1. GEOMARKETING Locate potential customers to increase sales performance

2. WHAT IS GEOMARKETING
LI TO IMPROVE MARKET KNOWLEDGE
CASE HISTORY: THE AUTOKRANE MARKET IN ITALY
RESULTS

3. SELL MORE TO CUSTOMERS WE ALREADY HAVE
HOW COULD WE SELL MORE?
SELL MORE TO CUSTOMERS WE ALREADY HAVE

4. HOW COULD WE SELL MORE?
SELL TO NEW CUSTOMERS

5. TO IMPROVE SALE FORCE EFFICIENCY
HE NEEDS SUPPORT!!

6. GEOMARKETING WHO ARE OUR CUSTOMERS? 2. WHAT DO THEY NEED?
Geomarketing introduces a new methodology based on a clear territorial analysis of our potential market opportunity answering the well known questions that every business has:
WHO ARE OUR CUSTOMERS?
2. WHAT DO THEY NEED?
3. WHERE ARE THEY?

7. GEOMARKETING...
For Geomarketing we intend the use of location technology to support market knowledge and particuarly the acquisition of potential customers datas. Geomarketing provides a valid help to the Sales Department giving a clear analisys of the real market.
With Geomarketing companies are able to evaluate and use a large number of marketing databases and informations produced by different segments of business activity with ease and immediacy.

8. Geomarketing Components
3-INTERNAL DATABASE:
ERP
CRM
1- STATISTICAL AND MARKETING KWNOLEDGE
GEO
2- GIS
SOFTWARE
4-ESTERNAL
DATABASE
Es.CENSUS
GEOCOM
5- MAPS

9. GEOMARKETING DEMO Italian Autokranes Market

11. GEOMARKETNG investments & results
INVESTMENT: US $
RETURN extra sales: (New customers acquired) US $
TIME: months
ACTIVE CUSTOMERS ( Italy):
POTENTIAL CUSTOMERS ( Italy)
Sales results in the italian market underline an extraperformance of + 33% sales in 2005with a turnover in 2005 of 140 Millions US $ .

12. BUILDINGS INDUSTRY ITALY
POTENTIAL CUSTOMERS:
BUILDINGS INDUSTRY ITALY
Fonte dati: SDA BOCCONI, GEOCOM ITALIA

13. GEOMARKETING...where
From a theorical point of view Geomarketing translates basis concepts of market strategy into simple datas ready to be used in every day working life by sales directors and vendors:
Marketing Strategy
Marketing Operations
Geomarketing

14. POTENTIAL CUSTOMERS / region
GEOMARKETING:
POTENTIAL CUSTOMERS / region

15. Potential Customers / Province
GEOMARKETING:
Potential Customers / Province

16. Potential Customers / Zip Code
GEOMARKETING:
Potential Customers / Zip Code

17. GEOMARKETING:
Drill Down Pushpins

18. Customers & Sales Zones

19. Active customers VS. potential customers

20. Sale Force Support

21. Sale Force Support

22. POTENTIAL CUSTOMERS ITALY

23. Geo Database

24. Geo Database

25. Thank you for the attention
Q & A?