1. Louisa Mursell Projects Director Phone: 416-827-2774 / 1-866-701-2774 Email: lmursell@transportationoptions.org www.transportationoptions.org www.welcomecyclists.ca © 2013 Transportation Options CYCLE TOURISM DESTINATION DEVELOPMENT & THE GREENBELT ROUTE

2. Cycle Tourism Development - In Ontario – In the Greenbelt - Key factors: Partnerships Infrastructure Info & Marketing Transportation Options Services & Businesses

3. PARTNERS IN DEVELOPMENT Local & Business Community First Nations Communities Organizations Town / Municipality / County / Region Tourism – DMO & RTO Provincial – MTCS & MTO Champions & Leaders

4. INFRASTUCTURE Mapping the route Existing & new infrastructure Connections Signage Bike Parking Itineraries - Day trippers/weekenders vs end to end/multi day

5. INFO & MARKETING Cycling Maps Regional & Ontario Websites & Digital In Print Media & Advertising

6. Marketing & Promotions Cycling Events Consumer Shows Ontario Cycle Tourism Info Centre

7. TRANSPORTATION OPTIONS Cycle in / cycle out Bike rentals & tours

8. SERVICES & BUSINESSES Tourism Assets on or Near Greenbelt Route Accommodations Food Services Attractions Bike Stores Certified Bicycle Friendly The Greenbelt Experience

9. What is the Welcome Cyclists Network? Goal is to create a network of cycle friendly businesses that together enhance the regions cycle tourism product Comprehensive program Individual business profile / collective profile Economic development Target end users – visiting cycle tourists and local cyclists Promoting cycle tourism & bicycle friendly businesses in Ontario 775+ participating locations - 26 regions

10. Welcome Cyclists Workshop Sample Workshop Agenda 1.Welcome, Introduction & Overview 2.Welcome Cyclists Network Program 3.Industry Standards & Criteria Checklist 4.Promotional & Marketing Opportunities 5.Who Are Cycle Tourists? 6.Why Welcome Cyclists? 7.Why Our Region? Guest Speakers 8. Destination Development 9.Next Steps 10. Q&A - Networking 2 hour program, option for networking time

11. Network Participants Benefits Workshop & Tool Kit Product knowledge Access to growing cycle tourism market Potential for group marketing opportunities Formation of a larger network in region NETWORK PARTICIPATION Workshop Attendance On-line Registration Criteria Checklist www.welcomecyclists.ca

12. Welcome Cyclists Locations Offer: Secure bike lock-up area Local cycling information Use of basic bicycle repair tool set (accommodations only) Healthy, local food options (where served) Rest area and water (attractions) Certification Criteria Checklist

13. www.welcomecyclists.ca

14. Welcome Cyclists Network & Workshops 36 workshops 1060 attendees Niagara Region County of Frontenac Greenbelt & GTA Regions: Hamilton, Halton, Peel, York, Durham, Northumberland Peterborough, Kawartha Lakes (RTO8) The Great Waterway (RTO9) Manitoulin & LaCloche Foothills Haldimand & Norfolk Haliburton Highlands Grey County & Simcoe County Renfrew County/Ottawa Valley Windsor, Essex County

15. Businesses and regions already participating Niagara - 117 Hamilton - 27 Halton - 32 Peel - 12 York - 11 Durham - 77 Kawarthas & Northumberland - 65 Program launch 2010 New workshops January / February 2014 Planning and outreach to begin in November Information to be presented on Greenbelt Route 2014 Greenbelt Welcome Cyclists Workshop Series

16. Louisa Mursell Projects Director Phone: 416-827-2774 / 1-866-701-2774 Email: lmursell@transportationoptions.org www.transportationoptions.org www.welcomecyclists.ca © 2013 Transportation Options CYCLE TOURISM DESTINATION DEVELOPMENT & THE GREENBELT ROUTE