1. An Online Seminar in Marketing Meta-Theory Peter Dickson dicksonp@fiu.edu

2.  How to bootstrap a discipline that is driven by methodology, micro-theories and research topic fads?  How do research faculty with Phd.s from the foundational disciplines (e.g., psychology, economics, statistics) become marketing professors?  One idea. Offer a free online seminar taught by skilled scholars/teachers on big theories in marketing.  Penn State has been offering Phd. seminars in B2B for years.

3.  Recruit participating professors: Wilkie, Gundlach, Farris, Lusch, Dickson and two others  Accept 20 enrolments (no more than two per school)  Recruiting in April 2011. Seminar starts Winter 2012  Students must undertake a prep online course on marketing principles and processes so they have a common foundation for talking about marketing

4.  Students divided into study groups of five: study group submits best abstract/review on one of the readings written by a group member to professor before session.  Students must complete two exams that require answering an essay question posed by each participating professor.  No term papers, although student’s own faculty might require such.

5.  Seminar sessions are recorded and archived.  Student participation can be searched and reviewed  Start date depends on getting web-cam classroom technology  Have you seen anything like this?

6. Teacher Peter Students sign in to occupy a seat in a strict sequence. Create their name plate and provide background details that can be accessed by double clicking on their ‘seat’. Teacher is live all the time

7. Teacher Peter Teacher can call on any student at any time by left clicking twice on their seat

8. Teacher Peter Hot seat Peter Student link becomes active and moves to the hot seat

9. Teacher Peter Student clicks on his/her seat to signal they want to ask/answer question. Student seat lights up on all screens

10. Teacher Peter Teacher wants to show slide or other teaching material by clicking on box below him her which opens window on his/her computer.

11. Presentation window opens.. Students can click on this window to enlarge it

12. Configuration for class team meeting (five in the team). Team leader selects team member to speak. Table opens up into a window on team leader’s computer. Leader Active