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Hubway: Making a More Vibrant Boston Region Jessica Robertson Metropolitan Area Planning Council
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112 stations 1,100 bicycles >700,000 rides Launched July 2011 Hubway Basics
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Q: What was the purpose of your most recent Hubway trip? (Dec. 2011) How is Hubway being used?
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Q: I use Hubway for: (rank in order of frequency/importance) (Dec. 2012) WORK: 55% commuting = #1 reason for using Hubway ½ ranked meetings/work- related trips among top 3 How is Hubway being used? PERSONAL: 83% ranked personal errands among top 3 ½ ranked social/entertainment trips among top 3
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Hubway Users are Multimodal
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Hubway + the T 60% of members link at least 1 trip each week with transit. On average, each member links 2.8 trips with transit each week.
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Hubway vs. the T hubwaydatachallenge.org --Ta Virot Chiraphadhanakul
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What’s the Public Health Impact? ½ Boston area adults are overweight or obese Do not get minimum daily exercise
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Hubway members average 10.2 trips per month 30 Million Calories Burned “Hubway has changed my life. Seriously. I hadn't ridden a bike in 10+ years and this year with Hubway - 300+ rides, 70+ hours. I ride to the store, back and forth to work, for exercise even to run to a restaurant for take out and bike back home. Go Hubway!”
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What’s the Environmental Impact? 1/3 of MA greenhouse gas emissions are from transportation …and it’s growing faster than any other sector.
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>88,000 Fewer Car Trips 2/3 of Hubway members own a car
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>88,000 Fewer Car Trips 2/3 of Hubway members own a car 1/2 of members who own a car replace at least 1-3 car trips each week with Hubway
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>88,000 Fewer Car Trips 2/3 of Hubway members own a car 1/2 of members who own a car replace at least 1-3 car trips each week with Hubway 36% replace 4 or more car trips each week
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>88,000 Fewer Car Trips 2/3 of Hubway members own a car 1/2 of members who own a car replace at least 1-3 car trips each week with Hubway 36% replace 4 or more car trips each week 1.2 trips replaced per member per week
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Taxis Too! Q: During a typical week, how many trips did you take using each of the following forms of transportation? Since joining Hubway:Commute Taxi Trips: ↓32% Non-Commute Taxi Trips: ↓ 28% >88,000 Fewer Car Trips
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Mobility + Health + Environment “I’m saving $50, MINIMUM, each week on cabs… and those were cabs that were STUCK in traffic. I am saving time AND money… the weight keeps coming off and everyone at the office is beginning to ask about “this Hubway thing.” I love it.” “[On Saturday] My two daughters ride ahead of my wife and I as we walk to the closest Hubway station. That is where all of our family bike rides begin. This is a freedom that Hubway has given us. We never did this kind of thing a year ago.”
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Jessica Robertson Metropolitan Area Planning Council 617-451-2770 x2016 jrobertson@mapc.org www.mapc.org - www.facebook.com/MAPCMetroBoston - Twitter @MAPCMetroBoston
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