1. How does the media convince us of things?
Media Strategies
How does the media convince us of things?

2. 1. Bandwagon
Bandwagon is an appeal to the subject to follow the crowd, to join in because others are doing so as well. “Everyone else is doing it…”

3. 2. Cartoons or cute characters
Why does this strategy work?
What other strategies are evident on this box of cereal?

4. 3. Celebrity endorsement

5. Brett Favre Prilosec Commercial – YouTube
Taylor Swift CoverGirl NatureLuxe - YouTube

6. 4. Emotional Appeal
And of course…
THIS ad

7. 5. Facts and Figures
The media use facts and figures in order to show credibility. They convince you of something by showing you data, however, this data can be misleading or can exclude important information.

8. 6. Gender or Sex Appeal Why does this appeal to people?
How does it appeal to men? To women?
Are there differences in how both genders react to advertisements?

9. 7. Name calling
Usually found in political ads, name calling is tended to discredit an opponent.
In this ad, Michael Ignatieff is called reckless and an opportunist.

10. 8. Plain folks
Why would people want to be considered “simple folk”?

11. Simple Solutions Campbell's Soup Commercial – YouTube
Tide Commercial - Talking Stain - Sorry to Keep You Waiting - YouTube

12. Bribery
Slap Chop Commercial - YouTube

13. 9. Shock Appeal
Advertisements with shock appeal deliberately startle and offend its audience by violating norms for social values and personal ideals.
Shock advertising is designed to break through the advertising “clutter” to capture attention and create buzz.

14. 10. Snob Appeal
Some companies brand themselves as only being for rich people. Why do you think this is?

15. Grey Poupon "Son Of Rolls" 30 Sec Commercial – YouTube
Fancy Feast - YouTube

16. 11. Testimonials
Testimonials are statements written or spoken by consumers of products. They back up companies’ claims that their products work or are of high quality.
Think infomercials or exercise programs

17. Patriotism I Am Canadian Alexander Keith's - Label Peeler - YouTube
Halftime in America: OFFICIAL Chrysler Super Bowl 2012 Commercial – YouTube

18. Transfer
Old Spice | The Man Your Man Could Smell Like – YouTube