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Published byJunior Short Modified over 9 years ago
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Tackling Reputation Management ListeningMeasuringEngaging 73% of consumers said they would be likely to use dealership reviews and rankings for future vehicle purchases. 2007 Dealer eBusiness Performance Study, Cobalt (Y! and R.L. Polk) 21% of consumers have switched dealerships because of reviews 2007 Dealer eBusiness Performance Study, Cobalt (Y! and R.L. Polk) 1 star increase on YELP can produce a 5-9% increase to revenue 10/5/2011, Harvard Business School
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Ford’s 2010 Reputation Management Checklist 1.Create a Facebook page for the dealership 2.Create a Twitter account 3.Create a YouTube account and upload a 30-60 second “why buy here” video tagged with your dealer name 4.“Claim” your business on Google Maps, set hours 5.Set up Google Alerts to track brand mentions
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2011 Reputation Management Checklist 1.Encourage Facebook “Likes”, Google “+1’s” 2.Reply to Twitter and Facebook feedback 3.Respond to Google reviews 4.Create and claim Google+ business page 5.Claim your FourSquare
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Why does Google Matter? 1) Search 2) Mobile 3) Social (Google+)
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Google Maps Reputation Management Post Monitor Respond
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Google+ 62 million strong (12/13/2011, 625,000 / day) Google still top two search engines 700,000 Android activations / day December 2011, Andy Rubin Google VP Sign up for Google+, have employees “+1” your links Website Review Sites Ads Videos Add the +1 button to your website Send bulk to customers with @gmail.com to +1 and post review
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Why Does Facebook Matter? +800 Million People Twice as much time spent then Google
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How to Respond to Inquiries
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-Can add a location without postcard / phone verification -Incentives based off activity -4,584 customers have “checked in” to Twin Cities Ford contacts
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2012 Reputation Management Checklist 1.Branded Facebook, Twitter, YouTube page with content 2.Social integration to your website (+1, like, share) for search and relevancy 3.Strong review strategy
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Nick Cybela (Digital Nick) Digital Marketing Manager (952) 484-7759 ncybela@flmdmc.com
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