1. April–June 2006 Windows Hosting Seminar Series Marketing Your Windows ® Hosting Services Anne Greenwald Business Development Manager Microsoft EMEA Communications Sector

2. Introducing Marketing Playbook for Hosters Provides key information to help you market your Windows Hosting offers

3. The Marketing Playbook Education Section Market Opportunity The Microsoft Solution Service Provider Licensing Offering Roadmap Microsoft Brand Guidelines Hosting Partners Key Links Resources Section General Marketing Search Engine Optimization Hosting Web Site Template

4. Feedback What do think of the Marketing Playbook? What kind of additional information do you need and in what format? What are your challenges in marketing Windows offerings? Let me know - annegr@microsoft.com

5. Choose Your Channel and Get Your Message Out Online Advertising – banner ads in industry publications Print Advertising – print ads in consumer and developer publications Search Engine Optimization – finding the right key words Your Website – offering more to your customer Note: Microsoft offers the range of materials and free on-line courses on each listed channel as well as on building the right message

6. Hosting – Marketing Playbook

7. © 2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

8. Agenda Focus on Your Marketing Target audience Building your offers Choose the channel Get your message out Engaging with Microsoft Brand guidelines The Marketing Playbook What is included in the Playbook

9. Hosting – Focus on Your Marketing Identify Your Target Markets Build Your Offers Choose Your Channel Get Your Message Out

10. Identify Your Target Markets We Offer: Multiple approaches to understanding your customer included in the Marketing Playbook Sample Customer Segmentation Consumer: Free, ad-based, or inexpensive and easy to use; more price sensitive but will pay for useful features Small or Home Office (SOHO): 1 to 5 employees, hoster choice by word-of-mouth or Internet search Developer: Web agencies and traditional Web developer Small and Medium-Sized Businesses (SMBs): 5 to 100 employees Resellers: Can be technical or sales oriented

11. Windows Hosting Offers Overview Windows Web Hosting offers are packaged for specific customer requirements. Packages are: Consumer SOHO (Small Office, Home Office) Developer Small and Medium-sized Business Reseller All of our Windows Web Hosting offers include the following: Microsoft ® Windows Server ® 2003 Microsoft ASP.NET 2.0 Microsoft FrontPage ® Server Extensions 2002 Web e-mail Daily backups 24/7 support, Web server statistics, and site reporting

12. Windows Hosting Sample Offers Overview The Microsoft Solution for Windows-based Hosting includes technical samples and documentation to help you design and develop offerings for your customers. Consumer Small or Home Business Small and Medium-sized Business Developer

13. Windows Hosting Sample Offer: Consumer Features 5 GB of disk space and 250 gigabytes (GB) of data transfer per month Five e-mail accounts Site activity reporting Web server statistics, and site reporting Choice of Site Builder Tools: SWsoft SiteBuilder Akmin SiteGalore IRUN Hosted Sitebuilder

14. Windows Hosting Sample Offer: Small or Home Business Features 10 GB of disk space and 300 GB of data transfer per month 10 e-mail accounts A 20-MB Microsoft SQL Server ™ 2005 database Site reporting Choice of Site Builder Tools: SWsoft SiteBuilder Akmin SiteGalore IRUN Hosted Sitebuilder

15. Windows Hosting Sample Offer: Small and Medium-sized Business Features 50 GB of disk space and 300 GB of data transfer per month 100 e-mail accounts Unlimited FTP uploads Provides a fully featured hosting environment that can easily be enabled for e-commerce applications

16. Windows Hosting Sample Offer: Developer Features 100 GB of disk space and 1000 GB of monthly data transfer Five e-mail accounts A 20-MB Microsoft SQL Server 2005 database Tools Microsoft Visual Web Developer™ Third-party Web applications optimized for the Windows environment options can be offered at no extra cost:  DotNetNuke  Telligent Community Server

17. Sample Offer Page from the Hosting Website Template

18. Example Offers

19. Microsoft Brand Guidelines Overview of Microsoft Brand Guidelines Working with Microsoft Trademarks Working with Windows Brand Products and Services Working with Microsoft.NET OEMs Working with Microsoft

20. Overview of Microsoft Brand Guidelines Partners have access to brand strategy Web site Information on visual, strategy, messaging, and legal guidelines that form the foundation of all Microsoft brand identities As partners you can use Microsoft collateral in your campaigns Microsoft’s key brand proposition: realizing potential for you and your consumers

21. Overview of Microsoft Brand Guidelines Brand Guidelines: Working with Microsoft Trademarks http://www.microsoft.com/mscorp/ip/trademarks/ gnlguide.asp http://www.microsoft.com/mscorp/ip/trademarks/ gnlguide.asp Brand Guidelines: Working with Windows Brand Products and Services http://www.microsoft.com/mscorp/ip/trademarks/ winguide.asp http://www.microsoft.com/mscorp/ip/trademarks/ winguide.asp Brand Guidelines: Working with Microsoft.NET http://www.microsoft.com/mscorp/ip/trademarks/ netguide.asp http://www.microsoft.com/mscorp/ip/trademarks/ netguide.asp

23. Hosting Web Site Template