1. © NSZM ČR 20061 MARKETING AND MEDIA ACTIVITIES OF HCCZ

2. © NSZM ČR 20062 I.INTRODUCTION OF HCCZ II. MAIN DOMAINS OF PUBLICITY OF HCCZ III. MEANS & TOOLS OF PROPAGATION IV. COMING EVENTS MARKETING AND MEDIA ACTIVITIES OF HCCZ

3. © NSZM ČR 20063 2006 1994 73 members (cities, municipalities, regions, subregions) – 24% of inhabitans of the CR. Healthy Cities, municipalities, regieons

4. © NSZM ČR 20064 HCCZ Mission QUALITY OF LIFE 2050 HEALTH 2050 single conceptions operational control strategic management HEALTH 2015 strategic visions SUSTAINABLE DEVELOPMENT Q QUALITY OF LIFE 2015

5. © NSZM ČR 20065 Local Agenda 21- the basic system of Healthy City „LOCAL ACTIONS“ projects & activities for quality of life, health & sustain. development implementation Community foundation Local partnership Community planning [inductive process] Monitoring of conditions & impacts on quality of life Expert planning [deductive process] Q Political auspices, public administration

6. © NSZM ČR 20066 5. Strategic management (expert strategy, strategic team) 6. SD & Health promotion system (expert SD indicators, expert healthy plans) 1. Community foundations – local partnership (events, campaigns, system of grants and financial support) 3. Community Planning (community plan, community indicators, surveys &polls) 4. Projects (projects storage) 7. „LOCAL ACTIONS“ for quality of life, health and SD implementation (systematic improvement, inovation) 2. Publicity, propagation HCP & LA21 (media, website) © NSZM ČR 2006 OBJECTIVE: Improvement of conditions for quality of life, health and SD implementation

7. © NSZM ČR 20067 Balance of Implementation Financial Resources Management quality Public administration > sustainable development, health, quality of life Subsidies & grants EU, CZ, others

8. © NSZM ČR 20068 Strategic management DATAPLAN STRATEGIC DEVELOPMENT Community Plan Subregional & city priorities City activities Budget Regional priorities Q

9. © NSZM ČR 20069 MAIN DOMAINS OF HCCZ PUBLICITY AND PROPAGATION CAMPAINGS (6 campaigns each year) TOPICS OF THE MONTH (11 main themes) HCCZ BULLETIN (11 bulletins & 6 Special Issues) WORKING WITH THE MEDIA (articles, interviews, special inserts) MEDIA ANALYSES

10. © NSZM ČR 200610 CAMPAIGNS raising awareness about certain issues (smoking, transport, eco – procurement etc.) explaining of WHO Healthy City Project a good way how to say “who we are” & “what we are doing” make us more understandable to public identification (politicians, officers, public)

11. © NSZM ČR 200611 CAMPAIGNS 2006 30 Days for NGOs – March (not this year) Earth Day – 22. April No Tobacco Day – 31. May Days without Injuries – 1.-11. July European mobility week – 16.-22. September Health Days – October

12. © NSZM ČR 200612 TOPICS OF THE MONTH - 2006

13. © NSZM ČR 200613 MARCH 2006 – Barrier - free towns HCP Session – 7. March 2006 City of Boskovice

14. © NSZM ČR 200614 APRIL 2006 – Green procurement HCP Session - 19. April 2006 City of Vsetín

15. © NSZM ČR 200615 TOPICS OF THE MONTH - 2006

16. © NSZM ČR 200616 MEANS & TOOLS OF PROPAGATION website www.nszm.cz press releases media monitoring e-conferences, media mailing list writing articles seminars, workshops, sessions, summer schools conferences dataplan and database of good practice examples media analyses

17. © NSZM ČR 200617 COMING EVENTS European mobility week/ Car free day  16.-22. September 2006 (last year 34 members) Conference „Transport and Technologies for sustainable development  City of Karlovy Vary, 13.-15. September 2006. Topic of the Year 06/07 - TRANSPORTTopic of the Year 06/07 - TRANSPORT

18. © NSZM ČR 200618 COMING EVENTS Theme - LA 21 Good practice examples -6. December 2006, Prague - December 2006 HCCZ ConferenceHCCZ Conference 2 nd Media Analyses2 nd Media Analyses

19. © NSZM ČR 200619 Antonín Tym HCCZ Office E: tym@nszm.cz M: 606 755 374 W: www.nszm.cz Thank you CONTACT