1. 1 Making Membership Fun: Themed Recruitments Tom Soszynski & Nick Nowak Burlington County Council

2. Themed Recruitments Who has a fun recruitment campaign? Who has done themed campaign? 2

3. Internal vs. External Recruitments External Themed Recruitment vs. Internal Themed Recruitment Campaign 3

4. Recruitment Campaign Excitement Internal Themed Recruitment Campaign: Removes “business as usual” Makes recruitment fun for unit and district leaders Theme used for: –Kickoffs –Recruitment Guide –New Youth Tracking –Ongoing promotion 4

5. Recruitment Campaign Excitement Creating Excitement & Enthusiasm -Kickoffs -Roundtables -Individual Communication 5

6. Campaign Guide - Campaign Branding - Themed Terminology - Playbook, Coaches, Players, RBIs, Innings, Leagues -“First Impression” of campaign -Kickoff & Electronic distribution 6

7. Structure & Incentives Nine Innings with Pre/Post seasons - Focus for each Inning explained in Playbook - Example: 7 th Inning stretch at Paul Bunyan Day Inning winners & drawing (units) Overall winners (units) 7

8. Ongoing Tracking Sharing goals & progress -Online -In store -E-Newsletter -RBIs -Weekly Inning Winners 8

9. 9 World Series of Scouting Scoreboard Tracking

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12. Future Themed Campaigns BCCBSA’s Spring 2012 Olympics - Recruitment Week - June Olympic Event to welcome new scouts - Fall 2012: Where are you at? 12

13. More Information & Questions More information: Fall 2011 Playbook on Summit CD www.bccbsa.orgwww.bccbsa.org Leaders > Membership Tom 609-267-2825 & soszdmct1@comcast.net Nick 484-466-6425 & nnowak@bsamail.org 13