1. SOFTWARE SOLUTIONS Network Element information Management NEiM : GIS solution Case Study Telecommunications > Geomarketing

2. SOFTWARE SOLUTIONS Network Element information Management 1. NEiM overview 2. Telecom Geomarketing case study Agenda

3. SOFTWARE SOLUTIONS Network Element information Management 1. NEiM overview

4. SOFTWARE SOLUTIONS Network Element information Management Description > Geographical Information System (GIS) (intranet mode) > Maps (point of sales, network…) shared between users > Geo-data analysis (coverage vs population…) > Integrated dataset (geographical layers, population density per square km…) 1. NEiM overview (1/5)

5. SOFTWARE SOLUTIONS Network Element information Management Basic features > Create/Edit map from one or multiple layer(s) > Export data/map (CSV, KML, TAB, SHP, GIF…) > Attach pictures/documents (JPG, GIF, PDF, DOC, XLS…) > Search, Select, Zoom in/out, Measure distance, Print… 1. NEiM overview (2/5)

6. SOFTWARE SOLUTIONS Network Element information Management Advanced features > Users/Maps management : users profile, map sharing… > Files/Database management : files upload (TAB, SHP…)... > Create/Save/Export SQL query > Analysis : Layers comparison, Coverage eligibility, Coverage radius… 1. NEiM overview (3/5)

7. SOFTWARE SOLUTIONS Network Element information Management Integrated dataset > Icons library > Google Maps, Open Street Maps… > Worldwide geographical layers (administrative boundaries, primary/secondary roads, railways, rivers…) > (optional) Population density, Wind/Solar intensity… 1. NEiM overview (4/5)

8. SOFTWARE SOLUTIONS Network Element information Management 1. NEiM overview (5/5)

9. SOFTWARE SOLUTIONS Network Element information Management 2. Telecom Geomarketing case study

10. SOFTWARE SOLUTIONS Network Element information Management Objectives > Estimate the number and location of Base Stations required > Calculate the % of population covered within a given area of study and where population density is above a certain level. 2. Telecom Geomarketing case study (1/7)

11. SOFTWARE SOLUTIONS Network Element information Management Area of study > Location: Sibut (Central African Republic) > Total population: 27,712 > Total surface: 1739 square km Assumption: population per square km > 20 > Urban: pop per sq km > 300, coverage radius: 0,5 km > Suburban: pop per sq km: 50-300, coverage radius: 2 km > Rural: pop per sq km: 20-50, coverage radius: 12 km 2. Telecom Geomarketing case study (2/7)

12. SOFTWARE SOLUTIONS Network Element information Management Requirements > NEiM solution > Population density (LandScan) vector layer of Sibut area PS: LandScan integrates daytime movements and collective travel habits into a single measure to produce a better representation of where people are located during an average day. 2. Telecom Geomarketing case study (3/7)

13. SOFTWARE SOLUTIONS Network Element information Management Step 1: Locate the most populated areas > by SQL query: population per square km > 20 (highlighted by the green squares in figure below) Total targeted population: 19,566 Total targeted surface: 23 square km PS: the above numbers have been calculated by exporting the SQL query in CSV (Excel compatible) 2. Telecom Geomarketing case study (4/7)

14. SOFTWARE SOLUTIONS Network Element information Management Step 2: Locate the theoritical Base Stations > by creating Base Stations in center of the targeted areas (where population per square km > 20) (highlighted by the blue circles in figures below) Number of Base Stations required: 17 PS: Base Stations locations can be extracted from the CSV export (Excel compatible) 2. Telecom Geomarketing case study (5/7)

15. SOFTWARE SOLUTIONS Network Element information Management Step 3: Calculate the % of population covered > by comparing 2 layers: « Population density » vs « Base Stations » % of population covered: 63% 2. Telecom Geomarketing case study (6/7)

16. SOFTWARE SOLUTIONS Network Element information Management Results > Number of Base Stations required: 17 (Location of Base Stations can be extracted from the CSV file) > % of population covered: 63% Time to generate the above results > Less than 2 hours (including manual tasks) 2. Telecom Geomarketing case study (7/7)

17. SOFTWARE SOLUTIONS Network Element information Management THANK YOU ! contact@kalyo.com