2. ‘TROGGS MULTIMEDIA MOBILE SURF REPORT SYSTEM’ MU301 Multimedia In Business & Industry Proposal by Simon Anderson S0308820

3.  INTRODUCTION TO TROGGS SURF SHOP  SURF SHOP PRODUCTS AND SERVICES  CURRENT USES OF MULTIMEDIA  THE PROPOSAL FOR A NEW MULTIMEDIA PRODUCT  COSTING  PROBLEMS/ISSUES  CONCLUSION  QUESTIONS/DISCUSSION  REFERENCES  INTRODUCTION TO TROGGS SURF SHOP  SURF SHOP PRODUCTS AND SERVICES  CURRENT USES OF MULTIMEDIA  THE PROPOSAL FOR A NEW MULTIMEDIA PRODUCT  COSTING  PROBLEMS/ISSUES  CONCLUSION  QUESTIONS/DISCUSSION  REFERENCES AGENDA

4. Company : Troggs Surf Shop Company Size : 4 Stores Sector : Retail & Leisure Location : Portrush County Antrim Northern Ireland Company : Troggs Surf Shop Company Size : 4 Stores Sector : Retail & Leisure Location : Portrush County Antrim Northern Ireland THE COMPANY

5. SURF SHOP PRODUCTS AND SERVICES Troggs Surf Shop has been providing a range of quality surfing products and services to its customers for almost 30 years. As Ireland's premier surf shop Troggs Surf Shop offer the largest range of surfing equipment, clothing and accessories in Ireland. Brands such as Billabong, Rip Curl, Quiksilver, Roxy and many more. Troggs Surf Shop provides wetsuits, board hire and surf lessons. Troggs are currently developing a photography arm of the business Troggs Surf Shop has been providing a range of quality surfing products and services to its customers for almost 30 years. As Ireland's premier surf shop Troggs Surf Shop offer the largest range of surfing equipment, clothing and accessories in Ireland. Brands such as Billabong, Rip Curl, Quiksilver, Roxy and many more. Troggs Surf Shop provides wetsuits, board hire and surf lessons. Troggs are currently developing a photography arm of the business

6. CURRENT USES OF MULTIMEDIA In April 2004 Troggs Surf Shop made a significant investment in an online store and content-rich website. In April 2004 Troggs Surf Shop made a significant investment in an online store and content-rich website. This extensive web site includes features such as: Blog Online Gallery RSS News Feeds Surf Cam Pod Casting This extensive web site includes features such as: Blog Online Gallery RSS News Feeds Surf Cam Pod Casting

7. THE PROPOSAL Introduce a Mobile device compatible surf report service which delivers detailed surf reports to customers mobile handsets in the following forms: Introduce a Mobile device compatible surf report service which delivers detailed surf reports to customers mobile handsets in the following forms:  Text message surf & weather reports from a chosen beach  Web Cam Image updated every 2 minutes  Video footage from chosen beach  Advertising & News alerts opt in.  Text message surf & weather reports from a chosen beach  Web Cam Image updated every 2 minutes  Video footage from chosen beach  Advertising & News alerts opt in. The service will be delivered to the customers phone daily and updated twice daily. The service will be delivered to the customers phone daily and updated twice daily.

8. THE TARGET MARKET Due to the nature of the product the service would be targeted at the following users : Due to the nature of the product the service would be targeted at the following users :  Water users : surfers, windsurfers, kite surfers, sailors etc.  Land sailing,Kite flying & Land boarding  Dog walkers  Water users : surfers, windsurfers, kite surfers, sailors etc.  Land sailing,Kite flying & Land boarding  Dog walkers This service has a potentially large base of custom and Competition for a similar local service does not exist. This service has a potentially large base of custom and Competition for a similar local service does not exist.

9. THE PROTOTYPE IN ACTION Lets see the product in action

10. HOW IT WORKS SMS GATE WAY In order to receive and broadcast messages, Troggs will need to sign up to a company who will provide this communication gate way. The gate way host provides the software and database that will allow Troggs to easily manage and control the SMS service. A gateway enables the sending of text and multimedia messages between the internet and mobile handsets. SMS GATE WAY In order to receive and broadcast messages, Troggs will need to sign up to a company who will provide this communication gate way. The gate way host provides the software and database that will allow Troggs to easily manage and control the SMS service. A gateway enables the sending of text and multimedia messages between the internet and mobile handsets.

11. HOW IT WORKS THE APPLICATION Desktop application compatible with both PC & MAC allows Allows Troggs to send SMS, MMS to Individuals or Groups An easy online system allows content management and uploading fresh reports. THE APPLICATION Desktop application compatible with both PC & MAC allows Allows Troggs to send SMS, MMS to Individuals or Groups An easy online system allows content management and uploading fresh reports. THE DATABASE Software is built around a central database of clients in order to broadcast messages,Email and Newsletters/Alerts. The contacts can be imported from another program such as Outlook and easily updated. Allows distribution lists and sorting of subscribers etc. THE DATABASE Software is built around a central database of clients in order to broadcast messages,Email and Newsletters/Alerts. The contacts can be imported from another program such as Outlook and easily updated. Allows distribution lists and sorting of subscribers etc.

12. HOW IT WORKS DELIVERING THE SURF REPORT 1.The user texts the keyword ie. “westbay” or sign up online as a subscriber. 2.Keyword is sent to server /database 3.Database retrieves keyword query 4.Database sends requested content to users phone DELIVERING THE SURF REPORT 1.The user texts the keyword ie. “westbay” or sign up online as a subscriber. 2.Keyword is sent to server /database 3.Database retrieves keyword query 4.Database sends requested content to users phone

13. CLIENT MANAGEMENT A virtual number is set up which : Allows customers to sign up, communicate and purchase single reports. Clients who text to the service are added to groups / mailing lists depending on the service they have requested. Received texts can be forwarded to a given email address. A virtual number is set up which : Allows customers to sign up, communicate and purchase single reports. Clients who text to the service are added to groups / mailing lists depending on the service they have requested. Received texts can be forwarded to a given email address.

14. COSTINGS (TROGGS) The following table is a summary of the average running cost of Troggs SMS The following table is a summary of the average running cost of Troggs SMS Cost Per SMS Text - £0.05 pence Cost Per MMS Text - £0.10 pence 1 Inbound SMS channel for 1 Year: GBP £60.00 + VAT @ 17.5% (NO INITIAL SET UP COST) Pricing based on quotes received from hosting companies this cost could be variable Pricing based on quotes received from hosting companies this cost could be variable

15. COSTINGS (TROGGS) The following table is a possible choice of service plans for the subscription service. The following table is a possible choice of service plans for the subscription service. Gold3 Services Silver2 Services Bronze 1 Service

16. COSTING (Customer) The following table is a summary of a pricing strategy aimed at Troggs SMS subscriber / single users The following table is a summary of a pricing strategy aimed at Troggs SMS subscriber / single users PRICING FOR THE CUSTOMER Report Type3 monthPer AnnumPer message Daily£25£900.60p Weekend Report £10£400.60p Pricing based on clients subscribing to the service or using the service as a pay per text. Pricing based on clients subscribing to the service or using the service as a pay per text.

17. HOW IT WORKS (MAKING PROFIT) SMS/REVERSE BILLING Message recipients will be billed for each message and this will Show on their mobile phone bill as ‘Troggs Text’ UK mobile operators offer premium rate messaging service. Mobile users will be charged £0.60 for receiving messages. The mobile operator charges the user for the message and shares the revenue with Troggs. SMS/REVERSE BILLING Message recipients will be billed for each message and this will Show on their mobile phone bill as ‘Troggs Text’ UK mobile operators offer premium rate messaging service. Mobile users will be charged £0.60 for receiving messages. The mobile operator charges the user for the message and shares the revenue with Troggs. = =

18. PROBLEMS / ISSUES TO CONSIDER Training a service administrator / Manager will be required Surf / Weather reporters gathering the media and content daily Service start up costs and implementation Customer satisfaction Ensuring service is always live throughout the year 100% commitment to the service will be required by Troggs Training a service administrator / Manager will be required Surf / Weather reporters gathering the media and content daily Service start up costs and implementation Customer satisfaction Ensuring service is always live throughout the year 100% commitment to the service will be required by Troggs

19. CONCLUSION A valuable addition to the existing multimedia products A potential cash cow for the business Positive marketing and advertising tool for Troggs, reaching out to new markets A valuable addition to the existing multimedia products A potential cash cow for the business Positive marketing and advertising tool for Troggs, reaching out to new markets

20. ANY QUESTIONS Please feel free ask questions and express your opinions on the today’s proposed product. Please feel free ask questions and express your opinions on the today’s proposed product. Commercial viability? ? ?

21. REFERENCES http://www.troggs.com http://www.k2-media.com http://www.kapow.co.uk/ http://www.troggs.com http://www.k2-media.com http://www.kapow.co.uk/