1. Prepared by Vitalina Yashchenko CEO ALL Motion Group

2. Structure Personal Overview Seminars, main interesting information –Corn –BBDO&Proximity –Client Debates –JWT Favorite cases What Ukraine has to do to win Cannes Lions Award? Bonus for each of you today

3. Festival Diary An open source: http://www.canneslions.com SEMINARS!!! http://www.sostav.ru http://adreport.com.ua/tags/209.html

4. Return from Mars

5. Main trends Previous year Main trends of a previous year – there is no line between ATL and BTL Digitalism This year Main trends of this year – there is no line between ADVERTISING and PR Idea first Positive thinking

6. Seminars and workshops Socio-political 25% Own/other cases Promo of networks, agencies, festivals, associations and media partners - 60% Own/other cases Informative – 5% Speakers shared their techniques, secrets, ideas, information exchange Don’t worry if you see this in Ukraine, it has already happened

7. Seminars overview

8. Carol Cone Founder and Chairman

9. Trust - lowest in 10 years

10. Cause creates differentiation 79% would be likely to switch from one brand to another brand… if the other brand is associated with a good cause* Participants spent nearly twice as long (49% more time) examining ads with a cause affiliation, in each of the product categories, versus the control. *причина, основание

11. Important to Employees

12. Global Expectations equally high

13. Globally, Consumers punish Irresponsibility

14. “When we come out of this fog, this notion that companies need to something – they need to be accountable for more than just the money they earn – is going to be profound*.” CEO of GE, First speech after appointment Ecomagination Business Conference *глубокими, основательным

15. Consumers expectations Consumers expectations Former consumers expectations from business – It’s nice to contribute to society and environment Present consumers expectations from business – You must contribute to society and environment

16. Trends in cause

17. Value & Values

18. Core to business By 2010 the Shakti network aims to have reached 600 million consumers

19. Core to business

20. Tide loads of hope

21. Core to business Core: ядро, основание

22. The new currencies

23. Join the movement at www.pledge5.starbucks.com

24. Starbucks

25. http://pledge5.starbucks.com/

26. Social media

27. Video

28. Social media

29. http://www.youtube.com/earthkeepers You Must See It !!!

30. PNC Financial Services Group before clutter

31. PNС A 10-year, $100 million investment in school readiness

32. Program elements

33. Nike, just do it “The performance of Nike and every other global company in the 21 st century will be measured as much by their impact on quality of life, as it is by revenue growth and profit margins.” - Phil Knight, Chairman, Nike

34. BBDO & Proximity Andrew Robertson President, CEO BBDO WorldWide

35. BBDO & Proximity Different ways of Internet use by a men and a women IT Effects online behavior YOU have to use this information for effective online communication

36. Difference IN BRAIN

37. 63% OF ALL PURCHASING IN INTERNET ARE WOMEN

38. Use of Internet Men are using Internet For scoring For fantasy Women are using Internet For relationship For reality

39. 70% OF MEN WOULD NOT KNOW HOW TO ENTERTAINE THEMSELVES WITHOUT THE INTERNET Scoring Behavior

40. 56% OF WOMEN THINK LIFE WOULD BE IMPOSSIBLE IF THEY COULDN’T USE THE INTERNET TO KEEP IN TOUCH WITH FAMILY AND FRIENDS Relationship Behavior

41. Facebook The most fast-growing group in Facebook – women over 55

42. 63% OF WOMEN IN UK COMPLAIN THAT MEN SPEND TOO MUCH TIME PLAYING ONLINE GAMES

43. 73% OF FRENCH MEN ARE CONVINCED THAT WOMEN CAN`T KEEP A SECRET WHEN THEY ARE ONLINE

44. 84% OF VIRTUAL REALITY GAME PLAYERS ARE MEN

45. 40% OF MEN FEEL MORE ATTRACTIVE ONLINE

46. Blogher.com 8 million

47. 25% Women in blogosphere has reduced time spent reading magazines

48. Facebook No options Certainty Benefits in man attractiveness with product Options Choosing Recommendations of friends Help In relationships

49. Use this information for effective online communication

50. Cannes Debates… Client Speakers Kraft Foods McDonalds P&G Johnson & Johnson What does the recession mean for us?

51. Analyzing consumers needs Additional Value for consumer Example from Kraft Foods: print recipes for consumers. As they now prefer home cooking to eating out, we’ll help them with recipes. 7-14% New media and Digital communication in marketing budget

52. JWT Fernando Vega Olmos Creative Chairman of Continental Europe and Latam

53. Each year of money loses

54. +42% of investments in R&D RESULTS of 2008-2009 are known

55. My favorite cases

56. T-MOBILE Advertiser/Client:T-MOBILE Entrant Company:SAATCHI & SAATCHI London, UNITED KINGDOM

57. T-MOBILE

58. YELLOW PAGES

60. Philosophy: How to get the Golden Lion?

61. Special Awards Agency of Year This award is given to the agency that obtains the highest score for entries in the Press, Outdoor, Film and Radio Lions sections, irrespective of whether these have been entered by the agency or another party. 1. DDB Brasil, São Paulo, Brazil 2. ALMAPBBDO, São Paulo, Brazil 3. DDB&CO., Istanbul, Turkey The largest delegation at the festival was from Brazil, 82 - journalists and more than 500 industry representatives Brazil has entered the Cannes Festival in 1985 Lobbying and promotion of the country – 2006: workshops, events and other activities

62. Спасибо за внимание!