1. Milwaukee Regional Creative Industries Project A Joint Project of the Cultural Alliance of Greater Milwaukee and the Greater Milwaukee Committee From Cultural Amenities to Creative Industries: Repositioning the Value & Identity of Our Creative Assets Arts Alliance Illinois June, 2011 Christine Harris, Consulting Advisor, Creative Alliance Milwaukee

2. A Joint Project of the Cultural Alliance of Greater Milwaukee and the Greater Milwaukee Committee Cultural Alliance of Greater Milwaukee Cultural Asset Inventory 2008 for Greater Milwaukee Committee Findings Distinguished national assets Fragile infrastructure/Undercapitalized Public/private funding changes Recommendation “Creative Community” planning process

3. A Joint Project of the Cultural Alliance of Greater Milwaukee and the Greater Milwaukee Committee Creativity Works! Milwaukee Regional Creative Industries Project o Managed and funded by the Cultural Alliance of Greater Milwaukee o Strategic support from the Greater Milwaukee Committee (CEO business, nonprofit, civic policy makers) o November 2009 – Hired Mt. Auburn Associates team; with RTS, Inc., Creative Planning, Inc., and Decision Support Partners

4. A Joint Project of the Cultural Alliance of Greater Milwaukee and the Greater Milwaukee Committee World Growth Industry United Nations Conference on Trade & Development Creative Economy Report 2010: World trade of creative goods and services = $592 billion Annual growth rate = 14% “One of the most dynamic sectors of the world economy” this decade

5. A Joint Project of the Cultural Alliance of Greater Milwaukee and the Greater Milwaukee Committee Creativity Works! Project  Designed to link and leverage a regional ‘creative industries’ economic sector  Goal: to elevate the identity, value, contribution and potential of our creative industries  Executive Council and Regional Planning  January 2010 – January 2011

6. A Joint Project of the Cultural Alliance of Greater Milwaukee and the Greater Milwaukee Committee Definition of the Creative Industries Those organizations, individuals, and companies whose products and services originate in artistic, cultural, creative, and/or aesthetic content.  Nonprofit arts organizations  Individual creatives as sole proprietors  For-profit businesses  The support system

7. A Joint Project of the Cultural Alliance of Greater Milwaukee and the Greater Milwaukee Committee Components of Creativity Works! Define, inventory and map regional creative assets Determine industry and occupation segments, employment numbers, wage values, i.e. measure economic value Develop a web system to link and leverage the creative community Recommend strategic action plan to grow and sustain creative industries

8. A Joint Project of the Cultural Alliance of Greater Milwaukee and the Greater Milwaukee Committee Creative Enterprise Segments Creative SegmentDescription Design Communications: Printing, Graphic Design, Advertising Built Environment: Architectural Services, Interior Design, Landscape Design, Architectural Woodwork and Ornamental Work Products: Industrial Design Services, Fashion and Special Product Design Culture & Heritage Museums, Libraries, Historic Sites Media & Film Newspaper and Periodical Publishing, TV and Radio Broadcasting, Software Publishing, Motion Picture and Video Production and Distribution, Music Publishing, Sound Recording Studios, Bookstores Performing Arts Theater Companies, Musical Groups and Artists, Promoters and Agents, Dance Companies, Musical Instrument Manufacturing, Musical Instrument and Supply Stores Visual Arts & Crafts Visual and Crafts Artists, Art Dealers, Photography Studios, Fine Art Schools, Photographic and Art Supply Stores

9. A Joint Project of the Cultural Alliance of Greater Milwaukee and the Greater Milwaukee Committee Creative Occupations Creative OccupationDescription Designers Architect, Landscape Architect, Industrial Designer, Interior Designer, Fashion Designer, Graphic Designer, Floral Designer, Set and Exhibit Designer Artists Craft Artist, Fine Artist, Multimedia Artist, Producer, Director, Dancer, Choreographer, Writer, Musician, Composer, Animator Media Audio, Sound and Broadcast Technician, Camera Operator, Film and Video Editor, Media and Communication Worker, Photographer, Announcer, Agent, Sound Engineering Technician, News Analyst, Broadcast Technician, Technical Writer Cultural Archivist, Librarian, Library Technician, Curator, Conservators, Audio-visual Collection Specialist

10. A Joint Project of the Cultural Alliance of Greater Milwaukee and the Greater Milwaukee Committee Jobs in the Creative Industries TOTAL EMPLOYMENT = 66,707 Other Workers in Creative Enterprises (e.g. receptionist in architecture firm; accountant in orchestra) 33,319 Creative Workers in Creative Enterprises (e.g. graphic designer in ad agency; actor in theatre company) 15,827 Creative Workers in Other Enterprises (e.g. product designer in manufacturer, musician in church) 17,561

11. A Joint Project of the Cultural Alliance of Greater Milwaukee and the Greater Milwaukee Committee

12. Findings 1.Milwaukee region’s creative industries are a significant economic industry 2.Connecting and convening the creative industries is critical 3.A common voice and a strong support system are necessary for cluster development

13. A Joint Project of the Cultural Alliance of Greater Milwaukee and the Greater Milwaukee Committee Strategic Initiatives 1.Grow the creative industries into a signature regional driver 2.Expand region’s creative talent base 3.Strengthen the sustainability of the creative industries infrastructure 4.Establish industry segment councils (i.e. Design Tech Council)

14. A Joint Project of the Cultural Alliance of Greater Milwaukee and the Greater Milwaukee Committee Mission Shift Cultural Alliance of Greater Milwaukee To strengthen, advance and represent the nonprofit arts as an essential asset to growing a vibrant, dynamic region Creative Alliance Milwaukee To strengthen, advance and represent the creative industries as an essential asset to growing a vibrant, dynamic region

15. A Joint Project of the Cultural Alliance of Greater Milwaukee and the Greater Milwaukee Committee Why Transition?  Wider lens works well with broader community leadership  New thinking for nonprofit arts  Economic development: today priority on jobs and business growth is key  Investment not handout  Reframing the creative contribution with economic measurement tools  Fostering collaboration & partnership  Bridging to a new shared language

16. A Joint Project of the Cultural Alliance of Greater Milwaukee and the Greater Milwaukee Committee Current Program Focus Connect, convene, leverage!  Web connectivity system priority – resource directory, job bank, visibility www.CreativeAllianceMKE.org  Networking strategy – facilitated networking, county roundtables  Membership – business visibility, arts discounts, Alliance earned revenue  Advocacy focus broadened from philanthropy to investment  Space inventory and incubator

17. A Joint Project of the Cultural Alliance of Greater Milwaukee and the Greater Milwaukee Committee Response to Transition For profit creative businesses Love networking for business Want to find artists/designers Individual creatives Finding business opportunities Love networking and exposure Nonprofit arts Difficult transition; ‘sell out’? Opportunity for new relationships

18. A Joint Project of the Cultural Alliance of Greater Milwaukee and the Greater Milwaukee Committee Lessons Learned  Critical to have all stakeholders involved and having ownership of any planning/assessment process  Ongoing communication and program transparency is key to support  Key leader private briefings set stage  Needs to be inclusive but does not need to be consensus

19. A Joint Project of the Cultural Alliance of Greater Milwaukee and the Greater Milwaukee Committee Next Steps Strategic planning over summer Improving website Responding to the input from community Implement ‘creatives-in-residence’ Grant to ‘reframe’ conversation from arts education to creative education Reviewing how best to serve non-profit arts constituency within this new framework A Work in Progress!

20. A Joint Project of the Cultural Alliance of Greater Milwaukee and the Greater Milwaukee Committee Christine Harris, Consulting Advisor Creative Alliance Milwaukee www.CreativeAllianceMKE.org President, Christine Harris Connections christine@charrisconnect.com www.charrisconnect.com Information