1. Social Media Platforms

2. LinkedIn

4. 1 OF EVERY 3 PROFESSIONALS on the planet is LinkedIn

5. Spending Time vs. Investing Time Top 3 types of content expected Spend Time Personal Networks Info on friends Info on personal interests Entertainment updates Invest Time Professional Networks Career info Updates on brands Current affairs 1 2 3

16. Creating Your Brand and Content

17. What Content Should You Share? White Papers E-books Presentations Videos Jobs 17

18. Understanding Your Audience 18 Tech IndustryTech EliteArticles per Trending Topic BusinessCloud Computing Five Game-Changing Predictions for IT in 2014 : cioinsight.com Virtualization vs. Cloud Computing: What's the Difference? : businessnewsdaily.com Cloud ComputingAndroid Why Nest will be bigger for Google than Android : qz.com Google Ends Its Motorola Misadventure : businessweek.com MarketingLeadership Are You the Smartest Person in the Room? Let's Hope Not : linkedin.com Don't Fall In To These Leadership Traps In 2014 : forbes.com Social MediaMobile Devices Enterprise Architecture: Getting Organized For The New Year : forbes.com Mobile-First Is Old News. Think Platform-First. : linkedin.com CRMBig Data MIT to offer its first professional MOOC in big data : gigaom.com 2014: The Year Big Data Adoption Goes Mainstream In The Enterprise : forbes.com

19. Who’s Doing It Well? 19

20. Who’s Doing It Well? 20

21. Who’s Doing It Well? 21

22. Enterprise Pages 22

23. Promoted Opportunities

24. Display and Text Ads 24 Ad Placements Rectangle Skyscraper Text Link Leaderboard

25. Sponsored Updates 25

26. In-Mail 26

27. Follow or Recommended Ads 27

28. Targeting Options 28

29. Targeting Options 29

30. Key Takeaways What LinkedIn offers members and customers LinkedIn Content strategies and best practices Paid and Organic opportunities 30

31. YouTube

32. Over 6,000,000,000 Videos watched each month

33. 25 – 34 Year olds Have the highest consumption

34. Creating Your Brand and Content

35. YouTube Brand Channel 35

36. YouTube Brand Channel 36

37. YouTube Brand Channel 37

38. YouTube Brand Channel 38

39. YouTube Brand Channel 39

40. YouTube Brand Pages 40

41. Elements To a Viral Video Surreal: A video you’d want to watch over and over again Emotional: They should elicit a feeling Length: Keep it short Don’t Make an Ad: Give your audience the content they want 41

42. How To Optimize Your Videos – Metadata 42

43. Metadata - Title 43

44. Metadata - Description 44

45. Metadata - Description 45

46. Metadata - Tags 46

47. How To Optimize Your Videos – Thumbnail Optimization 47

48. How To Optimize Your Videos – Thumbnail Optimization 48

49. How To Optimize Your Videos – Annotations 49

50. How To Optimize Your Videos – Spotlight Annotations 50

51. How To Optimize Your Videos – InVideo Annotations 51

52. Promoted Opportunities

53. Home Page Ads

54. TrueView Ads

55. Key Takeaways How Brands use YouTube Content strategies and best practices Paid and Organic opportunities 55