1. By: Trent Goplin Oladipo 33s

2. Shoe Company Name: Oladipo Shoe Name: Oladipo 33s’ Company logo: Oladipo Shoe logo: Oladipo 33s ’

3. Target Market Demographics Gender: Male Age: 15-25 Income level: Middle, Middle-Upper Occupation: Sports

4. Target Market Psychographics Lifestyle: Sports Athlete, High School/College student Attitude: Outgoing, positive, live life to the fullest Values: Family, friends, sports, shoes, basketball

5. Target Market Geographics Urban Cities Distributed at local malls and sporting goods stores

6. Price Retail price: $90.00 Discounts may apply on online sports stores

7. Shoe Image

8. Bottom Shoe

9. Theme/Slogan Live Forever Young

10. Endorser Victor Oladipo He played basketball for the Indiana Hoosiers in college. He was drafted in the first round of the NBA Draft to the Orlando Magic. 6’4’’, 215 lbs, Shooting Guard Leading scorer for Orlando, specializes in the paint scoring.

11. Feature-Benefit Chart A full mesh upper and Phylon midsole Offers breathability and lightweight impact protection The shoe is intended to be versatile, worn with or without socks, dressed up or down, for walking or just taking it easy. Very lightweight, insanely comfortable, casual and classy Benefits Full mesh upper for excellent breathability Full-length Phylon midsole for lightweight cushioning Solarsoft sockliner for premium comfort Cushioned collar for protection around ankle Rubber Waffle outsole for traction

12. Print Advertisement Live Forever Young I live to play I live forever I live young I play forever young

13. Sales Promotions Contest: 1 v 1 with Victor Oladipo, if you last one round you get his autograph, if you last two rounds you get an autograph and a jersey, if you last all three rounds, you win a pair of Oladipo’s and everything else. (For the 1 v 1 you must score against Victor Oladipo each round). Raffle: If you buy a $4 ticket, your name gets put into the raffle. And if your name gets drawn, you win a free pair of these shoes. The raffle will be held at an Orlando Magic home game. At halftime, the winner will be drawn on the court.