4. Dots / Pixels The most basic unit is the dot. A pixel is a picture element. A pixel is the smallest piece of information in an image. Dots, or pixels are used to create images..

5. Individual pixels…

7. William A. Dwiggins First coined the term graphic design in 1922.

8. Graphic Design is… Not Art At least not in the traditional sense

9. Graphic Design is… Visual Communication It sends a message that identifies, informs, interprets, and persuades.

10. Graphic Design is… According to designer Paul Bland… Graphic design is “one of the most perplexing pursuits in which to excel.”

11. Graphic Design is… According to Timothy Samara… Graphic design is the process of taking ideas and giving them a visual form so others can understand them.

12. According to the American Institute for Graphic Arts… Graphic design is the combination of shapes, colors, typefaces, images and/or words that visually communicate a message.

13. What does a Graphic Designer Do? A graphic designer works with clients to communicate a desired visual message to a target audience.

14. What does a Graphic Designer Do? Graphic designers solve communication problems.

15. Hembree’s Basic Model of Communication in Graphic Design

16. What is a Graphic Designer Like? All graphic designers are creative.

17. What About Skills? You need: Communication Skills Creativity Curiosity Computer Skills Drawing Skills Problem Solving Skills Ability to Work Under Pressure Ability to Work Well With Others Ability to Think Outside the Box Determination Thick Skin

18. Where Do Designers Work? In-house creative departments These creative departments are typically nestled within big corporations. –Example: Blue Cross & Blue Shield

19. Where Do Designers Work? Design firms or ad agencies Your company creates for a wide variety of clients. –Example: Sussner Design

20. Where Do Designers Work? Freelance or Independent This means you are your own boss.

21. Color Color is probably of the most expressive and powerful characteristic.

22. Primary Colors The primary triad is called so because all colors can be mixed from it. Red, yellow, and blue.

31. Saturation Saturation refers to the intensity or purity of a color.

32. Which one is more saturated?

34. Typography Typography is the art of arrangement, style, appearance, and printing of type. This includes: –the font you choose –the point size – the style (bold/italics) –the alignment –the overall appearance

35. Typography This is 10-point Arial. This is 40-point Arial. This is 28-point Arial. This is 28-point Arial Italic. This is 28-point Arial Bold. This is 28-point Arial Bold Italic.

36. Points A point is a unit of measurement in typography equal to 1/72 of an inch. This is 72 point font.

37. Serif or Sans Serif  Sans Serif  Serif  Serif (“Serifs” Highlighted in RED) Sans Serif fonts do not have the small details called “serifs” at the end of strokes.

38. Serif or Sans Serif? Sy

40. Tracking & Leading Tracking also called kerning is the horizontal space between letters. Leading is the vertical space between lines of type. Typical space between each letter. More space between each character. UNIVERSITY More leading Less Leading

41. What is the most popular font today in graphic design?

42. Helvetica.

43. Space Space is the portion of a design between type or objects. The successful use of space can help define boundaries and differences.

44. Space Space is the portion of a design between type or objects. The successful use of space can help define boundaries and differences. Proper use of space can also enhance the design.

45. Space

47. Size Scale refers to the relationships in size between objects. In design size is important because it affects perception. Size can be used for emphasis.

48. Space, Size, and Perception

49. Emphasis The emphasis is the position or element in the design that attracts the viewer’s eye first.

51. Direction Direction is important it affects when an element is noticed. Left to right? Top to bottom?

53. Objects Objects communicate meaning.

54. Objects

55. Keeping Context in Mind The context is very important to remember. Context includes: –Other images in the audience's view –Memories and Expectations –Biases and interests of the viewer.

60. Components of Visual Communication in Graphic Design = message + redundancy + decoration + noise

61. Components of Visual Communication in Graphic Design Message: what you want to say –The meaning, info, etc Redundancy: saying the same thing in more than one way –ex. Signaling “Stop” with an octagon shape and the color red

62. Components of Visual Communication in Graphic Design Message: what you want to say –The meaning, info, etc Redundancy: saying the same thing in more than one way –ex. Signaling “Stop” with an octagon shape and the color red

63. Components of Visual Communication in Graphic Design Decoration: draws the eye to the graphic –Must not get in the way of meaning Noise: anything that interferes with meaning

64. Components of Visual Communication in Graphic Design Decoration: draws the eye to the graphic –Must not get in the way of meaning Noise: anything that interferes with meaning –Decoration that FAILS becomes noise.

65. Inter-relationship Redundancy is necessary to overcome noise. Decoration that FAILS becomes noise. It often depends on the context: the knowledge, goals, and interest of the viewer.

66. Inter-relationship Redundancy is necessary to overcome noise. Decoration that FAILS becomes noise. It often depends on the context: the knowledge, goals, and interest of the viewer.

67. Inter-relationship Redundancy is necessary to overcome noise. Decoration that FAILS becomes noise. It often depends on the context: the knowledge, goals, and interest of the viewer.

68. Inter-relationship Redundancy is necessary to overcome noise. Decoration that FAILS becomes noise. It often depends on the context: the knowledge, goals, and interest of the viewer.

69. Inter-relationship Redundancy is necessary to overcome noise. Decoration that FAILS becomes noise. It often depends on the context: knowledge, goals, and interest of the viewer.

70. Components of Visual Communication in Graphic Design message + redundancy + decoration + noise

71. Your Goal message + redundancy + decoration