1. March of Dimes

2. What is it?

3. March of Dimes (formerly National Foundation for Infantile Paralysis) is a non-profit organization created by Franklin D. Roosevelt initially to fight polio Later, in 1958 the main focus became to help prevent premature birth and birth defects in children

4. M.O.D. as a Brand March of Dimes is a leading nonprofit brand and a strong nonprofit partner Has a track record of producing marketing & business objectives with clients through its diverse portfolio of events and programs. #1 recognized major health charity by moms and #2 recognized major health charity by women

5. People for or against M.O.D.? In some cases the genetic counselors or doctors for M.O.D. have implied that abortion is a “possible” treatment for some pre-natal birth defects when no medical cure is available Prior abortions are the third highest risk factor associated with premature birth which is important info. NOT listed on the M.O.D. website

6. Ctd… M.O.D. supports-------------- federally funded embryo-destructive stem cell research pre-implantation genetic diagnosis (PGD) Embryos with traits such as ----------- Down syndrome or Tay Sachs are rejected.

7. Sponsors FedEx Johnson & Johnson Sounds of Pertussis United Airlines Farmers Insurance Group First Response Kmart Watson Pharmaceuticals And many more……

8. Media Relations Television Commercials Radio spots Magazine Ads Internet(Facebook Twitter pages) YouTube (Most varying by chapter)

9. Celebrity Involvement "The involvement of high profile celebrities is key, as we aim for the day when all babies will be born healthy,“ - Jane Chmielinski, New York City's 2008 March for Babies Chairperson. http://www.youtube.co m/watch?v=sGpSOgHTA BM http://www.youtube.co m/watch?v=sGpSOgHTA BM

10. Advocacy The PREEMIE Act allows enhanced research, education & intervention intended to improving pregnancy outcomes $5 million from Commemorative Coin Act would go to improving the health of women and children

11. Employee Perks Discounts on---- Cell Phone Bills Personal Vacations Dining Electronics Miscellaneous Merchants

12. Employee Relations (some employee comments) “Supportive people” “Fun & Creative company” “Challenging position” ”Family oriented” “Rewarding Position” “No Health Benefits” “Too much down-time”

13. How is M.O.D. funded? M.O.D. website Fundraisers Coin Collection Centers Business Leader donations Recipient of a number of continuous trusts

14. Too Good to be True? March of Dimes----- funded medical research involving animals supported a process that got FDA approval for the 7,500%- 15,000% increase in the cost of a drug that prevents premature birth

15. Thoughts? My Pros Well-known organization that organizes vast resources Really has improved many lives by trying to enhance prenatal care & providing treatment to children born with birth defects Many, Many ways to donate and volunteer Online community where you can share stories and receive support My Cons (hurts external image) Funds Animal Testing federally funded embryo- destructive stem cell research Makena Drug Controversy Slightly deceptive advertising

16. References 1.How is March of Dimes funded? (n.d.). Retrieved October 24, 2012, from http://www.ehow.com/how-does_4572363_how-march-dimes-funded.html 2. Life Issues Institute. (2009, July). Seven Reasons to Boycott the March of Dimes. Retrieved October 23, 2012, from http://www.lifeissues.org/marchofdimes/sue_enouen_7-09.htmhttp://www.lifeissues.org/marchofdimes/sue_enouen_7-09.htm 3. March of Dimes. (2011). Retrieved October 24, 2012, from PR Newswire: http://www.prnewswire.com/news-releases/eli-manning-teams-up-with-march-of-dimes- in-new-york-city-56794137.html4. http://www.prnewswire.com/news-releases/eli-manning-teams-up-with-march-of-dimes- in-new-york-city-56794137.html4 4. March of Dimes. (2012). Advocacy. Retrieved October 23, 2012, from http://www.marchofdimes.com/advocacy/advocacy.html http://www.marchofdimes.com/advocacy/advocacy.htm 5.March of Dimes. (2008,2009). Corporate Sponsors. Retrieved October 22, 2012, from http://www.marchofdimes.com/partnersandsponsors/faq_promotions_brand.html 6. March of Dimes Employer Reviews. (n.d.). Retrieved October 23, 2012, from Indeed: http://www.indeed.com/cmp/March-of-Dimes/reviews 7. March of Dimes. (2010, August 26). History of March of Dimes. Retrieved October 23, 2012, from http://www.marchofdimes.com/mission/history_indepth.html 8. Prevention Activities. (n.d.). Retrieved October 23, 2012, from http://www.marchofdimes.com/advocacy/prevention_coinact.html 9. YouTube. (n.d.). Retrieved October 24, 2012, from Eli Manning for March of Dimes: http://www.youtube.com/watch?v=sGpSOgHTABM