1. HEALTH AND THE MEDIA THE ROLE OF THE FOOD STYLIST

2. EVERY DAY WE MAKE CHOICES ON WHAT TO EAT Healthy choices include selections from all of the major food groups. Brainstorm as a group now what the major food groups are What meals include all of the food groups?

3. YOUR LUNCH http://www.hc-sc.gc.ca/fn-an/food-guide-aliment/index-eng.php Above you will find a link to the Health Canada site, after looking at it, discuss the questions below: What are the food groups? How much is a serving? How many servings from each area does your lunch have in it? What could you add to make your lunch a more complete meal?

4. TASK 1 With a partner or alone, design a perfect lunch that has something from each food group, and ample amounts of fruit and/or vegetables What name would this meal have in a restaurant? When complete, present your idea to three other people/groups before handing it in

5. MEDIA INFLUENCE ON EATING Fast food ads are very clever They come on when we are tired, hungry and too lazy to cook Ads on the television are timed to come on during that dinner hour, or late at night when we are feeling hungry or bored or lonely and are looking for something to make us feel better Each ad makes the food look hot, delicious and super tempting Even though we know it is not good for us, we still eat all of that fast food (think of how many places can stay in business!)

6. FAST FACTS: Some more facts and figures about food services: On average, Canadian households visit a restaurant for a meal or snack 520 times a year. More than 90,000 food services and drinking places operate in Canada—about one for every 350 Canadians. Canadian households spend an average of 30% of their food budget on food services, compared with 42% for American households. The average check size at a restaurant is $6.12, including taxes but excluding tips. The most popular food and beverage at Canadian restaurants are french fries and coffee. (this data is from Statistics Canada from 2004 – it has only gone up from here)

7. WHY DO WE SPEND SO MUCH ON FAST FOOD? One reason is because it looks so good, thanks in part to Food Stylists. What is a food stylist? Click here to find out: https://www.youtube.com/watch?v=fUjz_eiIX8k&index=1&list=PLPkLGMytA3yQQUfe SPXFrOOq1LuLc1Gj2 Yum yum yum

8. SOME MORE LINKS TO EXPLORE THIS TOPIC https://www.youtube.com/watch?v=uhPC9FrwE4g&index=3&list=PLPkLGMytA3yQQU feSPXFrOOq1LuLc1Gj2 https://www.youtube.com/watch?v=mbCwi6EeNAE&index=4&list=PLPkLGMytA3yQQ UfeSPXFrOOq1LuLc1Gj2 http://pbskids.org/dontbuyit/advertisingtricks/foodadtricks.html http://www.dailymail.co.uk/femail/article-2636541/Rearranging-toppings- undercooking-meat-painstaking-tweaks-tweezers-The-bizarre-tricks-fast-food- styling-revealed.html http://mentalfloss.com/article/30195/11-ways-advertisers-make-food-look-delicious

9. TASK 2 On a piece of paper, answer the following questions (to be evaluated for health and media) 1. What trick of a food stylist was the most surprising to you? Why? (2 marks) 2. Which trick do you think is the most effective? Which one is the most important trick to use? (2 marks) 3. Why do you think advertisers use a food stylist? (2 marks) 4. How can we avoid being fooled by food advertisements? (4 marks)

10. TASK 3 In a group, you must create a print ad or commercial for a sandwich of your own creation. You must act as the food stylist, photographer and/or director and talent. If you choose to do a print ad, you must photograph the food, place the ad on a page using Comic Life and add in text providing the restaurant name, sandwich name and other pertinent details If you choose to do a film ad, you must bring in your own filming device, act as a food stylist and prepare the food for the close up and then create an ad that also shows the restaurant name, sandwich name and other pertinent details. Assessment details are on the next page:

11. TASK 3 - EVALUATION Advertisement makes the food look amazing, using food styling techniques studied in class: Somewhat – 2, Yes – 3, Outstanding – 4 Advertisement contains all of the pertinent information regarding the restaurant and sandwich: Somewhat – 2, Yes – 3, Outstanding – 4 Advertisement makes the audience want to purchase the sandwich: Somewhat – 2, Yes – 3, Completely – 4

12. TASK 4 Now that we have explored some of the secrets of food advertising, lets look at a few more tricks they use http://www.coachcalorie.com/food-advertising-tricks/ Your final task is to create a Public Service Announcement that could be used to inform kids your age about the sneaky techniques used to make fast food seem like a good option, how to avoid them, and how to make smart eating choices Let’s work together to create the Goal, Success Criteria and Evaluation for this project