1. When are motion ads more persuasive than still ads? View as slide show Adapted from AdPrin.com

2. When are motion and sound more appropriate than still ads? Write your answers, then click for the evidence-based answers. 1. Emotional appeals (than for information) 2. Reinforcing beliefs (than for change) 3. Simple (than for complex messages) -Commercials with much information also irritate viewers (Pasadeos 1990 - See Persuasive Advertising p 267)Pasadeos 1990 4. Demonstrations Adapted from AdPrin.com2

3. Based on this exercise, write a small application step for yourself, and set a deadline, preferably within one week. If you are working with someone else, share your application plan and the results of your application. For example, examine which current still ads you use that should be motion ads. Motion ads can be as simple as self- made Youtube videos. Adapted from AdPrin.com