1. How this project meets business objective.
Name of Project
How this project meets business objective.
Company Name | Presentation Date
Note: this is a template ONLY and all content is for position only (FPO) and provided to give samples & writing style, not written for a cohesive strategy.

2. Table of Contents Digital Strategy OVERVIEW GROWTH OPPORTUNITIES
Current State – Performance
Conversion Chart (Visual)
GROWTH OPPORTUNITIES
Recommendation 1
Recommendation 2
Recommendation 3
TRAFFIC FLOWMAP
User Flow Across Channels
App User Experience
CONTENT STRATEGY
Audience & Personas
Creative Messaging
SUMMARY
Timeline
Estimated Costs
Digital
Strategy
Tactic 1
Goal 1
Tactic 2
Tactic 3
Goal 2
Tactic 4
Tactic 5
Goal 3
Objectives of the campaign/project
What do you hope to accomplish? What is the desired result?
List objectives in order of priority
Objectives should be S.M.A.R.T.
Specific
Measurable
Actionable
Relevant
Time bound

3. Overview High Traffic Low Engagement
WHAT’S WORKING – i.e. High Traffic
Over 1 Million page views in the last 90 days
From more than XXX visits
XX% traffic to top XX pages
WHAT’S NOT – i.e. Low Engagement or Conversion
Average visitor sees only X pages before exiting
More than XX% of those visitors are unique
X % of them leave immediately
The remaining visitors will go XX pages deep before exiting
Average time spent = XX minutes
High Traffic
Over 1 Million page views in the last 90 days
From more than 525k visits
SBC is where 256k+ enter the FedEx website
Low Engagement
Average visitor sees 2 pages before exiting
More than 90 percent of those visitors are unique
52 percent of them leave immediately
The remaining visitors will go 6+ pages deep before exiting
Average time spent = 2.56 minutes

4. Overview – By the Numbers
Take one or two metric conversions from prior slide and make visual
Source: (Make sure you give your source credit)

5. GROWTH OPPORTUNITY
RECOMMENDATION #1

6. Recommendation 1 (Use language like “Make it easy to sign up”)
Screenshot Here
Call outs #1
Call out #2
Business Goal (i.e. capture leads)
Solution (i.e. Home Page Banner)
Steps to improve experience:
Why this is important:
Step 1
Integrating Google+ will also significantly improve SEO rankings (local and mobile especially)
Step 2
Step 3
Reduce the bounce rate with relevance via direct & organic traffic
Step 4

7. GROWTH OPPORTUNITY
RECOMMENDATION #1

8. Recommendation 2 (Example “Upsell Relevant Content”)
Rule #1: Something similar to “Related content must be highly relevant”.
Call out a main goal conversion here
Example 1
…and hammer it home.
Example 2
Example 3
Example 4
Example 5
Content Example Here

9. GROWTH OPPORTUNITY
RECOMMENDATION #3

10. Recommendation 3 (Example “Landing Page Optimization”)
Spell out Optimization Ideas
Idea example here: Use the right colors for your audience to draw attention to select elements. Don’t try to make everything jump out – or nothing will stand out. Do A/B testing variations 2 vs 4 colors for your web templates.
Highlight an area that could use the most improvement, could be a form…
Idea example here: Avoid anything unnecessary. No Flash animations, no animated background and NO background music.
Are there any barriers?
How many fields should be required?
Does the form look secure?
Idea example here: Create a clear navigation structure and prioritize page elements in a grid fashion (based on CTAs & Business Goals). And drive home another main point – here!
Does it automatically populate?
What happens after you submit?
Any industry benchmarks?
Zoomed in Screenshot

11. HOW EVERYTHING TIES TOGETHER
USER EXPERIENCE
HOW EVERYTHING TIES TOGETHER

12. Cool Digital Journey Map
Source: (Make sure you give your source credit)

13. Cool Flowmap
The procedure for inviting select guests to offline events is initiated by Sales reps. Each rep receives a number of tickets for specific days and each year a different group of customers are invited to each event. This is all managed in a more agile way using an online event management system with triggered communication.
Source: (Make sure you give your source credit)

14. TACTICS
CONCEPTS & MESSAGING

15. Creative Solution (This should be 3-5 slides that highlight the experience)
Screenshot Here
This is the “WOW” and should be a mockup of a landing page layout or app
Zoomed in Screenshot

16. Audience & Personas
Do you know who your audience is? If not, what is the plan to find out? Develop personas & how they are influenced…

17. Creative Messaging
Content Example here
Bucket your content into categories, what is your mix? For example:
Recycled Content
User Generated Content
Innovative Content
Influencer Content
Partner/Sponsor Content
Spell out Your Content Strategy
Example: Our content strategy will be defined by both historical data and behavior analysis of current audience & segments to determine messaging the will trigger a goal response.
Content Example here
Content Example here

18. SUMMARY
PRICING & TIMELINE

19. Timeline & Budget Phase 1 Phase 2 Phase 3 $$$$ - Range
What Phase 1 includes, i.e. strategy, concepting, layouts etc.
Phase 2
What Phase 2 includes, content development, testing, website launch etc.
Phase 3
What Phase 2 includes, monthly optimization, reporting & media costs etc.
$$$$ - Range
Copyright information goes here…. “All rights and intellectual property reserved. Ideas and recommendations in this proposal
may not be used or reproduced without the consent of blah blah blah.

20. Join us…