1. JEOPARDY!!!!! Round 1

2. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional Strategies Channels of Distribution

3. There are this many channels of distribution – name them. 100

4. 1.Direct 2.Indirect 3.Specialty

5. What is the difference between direct and indirect distribution? 200

6. Direct – connection between buyer and producer Indirect – one or more intermediaries between buyer and producer

7. Give two examples of specialty channels and products/services that may use them. 300

8. Vending Machine – pop, chocolate, chips Door to Door – sales people (knives, books, doors and windows), charities Telemarketing – long distance, duct cleaning E-Commerce – chapters, future shop Catalogues – Avon, Ikea

9. Name and define two types of intermediaries. 400

10. Wholesalers – buy from producer, sell to retailer Importers – buy from abroad, sell to either wholesalers or retailers Retailers – sell to customer or to another retailer

11. What is the difference between intensive, selective and exclusive distribution. 500

12. Intensive – sold everywhere ex. Milk, Chips, Pop Selective – sold in a few places ex. MAC, Cargo, LaCoste, Lulu Lemon Exclusive – sold in only one place ex. Laura Secord, Body Shop, GNC brands

13. Name 5 of the 7 promotional strategies: 100

14. Advertising Sales Promotion (coupons, discounts) Promotional Items (pens, mugs) Personal Selling Public Relations Sponsorship Direct Mail Trade Fairs/Exhibitions

15. Name two advantages of Public Relations: 200

16. Possible Answers: Low cost Preparedness (for unfortunate events) Builds trust/reputation

17. Give two advantages and two disadvantages of TV advertising: 300

18. Possible Answers: Advantages: High REACH, effective (video and audio) Disadvantages: Hard to narrow target market, high cost, long lead time

19. Name 3 types of sales promotions: 400

20. Coupons, Giveaways, Free Samples, Sweepstakes, BOGO, Contests, Discounts

21. Name two advantages or two disadvantages of Personal Selling 500

22. Advantages: Builds relationship w/ customer Persuasive Disadvantages High Cost May not make the sale Interpersonal Conflicts

23. There are this many goals of advertising. Name them. 100

24. 1.Brand Awareness and Positioning 2.Brand Trial 3.Brand Preference 4.Brand Reminder 5.Brand Repositioning

25. Using a celebrity to endorse a product would be this goal of advertising. 200

26. Brand Preference

27. This is the formula for an effective advertisement: 300

28. AIDA Attention, Interest, Desire, Action

29. What are the 4 different Advertising Appeals: 400

30. 1.Emotional 2.Biological 3.Informative/Rational 4.Social

31. Name 3 factors to consider in selecting advertising media: 500

32. Cost Reach Mechanical Requirements Lead Time Selectivity Frequency Clutter Durability

33. What are the different types of advertising media? 100

34. TV Internet Radio Magazines Out of Home (billboards, busses) Newspapers Direct to Home (flyers)

35. Advertising is most important for products that are: 200

36. New – new iPod Identical – fast food Mass Marketed – chips, pop… Low Cost – milk, affordable cars (relative), WalMart Easy to Describe – Chia Pets! (as opposed to complex or complicated products) Heavily Competitive – Pain killers, shoes, food, clothes

37. 300

39. 400

41. 500