1. Christian Chamber Northwest Maximizing Facebook for Your Business or Non-Profit

2. Facebook Basics Business Page vs. Personal Page Ensure You Categorize Your Page Correctly Secure Your URL Invite Friends to “like” Your Page Brick & Mortar Business – add your address Using Facebook As Your Business Post Your Events WWW.SOCIALMEDIAHANDLERS.COM

3. Facebook Timeline Image Size Requirements WWW.SOCIALMEDIAHANDLERS.COM

4. TIMELINE HEADER SAMPLE WWW.SOCIALMEDIAHANDLERS.COM

5. TIMELINE HEADER SAMPLE WWW.SOCIALMEDIAHANDLERS.COM

6. Custom Tabs Room for up to 5 or 6 customs tabs Customize Your Tab Image Icon Integrate Your Other Social Media on your custom tabs – like a Twitter Feed with link to follow you, YouTube channel page, Pinterest Pins, E-Mail Newsletter Sign Up, Contest or Offer Resources – TabSite http://tabsite.comhttp://tabsite.com – ShortStack http://shortstack.comhttp://shortstack.com – Wildfire http://wildfireapp.comhttp://wildfireapp.com WWW.SOCIALMEDIAHANDLERS.COM

7. Contests, Promotions, Giveaways Must follow the FB Guidelines for promotions or be at risk of losing your page. A contest can not be based on an action required on the FB page (for example, like, comment, share etc…) Freemium is a business model by which a product or service (typically a digital offering such as software, media, games or web services) is provided free of charge, but a premium is charged for advanced features, functionality, or virtual goods.v Resources for Contests/Giveaways – Facebook Page Guidelines: https://www.facebook.com/page_guidelines.phphttps://www.facebook.com/page_guidelines.php – Wildfire – http://www.wildfireapp.com/products/promotions http://www.wildfireapp.com/products/promotions – ShortStack – http://shortstack.comhttp://shortstack.com WWW.SOCIALMEDIAHANDLERS.COM

8. Posting Ask Questions Post Links Post Pictures Post Relevant/Timely Topics Promote Events, Classes & Products Comment on Comments WWW.SOCIALMEDIAHANDLERS.COM Finding Content Your Own Website and/or Blog/Photos Google Alerts Other Blogs/News Sources Other Social Media Streams (Twitter, Pinterest) PhotoDune.net (affordable photos)

9. Scheduling Posts Third Party Posting pros/cons – Hootsuite – Tweetdeck Facebook Scheduling WWW.SOCIALMEDIAHANDLERS.COM

10. Posting relevant, timely pieces do not have to be about your business or non-profit. In this non-promoted post, the image along with a relevant post created Traction resulting in 25 likes and 42 Shares. Relevant Posts WWW.SOCIALMEDIAHANDLERS.COM

11. Impactful words and simple thanks combined with a promoted post reached over 1,200 people with 48 likes and 11 shares. Promoted Posts

12. GAUGING RESULTS

13. Ads Affordable Promote your page, an event, a product – Sponsored Story, Promoted Posts, Event Promotion, URL OFF of Facebook Flexible Targeted Trackable CPC or CPM Advertising on FB Resources https://www.facebook.com/about/ads/?campaign_id=366925476690229&placem ent=egot&extra_1=is-admgr-user https://www.facebook.com/about/ads/?campaign_id=366925476690229&placem ent=egot&extra_1=is-admgr-user WWW.SOCIALMEDIAHANDLERS.COM

14. Thank you for your time! WWW.SOCIALMEDIAHANDLERS.COM