1. Get Your RDA of Social Media

2. Today we will: See how easy it is to get into social media – Live on the Web! Learn tips on how to use social networks to drive store traffic Ask questions, learn from each other Have fun!

3. Quick Survey

5. What Changed? The Groundswell Right now, your customers are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon — the groundswell — that has created a permanent, long-lasting shift in the way the world works. Most companies see it as a threat…

6. What Caused It? Erosion of trust in business New Web and mobile technologies make connecting with other people easier New super-charged word-of-mouth is the new norm

7. Name some social media? YouTube Facebook Twitter Ning Digg Delicious UStream

8. Tip 1: Just do it. The Groundswell has made the decision of whether or not to do social media irrelevant. Get in there.

9. Tip 2: Marketing mix If your mix includes yellow page ads, newspaper ads, flyers – think about some new ways to reach people –Look at time spent in traditional marketing and see if some of that can go away to make room for new methods

10. Tip 3: Start a FB Fan page Like a second Web site, this is a great way to engage with your customers, offer special discounts and promote events

11. Tip 4: Add a blog There are more than 2 billion blogs in existence currently. Where’s yours? Blog about the things that interest you and would be interesting to your customers –Events –Stories in the news about music making Don’t make it about selling – engage them first

12. Tip 5: Measure Try new things and measure the outcomes so that you know what is working and what isn’t Use special URLs, Google Analytics and many of the free tools

13. Questions?

14. Thank You!! Scott Robertson, APR scottr@namm.org Facebook: www.facebook.com/scott.robertson Twitter: www.twitter.com/scottrNAMM