1. Think Health. Act Now!. CITY OF MILWAUKEE HEALTH DEPARTMENT A Community-Based Approach for Health Education City of Milwaukee Tobacco-Free Sports Program City of Milwaukee Tobacco-Free Sports Program

2. Think Health. Act Now!. CITY OF MILWAUKEE HEALTH DEPARTMENT Presenter Patricia Fauteck City of Milwaukee Health Department Tobacco Control Program Patricia Fauteck City of Milwaukee Health Department Tobacco Control Program

3. Think Health. Act Now!. CITY OF MILWAUKEE HEALTH DEPARTMENT Model Strategy Linking health education programs, partners and services

4. Think Health. Act Now!. CITY OF MILWAUKEE HEALTH DEPARTMENT History First implemented in the year 2000 with funding received from the CDC History First implemented in the year 2000 with funding received from the CDC Collaborative Partnership MPS/Department of Recreation and Community Services Milwaukee Health Department Wisconsin Division of Public Health-SER Collaborative Partnership MPS/Department of Recreation and Community Services Milwaukee Health Department Wisconsin Division of Public Health-SER Tobacco-Free Sports Program

5. Think Health. Act Now!. CITY OF MILWAUKEE HEALTH DEPARTMENT Milwaukee Public Schools (MPS) has approximately 98,000 students. The majority of MPS students: Are minorities Come from low to moderate-income families Live in Milwaukee's inner city Are eligible for free or reduced school lunch (Approximately 77% of the students) Milwaukee Public Schools (MPS) has approximately 98,000 students. The majority of MPS students: Are minorities Come from low to moderate-income families Live in Milwaukee's inner city Are eligible for free or reduced school lunch (Approximately 77% of the students) Demographics

6. Think Health. Act Now!. CITY OF MILWAUKEE HEALTH DEPARTMENT The racial breakdown is: African American: 60.8% Asian: 4.4% Hispanic/Latino: 15.1% American Indian: 1% White: 16.7% Other 2% The racial breakdown is: African American: 60.8% Asian: 4.4% Hispanic/Latino: 15.1% American Indian: 1% White: 16.7% Other 2% Demographics

7. Think Health. Act Now!. CITY OF MILWAUKEE HEALTH DEPARTMENT Recognized at Both the Local and National Levels Recognized at Both the Local and National Levels 2005 NACCHO Model Practice Award 2004 NACCHO Promising Practice Award 2004 Public Policy Forum’s Innovative Award 2003 Milwaukee Health Champion Award for Outstanding Teamwork toward Healthy Change 2001 CDC’s Tobacco–Free Sports Playbook featured Milwaukee’s Program as a “Successful Sporting Event and Campaign” 2005 NACCHO Model Practice Award 2004 NACCHO Promising Practice Award 2004 Public Policy Forum’s Innovative Award 2003 Milwaukee Health Champion Award for Outstanding Teamwork toward Healthy Change 2001 CDC’s Tobacco–Free Sports Playbook featured Milwaukee’s Program as a “Successful Sporting Event and Campaign”

8. Think Health. Act Now!. CITY OF MILWAUKEE HEALTH DEPARTMENT To prevent youth tobacco initiation by linking tobacco-free lifestyles with health and physical fitness. Primary Program Goal

9. Think Health. Act Now!. CITY OF MILWAUKEE HEALTH DEPARTMENT Building and Sustaining Partnerships Empowering Youth Positive Role Models Peer Mentors Building and Sustaining Partnerships Empowering Youth Positive Role Models Peer Mentors Other Program Goals

10. Think Health. Act Now!. CITY OF MILWAUKEE HEALTH DEPARTMENT Program Rationale Widely known and accepted that a majority of smokers begin smoking before adulthood According to the CDC, tobacco use prevention education: must be provided in elementary school continue through the middle and high school years According to the CDC, tobacco use prevention education: must be provided in elementary school continue through the middle and high school years

11. Think Health. Act Now!. CITY OF MILWAUKEE HEALTH DEPARTMENT T-F Sports Program Rationale Adds an educational component to sports activities that: Positively engages high school age youth as mentors Educates elementary age children Provides adults with an opportunity to encourage youth towards an active lifestyle with healthy choices, such as remaining tobacco-free Adds an educational component to sports activities that: Positively engages high school age youth as mentors Educates elementary age children Provides adults with an opportunity to encourage youth towards an active lifestyle with healthy choices, such as remaining tobacco-free

12. Think Health. Act Now!. CITY OF MILWAUKEE HEALTH DEPARTMENT Program Components 1.Training for: Program Coordinator Teen Presenters Coaches and Athletic Staff 2.Education sessions led by Teen Presenters 3. Media Advocacy event 1.Training for: Program Coordinator Teen Presenters Coaches and Athletic Staff 2.Education sessions led by Teen Presenters 3. Media Advocacy event

13. Think Health. Act Now!. CITY OF MILWAUKEE HEALTH DEPARTMENT Provides a uniform and solid background in the specific topic area Assures consistency and accuracy of the health education message Provides a uniform and solid background in the specific topic area Assures consistency and accuracy of the health education message Importance of Training

14. Think Health. Act Now!. CITY OF MILWAUKEE HEALTH DEPARTMENT Education Sessions How, When & Who? 10 – 15 Minute Interactive Presentations Presented Before or After a Game Five Week Period Seasonal Sports Leagues ~ basketball, football, soccer, softball, volleyball, and cheerleaders Diverse city-wide school sites Group Size Varies ~ approximately 20–60 participants How, When & Who? 10 – 15 Minute Interactive Presentations Presented Before or After a Game Five Week Period Seasonal Sports Leagues ~ basketball, football, soccer, softball, volleyball, and cheerleaders Diverse city-wide school sites Group Size Varies ~ approximately 20–60 participants

15. Think Health. Act Now!. CITY OF MILWAUKEE HEALTH DEPARTMENT Annual Media Advocacy Event (A.K.A. Press Conference) Serves to highlight: 1.Program and the Teen Presenters in the community 2. Milwaukee’s tobacco control initiatives Serves to highlight: 1.Program and the Teen Presenters in the community 2. Milwaukee’s tobacco control initiatives Coordinated around the national Kick Butts Day, a national day to promote smoking awareness among kids

16. Think Health. Act Now!. CITY OF MILWAUKEE HEALTH DEPARTMENT Components of Media Event Invite Community Leaders and/or Celebrities Publicly Recognize Teen Presenters Highlight Program Accomplishments Recognize Partners Invite Community Leaders and/or Celebrities Publicly Recognize Teen Presenters Highlight Program Accomplishments Recognize Partners

17. Think Health. Act Now!. CITY OF MILWAUKEE HEALTH DEPARTMENT Program Implementation Youth-led, Adult Guided Adult Coordinator Manages the implementation and evaluation of program activities Teen Presenters High school students are recruited & trained Conduct anti-tobacco education & prevention lessons to younger children Adult Coordinator Manages the implementation and evaluation of program activities Teen Presenters High school students are recruited & trained Conduct anti-tobacco education & prevention lessons to younger children

18. Think Health. Act Now!. CITY OF MILWAUKEE HEALTH DEPARTMENT Responsibilities Positive Role Model - Non-smoker - Athlete, Cheerleader, Student Council, and/or have an interest in working with or mentoring children Commitment - Time - Subject Matter Responsibilities Positive Role Model - Non-smoker - Athlete, Cheerleader, Student Council, and/or have an interest in working with or mentoring children Commitment - Time - Subject Matter Youth Involvement

19. Think Health. Act Now!. CITY OF MILWAUKEE HEALTH DEPARTMENT Youth Responsibilities Presentations * Note cards (cheat-sheets) * Props * Input/Edits ~ What’s Hot!…What’s Not! Presentations * Note cards (cheat-sheets) * Props * Input/Edits ~ What’s Hot!…What’s Not! Data Collection * Number of Participants (Head-count) Youth ~ Coaches ~ Parents * Distribute and Collect Evaluations Data Collection * Number of Participants (Head-count) Youth ~ Coaches ~ Parents * Distribute and Collect Evaluations

20. Think Health. Act Now!. CITY OF MILWAUKEE HEALTH DEPARTMENT Adult-Guided Roles and Responsibilities Adult-Guided Roles and Responsibilities Serve as a positive, tobacco-free role model for youth and other adults in the community Serve as a liaison for coaches and athletic staff Recruit, train and supervise Teen Presenters Serve as a positive, tobacco-free role model for youth and other adults in the community Serve as a liaison for coaches and athletic staff Recruit, train and supervise Teen Presenters

21. Think Health. Act Now!. CITY OF MILWAUKEE HEALTH DEPARTMENT Lessons Learned Engaging program Staff support Engaging Parental support Incentives DO work! Evaluation summaries Engaging program Staff support Engaging Parental support Incentives DO work! Evaluation summaries

22. Think Health. Act Now!. CITY OF MILWAUKEE HEALTH DEPARTMENT Collated evaluation results indicates: 93% (youth) believe that smoking affects sports performance 98% (adults) believe that secondhand smoke affects children 54% (youth) and 42% (adults) have reported exposure to secondhand smoke at home 70% (adults) report a desire to quit smoking Collated evaluation results indicates: 93% (youth) believe that smoking affects sports performance 98% (adults) believe that secondhand smoke affects children 54% (youth) and 42% (adults) have reported exposure to secondhand smoke at home 70% (adults) report a desire to quit smoking Evaluation Highlights

23. Think Health. Act Now!. CITY OF MILWAUKEE HEALTH DEPARTMENT Program Accomplishments Solid Program Foundation Development of Tobacco Prevention Messages Brief and Interactive Presentations Committed Partnerships Healthy Choices for Life-long Wellness Solid Program Foundation Development of Tobacco Prevention Messages Brief and Interactive Presentations Committed Partnerships Healthy Choices for Life-long Wellness

24. Think Health. Act Now!. CITY OF MILWAUKEE HEALTH DEPARTMENT “This sustained collaboration is grounded not only in its commitment to young people in Milwaukee, but also in its commitment to fostering a positive environment for a youth-led tobacco-education program within a sports and community recreation venue.” The Milwaukee Tobacco-Free Sports Collaborative Partnership “This sustained collaboration is grounded not only in its commitment to young people in Milwaukee, but also in its commitment to fostering a positive environment for a youth-led tobacco-education program within a sports and community recreation venue.” The Milwaukee Tobacco-Free Sports Collaborative Partnership

25. Think Health. Act Now!. CITY OF MILWAUKEE HEALTH DEPARTMENT Community Collaboration Community Collaboration Linking health education programs, partners and services Linking health education programs, partners and services

26. Think Health. Act Now!. CITY OF MILWAUKEE HEALTH DEPARTMENT Contact Information Patricia Fauteck Tobacco Control Program Coordinator City of Milwaukee Health Department 1230 W. Grant Street Milwaukee, WI 53215 Phone: 414/286-8104 Fax: 414/286-0623 e-mail: pfaute@milwaukee.gov website: www.milwaukee.gov/health Patricia Fauteck Tobacco Control Program Coordinator City of Milwaukee Health Department 1230 W. Grant Street Milwaukee, WI 53215 Phone: 414/286-8104 Fax: 414/286-0623 e-mail: pfaute@milwaukee.gov website: www.milwaukee.gov/health