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Propaganda: An extreme form of persuasion for the purpose of getting people to do certain things or think a certain way. Propaganda appeals to emotions.

Published byHarriet Brooks Modified over 9 years ago

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Presentation on theme: "Propaganda: An extreme form of persuasion for the purpose of getting people to do certain things or think a certain way. Propaganda appeals to emotions."— Presentation transcript:

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2 Propaganda: An extreme form of persuasion for the purpose of getting people to do certain things or think a certain way. Propaganda appeals to emotions rather than to intellect, and many times, only one side of a situation is presented.

3  Methods-not based on facts-that are used to make an argument more persuasive. Critical readers need to watch out for them whether they are used on purpose or by accident.

4  An appeal for others to “ join the crowd” in order to be on the “winning side”

5  A famous person endorses a product, person, or idea.

6  Presenting only the positive information and leaving out anything that may be negative.

7  The use of words that have negative connotation towards apposing products.

8  The use of common, ordinary people to promote a product.

9  The use of gimmicks, rebates, free toys, etc. to promote and sell a product.

10  When a jingle or product name is repeated over and over  The purpose is to get it stuck in your head so you will buy the product

11  plays on deep-seated fears; warns the audience that disaster will result if they do not follow a particular course of action.  Example: an insurance company pamphlet includes pictures of house destroyed by floods

12  Emotionally appealing words are used to describe a product or idea, but no evidence is given to support it.

13  http://www.hulu.com/watch/8089/super-bowl-xlii-ads-etrade-bobo-the-clown http://www.hulu.com/watch/8089/super-bowl-xlii-ads-etrade-bobo-the-clown  http://www.youtube.com/watch?v=UNabu9daJUc http://www.youtube.com/watch?v=UNabu9daJUc  http://www.hulu.com/superbowl/55709/super-bowl-xliii-ads-monster-need-a- new-job http://www.hulu.com/superbowl/55709/super-bowl-xliii-ads-monster-need-a- new-job  http://www.youtube.com/watch?v=OWtZ_C0DS1s&feature=related http://www.youtube.com/watch?v=OWtZ_C0DS1s&feature=related  http://www.hulu.com/superbowl/55646/super-bowl-xliii-ads-doritos-crystal- ball http://www.hulu.com/superbowl/55642/super-bowl-xliii-ads-bridgestone-hot- item http://www.hulu.com/superbowl/55648/super-bowl-xliii-ads-sobe-lizard-lake- 3d http://www.hulu.com/superbowl/55639/super-bowl-xliii-ads-cheetos-chester- the-cheetah http://www.hulu.com/watch/55725/super-bowl-xliii-ads-firestone-taters http://www.hulu.com/superbowl/55642/super-bowl-xliii-ads-bridgestone-hot- item http://www.hulu.com/superbowl/55648/super-bowl-xliii-ads-sobe-lizard-lake- 3d http://www.hulu.com/superbowl/55639/super-bowl-xliii-ads-cheetos-chester- the-cheetah http://www.hulu.com/watch/55725/super-bowl-xliii-ads-firestone-taters

14  The use of fear, humor, something sad, etc. to get your attention and remember a product.

15  With a partner, come up with two examples for each propaganda technique-you may not use the examples we discussed in class!

16 http://www.youtube.com/watch?v=i eSzsh4hJWI

17  http://www.youtube.com/watch?v=X4dm- OnmLXY http://www.youtube.com/watch?v=X4dm- OnmLXY

18  http://www.youtube.com/watch?v=AW4xpf7 H9eU http://www.youtube.com/watch?v=AW4xpf7 H9eU

19  http://www.youtube.com/watch?v=sDV888li nsw http://www.youtube.com/watch?v=sDV888li nsw

20  http://www.youtube.com/watch?v=XQcVllW pwGs

21  http://www.youtube.com/watch?v=1YHrgIz GBdg http://www.youtube.com/watch?v=1YHrgIz GBdg

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