1. Group A: Jonathan Barajas Maria C. Castellon Sandrely Haro Eric Liang

3.  Raised Revenue  Teams Commitment  Better growth strategy  Solution service  Dell is pleased with their 2011 over all performance

4. External Environment  Industry and forecast  Regulations  Social Culture  Five Forces

5. Major Challenge for Past Three Years  2009 ROHS and WEEE  2010 Defects  2011 Competitor Misstep Misprice

6. Future C hallenges  External  Legal  Exchange / interest  Internal  Security  Defects  Outsourcing

7. Strategy  Business Level Strategy  Differentiation Strategy Process  “Satisfy customers by expanding their product lines in the PC industry service sector and by differentiating themselves from competitors”  Customer Satisfaction  New Products  Service /Storage  Mobility

8. Management Team  Centralized  Cross Functional & New Products Team  Global : (New Hampshire, Tennessee, Illinois, China, United Kingdom, India, Brazil, and Poland)  “Creator thinking”

9. Structure  Flat  Centralized  Cross Functional Structure Service *HR *Software * General Counsel* Enterprise Solutions * Finance * Corporate Strategy  Multinational Operations

10. Management’s Actions  Changing direction From PC and IT to Cloud Computing & Mobility  Acquisitions Perot* Scalent * Boomi *Kace  Other Areas of Focus Education Technology* Entrepreneurship * Efficient IT Global Services * Security * Storage * Sustainability Health Care Technology

11. Lessons Learned  Determine Cause  A Coalition Group  Changes Made To: Strategy * structure *systems * technology * staff  Cultural Change “short term and long term”