1. WHERE WE GROW FROM HERE

3. MEANINGFUL DIFFERENCE UNIQUE, SPECIAL AND BETTER

4. ATTRIBUTES MEANINGFUL DIFFERENCE COMPELLING PURPOSE (The Why) ENGAGING PERSONALITY (A how) DEFINING BELIEFS (A How) You must be clear on what you stand for, stand against and stand apart from

8. TODAY’S PANELISTS JOE NOCELLO, 718 CYCLERY New York, New York LISA KANNO, THE UNLIKELY CYCLIST Orange County, California TOBIE DEPAUW, NORTH CENTRAL CYCLERY DeKalb, Illinois

9. 718 Cyclery The Collaborative Build

10. THE INVERTED BIKE SHOP

11. WHAT WE DO STAFF ENGAGEMENT INTERNET CAN’T REPLICATE TEAM HIGHLIGHT TEAM KNOWLEDGE AND EXPERIENCE

12. WHAT HAPPENS? CUSTOMERS FOR LIFE BIKES IN THE 55% MARGIN RANGE EVERY PART AT MSRP HEALTHY LABOR RATE

13. WHAT’S NEXT EXPAND COLLABORATIVE BUILD AVAILABILITY PURSUE DIGITAL VERSION

14. The Unlikely Cyclist Team Unlikely Cyclist

15. ABOUT US ORANGE COUNTY'S PREMIERE WOMEN SPECIFIC CYCLING BOUTIQUE. EMPOWERING ALL WOMEN REGARDLESS OF AGE, SIZE OR ABILITY TO EXCEL IN THE SPORT OF ROAD CYCLING

17. WHAT WE DO WOMEN’S CYCLING TEAM GOAL-DRIVEN TRAINING MENTORING ENCOURAGED SKILLS WORKSHOPS SOCIAL EVENTS

18. WHAT HAPPENS? TEAM PURCHASES = 40% SALES CUSTOMER LOYALTY INCLUSIVE COMMUNITY GO-TO SHOP FOR WOMEN

19. WHAT’S NEXT? DIVIDE RIDES INCLUSIVE COMMUNITY GO-TO SHOP FOR WOMEN RIDE MENTORING

20. North Central Cyclery 5/10 Cards 2 nd Location

21. ABOUT US WE’RE WEIRD. MIDDLE OF NOWHERE A DESTINATION BUSINESS AUTHENTIC SERVICE AND UNIQUE PRODUCTS COMPLETE EXPERIENCE

22. WHAT WE DO 5/10 CARDS MODIFIES SALESPERSON’S ROLE ENSURES WE COMPLETE THEIR EXPERIENCE ENSURES A MORE RELAXED INTERACTION CUSTOMERS UP-SELL THEMSELVES

23. THE FATPACK >>>> 5/10 CARD

24. FATBIKES REQUIRE SPECIFIC ADD-ONS TACTILE TAGS HIGHLIGHTING NCC IMPROVE OUR SERVICE AND VALUE SAFEGUARD FULL BIKE REVENUE

25. 5/10 cards HANG TAG ON EVERY BIKE PRICE TAG, INFO SHEET AND ADD-ON SALES DRIVER BROAD CATEGORIES COVER THE WHOLE STORE: Adventure Kit Quick Kit Fun & Fitness Kit FatPack NEEDS, WANTS, DESIRES BUY 5 THINGS, GET 10% OFF THOSE THINGS

26. WHAT HAPPENS? INCREASE IN REVENUE INCREASE IN MARGIN UNINTENDED OUTCOMES

27. WHAT’S NEXT? ADD EVENTS OR MAKE EVENT SPECIFIC CARDS COLLABORATE WITH VENDORS LABOR ADD-ON AT TIME OF PURCHASE OR INCORPORATION OF TREK CARE EXTENDED WARRANTY.

28. THE ESSENTIAL LIST DOES THIS ALIGN WITH MY BRAND? DOES IT MAGNIFY SOMETHING WE ALREADY DO WELL? CAN THIS BE EXECUTED CONSISTENTLY IN MY ABSENCE? IS THERE A CRITICAL MASS OF INTERNAL SUPPORT? HOW ARE YOU CAPTURING LESSONS LEARNED WHILE ON THIS JOURNEY?

29. QUESTIONS?