2. The company was founded by a group of students, which is responsible for the production of special shoes with interchangeable soles. Shoes will be produced, for example, for students to provide them with comfort in exchanging soles - those for use in school and those for outdoor use. Shoes are to be manufactured for men and women, in various designs and colors. Different desingns and colors of shoes are to encourage people to wear them. CSE ? – YOUR NEW LOOK AT THE FUTURE !

3. WHY HAS THE WORLD BEEN WAITING FOR THIS PRODUCT ? The first and only such a product in the world Exchanging comfort soles One shoe will replace 4, 5 other pairs of shoes A lot of diffetent soles to exchange

4. BUSINESS PROFILE Team CSE at start will include 6 person. Each of them will have different tasks : Leader ( Person 1 ) : Searching for clients and sponsors, delivering projects to sponsors, formalities, accounting, payment of wages, finance, contact with customers, inventory, advertising Person 2 : Creating graphics, designs, colors of shoes Person 3 : Advertising, creating posters, maintaining a website and online store Person 4 : Packing shoes, delivering shoes to courier, creating posters, Person 5 &6 : Selling shoes in the store, maintaining the store,

5. Legal form : general partnership Location : company at the beginning will be in a rented apartment, where there will be an office

6. VALUE CHAIN Core activities Support Activities Technology Development Production Provision Company Infrastructure Graphic production of the product Marketing and sales Services Internal Logistic Employees managment

7. MARKET ANALYSIS Individual company feature Price levelCustomers Public Opinion The ways to promote Versatility Online store Low Price Discount when buying a couple of pairs of shoes 45-70 € for a pair of shoes 12-20 € for one sole The discounts ability Primary, Secondary, Private schools Nursing Homes Kindergartens Hospitals Private companies Individual customers Website Online store Social networking Radio communications Cooperation with schools and sponsors Posters CSE Competitiors NONE 95 % of 200 People answered that CSE is a good solution and an interesting plan

8. we don’t have any competition… …we are the only company that sells shoes with interchangeable soles!!

9. MARKETING AND PUBLIC RELATIONS 45-70 € for a pair of shoes 12-20 € for one sole Price Calculation Store in Gda ń sk city Whole Poland (agreement with courier ) Distribution Widely developed advertisement Sponsors Advertising concept

10. FINANCES Expected Costs : Fixed Costs : - salary for a comapny workers - payment to a factory for shoes production - website maintenance - rent - taxes Variable Costs : - sponsoring - production - delivery - distribution - advertisement

11. Month 1Month 2 1. Startup Capital40 000 zł100 000 zł 2. Revenue Turnover453 375zł793 406 zł Loans60 000 zł0 zł private investment1000 zł54 032 zł Other16 000 zł TOTAL revenue530 415 zł863 438 zł 3. Expenditure Investment7 000 zł8 000 zł materials231 729 zł347 576 zł running costs2 800 zł Taxes and fees122 538 zł193 445 zł Interest + repayment on loans816 zł Other expenditures10 000 zł15 000 zł TOTAL expenditures365 383 zł567 637 zł FINANCE PLAN

12. TURNOVER : COST GRAPHICS

13. FUTURE OUTLOOK In the future, the company wants to produce new designs and colors of shoes and add other types of footwear. In the future, the company wants to sell products in Europe and the world. The company plans to hire more staff and move to a larger location also the company plans to have their own transportation and to open shop in three other Polish cities and a few shops abroad