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Published byOwen Fisher Modified over 9 years ago
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Mubarak Al Hajri Jennifer Gasser Stephanie Hudson Zac Huffman Hanh Nguyen
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2011 US Total - $787.2 billion 2010 US Total - $797.3 billion 2011 $39.9 billion Private Commercial Up 6.2% 2010 to 2011 Indicator201020112012 % Change 2011-2012 Construction Spending – (millions, seasonally adjusted annual rate) – U.S. Census Bureau Private Nonresidential Lodging$10,904$7,976$8,4556% Office$24,231$22,315$24,2508.7% Commercial$37,647$39,988$43,0507.7% Health Care$30,316$29,575$31,9608.1% Educational$13,356$13,424$13,400-0.2% Power$66,601$75,105$82,0009.2% Manufacturing$37,478$34,956$37,7538% Total – All Industries$261,796$263,538$281,8366.9% Estimated growth for 2012
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2011 to 2016 - US new public and private nonresidential construction - 7% annual compounded 13% growth next 2 years Commercial and Heavy Construction Spending Growth Slows After Spike Growth anticipated to taper down to 5% by 2016
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Economy Slowed economy Tight financing environment for construction loans “Bad construction loans and commercial mortgages could amount to more than $200 billion in losses.” Highly Cyclical Demand Demand for new building can change rapidly 1995 to 2005 annual US construction increased by 75% 2006 to 2010, it fell 65% Demand in local markets varies even more Uneven Revenue, Expenses Amount retained after a project is complete Bad weather can delay construction, creating uneven cash flow
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Specialization Roofing, framing, demolition and green construction Existing customers Green Construction Tax incentives Green Investment Fund Joint Ventures Larger projects On-time costs Pool expertise and financial resources
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Small Company - Low Need fewer pieces of equipment Rent equipment, project-by-project basis Large company - High Bonding Human Capital
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Strong relationships within the commercial industry Oregon Association of Minority Entrepreneurs Bidding Posts Tradeshows Associated General Contractors: Oregon Columbia Chapter AGC University – continuing education and training Port of Portland | Small Business Development Program Mentor-Protégé Program
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BID SOURCES Contractor's Websites OAME AGC Networks WOM BID WALK THRU Thomas and Omar coordinate walk thru BID TRACKING Calendar Computer Software ie BidTrack BID PREPERATION Each bid has individual guidelines Bid Form Bid Bond List of Subcontractors BID SUBMISSION SUBMIT
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Scouting for a Residential Superintendent Incorporate Thomas into his Business Development role Omar’s focus will be monopolized by both residential and commercial
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OMAR | Owner/President Commercial Employees Commercial Subcontractors EMPLOYEE 1 | Residential Superintendent (Hired in 2014) Residential Employees Residential Subcontractors BECKA | Owner/Business Manager THOMAS | Director of Business Development Networking Marketing Accountant/CPA Bookkeeping
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Urban Renaissance Group Management firm Repair and remodel buildings Hoffman Construction Company Wide range of job Engineering News-Record’s Top 400 general contractors
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Political Factors | Minority owned business Economic Factors | Low growth in construction Social Factors | Shift in housing market Technological Factors | LEED certificate Environmental Factors | Energy efficient buildings Legal Factors | Labor Law
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Networking AGC | Mentorship OAME Tradeshows Web-based Company website Social network site
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STRENGTHS Omar’s Engineering Background Minority Owned Business Carpentry and Framing Minority Niche Becka’s Networking Relationships Low Overhead WEAKNESSES Cash Flow Low Risk Taking Human Resources Low Market Share Time OPPORTUNITIES Minority Business Enterprise Sustainable/Green Construction LEED Certification THREATS Cost Leadership Competition Need Financial Investment
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Year 1 goal: Save money to finance the risk associated with hiring an employee Year 2 goal: Minimize losses through effective cost management Year 3 goal: Work back to a profit; rebuild cash savings for internal financing of projects Year 4 goal: Establish stability and financial norms
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Beginning cash savings of $10,000 (minimum) Prevents borrowing Allows internal financing for projects Limits exposure, allowing the commercial segment to stay engaged in the market even in the face of sustained operating losses Reinvest earnings to the cash savings balance, for all of the same reasons The ability to finance projects with cash savings will make the company more attractive and provide new opportunities
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*Starting initial investment of $10,000
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Hiring a supervisor Altering the pricing structure for estimates Initial investment in the commercial segment (cash savings balance) Purchasing a vehicle for the commercial segment
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Note that our recommendations follow a strict budget and require financial milestones Cash savings $10,000 Hire employee when cash savings exceed $25,000 and sales exceed $80,000 Maintain cost basis hourly rate of $50 with a premium gradually increasing from $10 to $35 Purchase a vehicle when cash savings exceed $35,000 and sales exceed $125,000
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*50%, 25%, 12.5% Growth for years 2, 3, and 4 respectively
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