1. The NEW Game of IP (Intellectual Property) How you can capitalize, monetize and actualize your intellectual assets

2. The Most Valuable Real Estate In The World Copyright 2013 Mitch Axelrod

3. If Content Is King IP is the King’s Ransom Copyright 2013 Mitch Axelrod

4. Content Demand Copyright 2013 Mitch Axelrod

5. Content Marketing Spending Copyright 2013 Mitch Axelrod

6. Information Product Build, Develop, Then SellPre-Packaged Form (Your Way)Overhead, Inventory ExpenseYou Sell It, They Buy ItZero Sum Decision (Yes/No) YOU Profit (Me, My)Sell, Then Build, DevelopCustom Solution (Their Way)Profitable Capital AssetCooperative CollaborationMany AlternativesEveryone Profits (We, Us) Copyright 2013 Mitch Axelrod Intellectual Property

7. Content Capitalism RentSell ThroughSell To Copyright 2013 Mitch Axelrod

8. IP Wealth Building Formula ActualizeMonetizeCapitalize Copyright 2013 Mitch Axelrod

9. Capitalize Commercialize & Create Value Advance Your IP From Concept to Commercial Ready Copyright 2013 Mitch Axelrod

10. Monetize Control Rights & Multiply Cash Flow Copyright 2013 Mitch Axelrod Transform your IP into Profitable Licensing Deals

11. Actualize Materialize & Maximize Your IP Assets Build Wealth & Increase your IP Net Worth Copyright 2013 Mitch Axelrod

12. Who is Mitch Axelrod? Copyright 2013 Mitch Axelrod Licensing IP Since 1990 Created 3 Billion of Revenue for Client Earned Millions of Dollars Licensing Began “Renting” Content in 1996 Owns 50+ IP Assets Funded and Pre-Sold “My good friend Mitch Axelrod is one of the foremost authorities in sales and marketing in the United States today. He is responsible for boosting more people into the top 10% than any other trainer alive.” Brian Tracy, Author The NEW Psychology of Selling

13. Mitch’s IP Clients (Sample) Copyright 2013 Mitch Axelrod

14. Who is Rand Brenner? With the BATMOBILE! Copyright 2013 Mitch Axelrod

15. Rand’s IP Projects (Sample) Copyright 2013 Mitch Axelrod

16. Why You Want to Play the IP Game Now? 85% of Wealth is IntangibleInnovation driven environmentBiggest Asset ClassDoes well regardless of the economyPerpetual IP OwnershipBiggest % of Business AssetsAlways in demandCan be done anywhere in the worldPays over and overDon’t have to own IPBe a Finder, Agent, or PartnerOne deal can make you very rich Copyright 2013 Mitch Axelrod

17. Licensing Mastery - $2,495 How to Build Your IP Net Worth Audio Library Private Video Vault Premium Webinars Document TemplatesRent Your Content AudioRent Your Content PlaybookLicensing 4 Profits Newsletter Copyright 2013 Mitch Axelrod

18. Licensing Resource Library - $2,500 Company Contacts Licensing and Trade Associations IP Databases Public and Private IP Agencies IP Exchanges, Brokers and Auctions Copyright 2013 Mitch Axelrod

19. BONUS IP Licensing Academy Membership PLUS… 2 months FREE IP Academy membership and group coaching Copyright 2013 Mitch Axelrod

20. Membership Benefits Monthly Group Coaching Licensing Contacts Database Templates and worksheets IPLA member community 24/7 access Special events Expert Mentors Audio and Video Content Resource Rolodex Copyright 2013 Mitch Axelrod

21. New Monthly Resources  Licensing niche markets  Monetizing your expertise  Deal making strategies  Negotiating tips and tactics  Structuring Agreements  Building and Increasing IP Value  Creating Licensing Agreements  Managing the Licensing Program PLUS: Rand & Mitch unplugged… Insights, how-to’s and late breaking news PLUS: Rand & Mitch unplugged… Insights, how-to’s and late breaking news IPLA Members Get New Audio, Video, Webinars, Seminars, Tools, Tips and Experts to Talk About… Copyright 2013 Mitch Axelrod

22. We Want Players Who Appreciate NO… False Scarcity… We have room for everyone Inflated Value… It’s worth what we charge Contrived Expiration… We’re not closing next Friday Fake Authority… We know our stuffSelective Social Proof… Check our track recordProduct Pitch… You’re investing in you, not productsGuarantee… No box, no thud, nothing to return Copyright 2013 Mitch Axelrod

23. Licensing Mastery Value - $4,995 Investment: $1,995 Includes 2 months free IPLA Membership Continue for $147/month Copyright 2013 Mitch Axelrod Charter Member Special Join Now: $995

24. Do You Just Want to Sell Boxes… Copyright 2013 Mitch Axelrod …Or Do You Want to Change the World?