Download presentation
Presentation is loading. Please wait.
Published byTamsin Perkins Modified over 9 years ago
1
SOCIAL MEDIA STRATEGY FOR GIVE BIG RIVERSIDE July 30, 2013
2
Agenda Speaker Introduction Overview of Social Media Platforms Defining and Understanding Social Media Objectives, Strategy & Tactics Social Media Tactic Types Graphic, Video, Photo, Status, Blog and Event Content Tactic Execution Q & A
3
Susan Raley Anderson MBA, University of Southern Mississippi 15 Years Marketing and Advertising Experience Comcast Charter Media Viamedia Art Institute of California-Instructor-Web & Interactive Media Design Board of Directors, California Riverside Ballet Board Member, American Advertising Federation-Inland Empire www.adgrlSu.com
4
Social Media Platforms
5
Social Media Explained
6
Objectives, Strategies & Tactics What are your objectives? What do you want to accomplish? How can social media support the objectives? Objectives should follow SMART format (specific, measurable, achievable, achievable, relevant, time-framed) Who do you want to reach? Identify target audience, learn their social media habits. What sites do they go? what activities do they participate in? What is your capacity? Using social media is free, but requires time. Its important to select someone to manage social media activities that appropriately represents the face of the company What tools and tactics will you use? After objectives, target audience and capacity then select which social media tools to use How will you measure success? You must evaluate the plan to measure effectiveness Web activity ( page views, unique visitors, time on site, etc.) Social actions
7
Desired Social Media Outcomes Listening and learning Building relationships Building awareness Improving reputation of organization Motivating content generation by supporters Increasing visitor traffic Social support for a cause Taking action
8
Promoting Your Social Sites Consider growing your following in anticipation of the event-set goals Facebook Ads Promoted Posts Twitter Ads
9
Tactic Types-Graphics Custom Branded Graphics Photoshop, Illustrator Free Image Editors Free Image Editors
10
***Advanced Image Searching*** Google Image Search Advanced>Settings>Advanced Search>Usage Rights>free to use, share or modify, even commercially
11
Tactic Types-Photos Fun event photos Team engagement Event candid photos
12
Tactic Types-Video http://www.youtube.com/watch?v=3yjryjIyiiI http://www.youtube.com/watch?v=3yjryjIyiiI http://www.youtube.com/watch?v=iEp2gk9B2F8 http://www.youtube.com/watch?v=iEp2gk9B2F8 http://www.youtube.com/watch?v=VME8rILa3UQ http://www.youtube.com/watch?v=VME8rILa3UQ http://www.youtube.com/watch?v=C6gSvVTBVyE http://www.youtube.com/watch?v=C6gSvVTBVyE http://www.youtube.com/watch?v=OPJ1zRpRckY http://www.youtube.com/watch?v=OPJ1zRpRckY http://www.youtube.com/watch?v=B9rFkk5aYCg http://www.youtube.com/watch?v=B9rFkk5aYCg http://www.youtube.com/watch?v=xEjkSB5KSic&featur e=c4-overview&list=UUT3zm8LLtMec-NQd7ZrSLUg http://www.youtube.com/watch?v=xEjkSB5KSic&featur e=c4-overview&list=UUT3zm8LLtMec-NQd7ZrSLUg Windows Live Movie Maker Windows Live Movie Maker Smart Phone Cameras, Flip, etc.
13
Tactic Types-Status Updates on Facebook, Twitter, LinkedIn, Google+, Tumblr Don’t overthink these Make them fun Add photos Use #hashtags and @tags
14
Tactic Types-Blogs Use this opportunity to update your website with new content and link to it. Great for SEO http://www.givebigriverside.org/blog/ http://www.givebigriverside.org/blog/ http://www.adgrlsu.com/2013/07/26/give-big- riverside-launching-your-social-media-for-give-big- riverside/ http://www.adgrlsu.com/2013/07/26/give-big- riverside-launching-your-social-media-for-give-big- riverside/
15
Tactic Type-Events Facebook and Google+ both have modules for users to create events
16
Execution Social Media Coordinator Social Media Coordinator Planning Tools Hootsuite Hootsuite Buffer Buffer Tweetdeck Tweetdeck SocialOomph SocialOomph
17
Give Big Riverside Strategy Outline Goal: Double outreach (3,000 likes) and increase traffic 100% to site via cross promotion Introduce each nonprofit with mini release on blog Release press releases and pictures of trainings and activities on a regular basis Fun releases once per week starting in September. Drive traffic by surprising and unusual pictures
18
Thank You Susan Anderson www.adgrlSu.com 909-782-7812 susan@adgrlSu.com
Similar presentations
© 2024 SlidePlayer.com. Inc.
All rights reserved.