1. THE MAIN STREET PROGRAM

2. Main Street is a comprehensive downtown/historic commercial district economic revitalization program that uses historic preservation as a tool.

3. National Trust for Historic Preservation developed pilot program in 1977National Trust for Historic Preservation developed pilot program in 1977 Hot Springs, SD; Madison, IN; Galesburg, ILHot Springs, SD; Madison, IN; Galesburg, IL National Main Street Center established in 1980, Washington, D.C.National Main Street Center established in 1980, Washington, D.C. Network of > 40 statewide, citywide, and countywide coordinating programs with more than 1,200 active local programsNetwork of > 40 statewide, citywide, and countywide coordinating programs with more than 1,200 active local programs THE NATIONAL MAIN STREET CENTER

4. National Trust’s Main Street Center National Trust for Historic PreservationNational Trust for Historic Preservation Program officers work with communitiesProgram officers work with communities Annual ContractAnnual Contract The “Network”The “Network” Other state Main Street ProgramsOther state Main Street Programs

5. THE MAIN STREET APPROACH ORGANIZATIONORGANIZATION PROMOTIONPROMOTION DESIGNDESIGN ECONOMIC RESTRUCTURINGECONOMIC RESTRUCTURING

6. Housed in the Department of CommerceHoused in the Department of Commerce Law enacted in November 1987 (The Main Street Act)Law enacted in November 1987 (The Main Street Act) The 27 th state to join the programThe 27 th state to join the program First five Main Street communities announced in 1988First five Main Street communities announced in 1988 35 communities are currently involved35 communities are currently involved Council on Main StreetCouncil on Main Street THE WISCONSIN MAIN STREET PROGRAM

7. MISSION STATEMENT: The Wisconsin Main Street Program administers an economic development program targeting Wisconsin’s historic commercial districts. Bureau staff provides technical support and training to Wisconsin communities that have expressed a grass roots commitment to revitalizing their traditional business districts using a comprehensive strategy based on historic preservation.

8. Wisconsin Main Street Staff Jim Engle, DirectorJim Engle, Director J.D. Milburn, Small Business SpecialistJ.D. Milburn, Small Business Specialist Joe Lawniczak, Design SpecialistJoe Lawniczak, Design Specialist Catherine Dunlap, Downtown Revitalization SpecialistCatherine Dunlap, Downtown Revitalization Specialist

9. Main Street is NOT a grant program! Main Street is five years of training and technical assistance.

10. Assistance from the Wisconsin Main Street Program and the National Main Street Center

11. FIRST YEAR ASSISTANCE Kickoff visitKickoff visit Executive director interviewingExecutive director interviewing Executive director trainingExecutive director training Volunteer trainingVolunteer training

12. FIRST YEAR ASSISTANCE continued Work plan workshopWork plan workshop Program assessment visitProgram assessment visit Market analysis assistanceMarket analysis assistance

13. FIRST YEAR ASSISTANCE continued Phone assistancePhone assistance Workbooks, manuals and slide programsWorkbooks, manuals and slide programs Membership in NMSCMembership in NMSC Town meeting registrationTown meeting registration

14. FIRST YEAR ASSISTANCE continued Design AssistanceDesign Assistance Business AssistanceBusiness Assistance WorkshopsWorkshops

15. LATER ASSISTANCE Technical visitsTechnical visits Resource Team VisitResource Team Visit Business Recruitment WorkshopBusiness Recruitment Workshop Program AssessmentsProgram Assessments Design AssistanceDesign Assistance Business AssistanceBusiness Assistance Exec Director Workshops/TrainingExec Director Workshops/Training

16. REQUIREMENTS: Attendance at Main Street Exec Director WorkshopsAttendance at Main Street Exec Director Workshops Annual WorkplanAnnual Workplan Monthly report formsMonthly report forms Adherence to 4 Point ApproachAdherence to 4 Point Approach Board and standing committeesBoard and standing committees Budget requirementsBudget requirements Management requirementsManagement requirements Contractual agreement with Dept. of CommerceContractual agreement with Dept. of Commerce

17. SELECTION PROCESS

18. 1.Attend application workshop 2.File the Intent to Apply Letter by Deadline 3.Set up a visit by state staff (also may invite a nearby manager) 4.File application by Deadline

19. SELECTION PROCESS continued 5.Presentation to Main Street Council 6.Main Street Council makes recommendation to Commerce 7.Commerce and Governor make selection

20. SELECTION CRITERIA

21. NeedNeed Organizational CapabilityOrganizational Capability Public Sector CommitmentPublic Sector Commitment Private Sector CommitmentPrivate Sector Commitment Financial CapacityFinancial Capacity

22. SELECTION CRITERIA continued Physical CapacityPhysical Capacity Historical IdentityHistorical Identity Other Considerations Geographic diversity Population diversity

23. STATISTICS: (1988-2006)

24. STATISTICS Public Improvements1,195Public Improvements1,195 Public Investment$168,700,213Public Investment$168,700,213 Building Rehabilitations4,142Building Rehabilitations4,142 Private Investment$180,662,910Private Investment$180,662,910 New Businesses3,121New Businesses3,121 New Jobs14,224New Jobs14,224

25. STATISTICS continued New Buildings220New Buildings220 Private Investment $246,038,554Private Investment $246,038,554 Buildings Sold1,121Buildings Sold1,121 Private Investment $161,001,269Private Investment $161,001,269 New Downtown Housing Units451New Downtown Housing Units451

26. TOTAL STATISTICS Total Private Investment$686,202,915Total Private Investment$686,202,915 Total Investment$858,860,188Total Investment$858,860,188

27. Main Street’s Guiding Principals ComprehensiveComprehensive Incremental ProcessIncremental Process QualityQuality Public and Private PartnershipsPublic and Private Partnerships Changing attitudesChanging attitudes Focus on Existing AssetsFocus on Existing Assets Self-help programSelf-help program Action OrientedAction Oriented