1. High Performance Network Color Server and Printer
Phaser EX7750
High Performance Network Color Server and Printer
Phaser EX7750
Good morning/afternoon. My name is (NAME). I appreciate your taking time out of your busy schedule for this presentation. I’m sure you will find it time well spent, especially if you’re looking for ways to use the power of color in your business.
Today I’m going to introduce you to the NEW Phaser EX7750 with Fiery Network Color Server designed exclusively for the Phaser 7750 Color tabloid printer. The new Phaser EX7750 print engine provides the power, color precision, and advanced workflow controls needed to maximize both print quality and productivity for the Graphic Arts professional and anyone who demands consistent color and critical proofs.

2. Agenda Phaser EX7750 Overview Standard & Optional Configuration
Fiery Features and Options
EX7750 Positioning
EX7750 Marketing
Summary
Review the agenda topics.
Before we begin, do you have any questions that you would like me to address?

3. Phaser EX7750 Overview
A high performance server for driving mid-range color printers, the EX7750 is optimized for…
Utilizing high-speed network communication protocols
Processing and printing of graphics-intensive color pages
The Phaser EX7750 includes a high performance RIP designed for anyone requiring both speed and versatility.
This new controller from Electronics for Imaging (EFI) is specifically designed for the Xerox Phaser 7750.
If you are familiar with the Fiery controller for the DocuColor 3535, you will note many similarities in the feature set of the EX This standalone network color controller is intended to continue the Fiery, Phaser and DocuColor traditions of performance and image quality.

4. EX7750 Target market What’s so special about EX7750?
Fast performance, Fiery coherent workflow, scaleable for Graphic needs, imposition capability
Who will want to buy EX7750?
Color intensive offices, CRD, Graphics user, Quick & franchise print, DocuColor 57xx, DocuColor 12 with Fiery workflow
What applications is it used for?
Presentations & reports, brochures, proofing, personalized mailer/flyers, packaging design, catalogues, point of sale posters/signage, press kits, short run production

5. Market Segmentation- Color
Personal Small Workgroup Department Production
Prepress
Commercial Printer
All Color
Graphics
Digital Print Specialist
Design Agency
Ad Agency
Creative
Quick Printer
Frequent
Color
Marketing
Color- Centric
Sales
In-Plant Print Shop
Production
Line of Business
Small Copy Shops
Occasional Colur
Color- Enabled
Personal
General Office
Legal
Administration
Data Center No
Color
Monochrome
Low
Moderate
High
Monthly Volume
InfoTrends – CAP Ventures © June 2004

6. What is a Phaser EX7750 System
EFI RIP provides:
EFI workflow environment
EFI Command Workstation
Available FACI
EFI color tools (Color Wise, Spot-on, and Trapping)
Phaser 7750 Printer
Client
USB 2.0
Ethernet
EFI Workflow
EX7750
Fiery RIP
Phaser controller provides:
Conduit to print engine
Front panel control
Client has:
EFI Driver
Command Station

7. Market Requirements
The product will address customers who want to continue to use the EFI workflow but only need the printing function.
The product will be customer installable, no need for a rigger.
It will support 2 configurations, the 7750GX and 7750DXF.
It will not be upgradeable to a MFP.

8. Standard Configuration
Intel Celeron P4 2.0 GHz
Windows XPe Operating System
256 MB DDR SDRAM
60 GB HDD
Internal DVD-CDRW drive
Fiery System 5.5 software
Let’s start by talking about the hardware for the EX7750.
The EX7750 network color controller is packed with high performance capability. As you can see from the list of the standard hardware configuration, the EX7750 is more than ready to handle any challenging file.
Based on a Windows XPe OS, the 2 GHz Intel processor with upgradeable memory is a high performance platform. The system is driven by the new Fiery System 5.5 software. As always Fiery is on the leading edge of digital print. The EX7750 is no exception to that rule.
One of the great benefits of this system is the very rich standard feature set. As a standard offering for the EX7750, Impose 2.5 software gives you the ability to quickly and easily impose images to create booklets, brochures or flyers. This valuable tool is an optional accessory. The value of the Impose 2.5 is in the saving of time. Avoid the re-assembly of the file at the client workstation. Rearrange or add pages right at the EX There is no need to recompose and resubmit the job. This cuts down on your design time and reduces that every growing network traffic.

9. Fiery Features Fiery System 5.5 software includes:
Fiery ColorWise® Pro Tools
Free Form 2 - Variable data solution
Fiery Driver™ 2
Fiery WebTools™
Fiery NetWise™
EFI Command WorkStation™ 4.2
EFI Command WorkStation™ LE 1.0 (For Mac Users)
Let’s now touch on the heart of the system - the Fiery System 5.5 software.
The EX7750 network controller includes Fiery’s new System 5.5 software.
The standard, familiar Fiery tool set is still there as well as the Command WorkStation. A new development is the introduction of Command WorkStation 4 LE. For the first time, this allows Apple Mac clients to load and use the Command WorkStation software.
Note: This CWS LE is only available for Mac OS X users.

10. Fiery ColorWise Pro Tools
A powerful in-RIP color management system offering all the tools you need to keep quality up, costs down
Designed for standard & expert level users
When the Color Profiler is added to the Phaser EX7750 the ColorWise Pro Tools bar will appear when selected. Now you have the power of ColorWise Pro Tools. This becomes your primary method of color management.
The value to you is the ability to manage the colors of their files without having to revert back to the client and the source applications. This saves time by enabling you to adjust and enhance the image at the EX7750, not at the client.

11. ColorWise Features Profile Manager Color Editor Calibrator
PANTONE Matching
ColorWise functions take place primarily on the server; ColorWise ProTools allows access to these extended server functions.
Profile Manager, Color Editor, Calibration are standard modules of ColorWise ProTools.
Profile Manager allows users to download ICC profiles to the Color Server – source, simulation, or output.
Color Editor gives ability to customize and edit simulations, output profiles (e.g., SWOP, Toyo, DIC, etc.), and color curves.
Calibrator gives ability to optimize color output using standard mode (novice users) and expert mode.
The Color Server automatically recognizes PANTONE names in print jobs and selects the best engine CMYK match from PANTONE references for the Phaser EX7750 printer.

12. ColorWise Features (cont.)
Full simulation with output Grey Component Removal (GCR)
RGB Separation
Visual Color Cal
RGB Separation is a feature that lets the user convert RGB information to device-specific CMYK data, enabling the user to proof an unlimited range of options, using the power of Fiery instead of the desktop. Graphic artists who design for CD-ROM and the Internet, as well as for traditional offset, can save time and valuable disk space with the RGB Separation feature.
ColorCal’s ability to sample multiple areas of a color patch (up to 32 different areas per patch) provide the data to make the best adjustments for rock solid system calibration. One of the impressive benefits of ColorCal is its ability to calibrate to different media types. This ensures that your system is tuned to the type of media you will be using. This is a big benefit if you are proofing for a magazine or newspaper advertisement.

13. ColorWise Features (cont.)
Post-RIP calibration
Image Smoothing
Support for new calibration devices
Image Smoothing
Post-RIP Calibration:
Calibration is applied on the way to the print engine, not during the RIPping process.
Jobs can be RIPped and held for your approval and printing at a later date without the calibration becoming “stale”. The image is correct because the calibration is appied to the raw-RIPped file and not a stored, calibrated file.
Flexibility is built into the production process by keeping final calibration decisions to the last possible stage of the process.
Smooth Scaling:
You can automatically apply smoothing to low resolution web images. This allows you to get better images even when the source is not crisp as you would like it to be.
You can select settings to define thresholds at which the RIP will start smoothing images (example: below 90 dpi).
This can quickly improve the quality of low-resolution images and make your document look better.
Support for new calibration devices:
The EFI Densitomer ES-1000 is a hand held calibration device offers fast and affordable calibration readings with the click of a button.
The X-Rite DTP32HS Auto Scan Spectrophotometer offers both density and colorimetry functions. It can be used with color profiling software as well as calibration software. This allows for precision calibration ensuring consistent and accurate color output.

14. EX7750 VI Solutions Fiery FreeForm 2
Ideal for direct mail with versioning requirements
Produces customized and personalized color output adding extra impact to marketing materials
Allows for text only changes or sophisticated photos and graphics
Welcome [customer name] to your dream vacation!
Welcome [customer name] to your dream vacation!
Welcome [customer name] to your dream vacation!
Variable Information (VI), such as what you have seen in sweepstakes mailings, has been around for long time – VDP technology has improved but there are no simple, off-the-shelf solutions.
VI challenges include understanding the way to refine databases and understanding the strategy, not just the creativity involved.
Print expertise, database knowledge, marketing know-how and graphic design skills are key to successful VI – one-to-one marketing – campaigns.
Now users have the ability to try simple Variable Information printing or, if you need it, you can use some of the most sophisticated VI formats on the market today.
It has been proven that readers respond better to targeted personalized messages. The value and impact will decrease response time, and increase response rates, orders, customer retention and profits.
Fiery FreeForm 2 allows creation of multiple page masters for greater personalization. You can use PrintShop Mail – Fiery Version - to integrate design and database.
Most common database packages such as Excel and Access are also supported.

15. Fiery Driver 2
Fiery Driver 2 is a user-friendly interface designed to simplify printing by providing:
User customizable shortcuts to common printer settings
Job Monitoring feature
Printer Status feedback*
Mixed media support*
Booklet making support*
Pop-Up Menu Information
Automatic driver updates
Drag & drop watermark editing
If you are familiar with Fiery printing then you know how easy it is to use. No long hours of training and referring to the user manual. The Fiery Driver contributes to this ease.
You can customize some shortcuts to settings that you use most often.
You can monitor the status of any job right at your client workstation.
The driver lets you pick different types of media to create covers, transparencies, labels in a simple and straightforward way.
*Availability is OEM printer dependent

16. WebTools Utilities for remote workflow management
Capabilities similar to Command WorkStation
Provides accessibility to job control options
Support for a wide variety of platforms
Easy network access
What is Fiery WebTools?
Fiery WebTools are a collection of software utilities resident on the Color Server that can be accessed through an Intranet/Internet browser. Just load in the EX7750’s IP address and you are ready to launch WebTools.
The Fiery WebTools reside on the Fiery Server and are loaded into the working memory of a client workstation for use through any Internet browser that supports frames and Java, such as Netscape’s Navigator or Microsoft’s Internet Explorer. That’s right! No need to load any software on your clients to use WebTools. I’m sure the IT department will be happy about that!
Fiery WebTools remote workflow management utility is a great way for you to access your print jobs from any connected network.
These utilities allow you to print to or manage any Fiery when you’re connected on a company’s Intranet or the Internet.
<Pick two or three items that would be of interest to you customer.>
Remote workflow management over the company Intranet or Internet
Many of the same capabilities of the Command WorkStation, via a Java-enabled Web browser
Provides accessibility to all job control options such as WebTools, etc.
Support for a wide variety of platforms - Mac and PC
Easy network-wide upgrade of users with new system software releases

17. Archive, FreeForm and Job Log tabs
Command WorkStation 4.2
Active Jobs Window:
View &
manage live
print jobs
Activity Window:
View
spooling, processing, printing
Print Jobs Window:
completed
Archive, FreeForm and Job Log tabs
Command WorkStation sets the standard for conveniently supervising and manipulating digital print jobs. CWS lets the user manage incoming jobs for release later or for processing as they come in.
Users can store frequently printed documents right on the server to make reprints a breeze, and change job parameters with the click of a button.
As you can see all of the elements that you care about the most are right in front of the operator.
Active Jobs Window: View and manage live print jobs
Print Jobs Window: View completed print jobs as well as click on tabs to view other windows such as Archive, FreeForm, Job Log
Activity Window: View spooling, processing, and printing and devices activities whether that is occurring on all of the Fiery servers or on a selected Fiery server.
Command WorkStation 4.1 Features
Customizable interface
Simplified server connection
Connect to more than 5 Fiery network color controllers
Enhanced preview tools
Build/merge jobs in any direction using the optional Impose 2.5 software
Advanced search/find functions
Features
Customizable interface
Simplified server connection
Connect to 5 + servers
Enhanced preview tools
Build/merge jobs in any direction
Advanced search/find functions

18. Command WorkStation 4.2 Interesting Features Mixed Media Support
FreeForm Master Preview
Booklet Maker Option
Mixed Media Support
Key Benefits - The Mixed Media feature gives the user the ability to:
Select different media types within a job; these are applied to an individual page or range of pages.
Define chapter starts and finishing options for each.
Automate additional steps in their workflow.
Mixed Media, subset finishing and pulling covers or chapter separators enables the user of digital print engines to take advantage of the fully automated process of digitally printing finished documents with minimal operator intervention. Save time and effort and eliminate the need for had collation.
FreeForm Master Preview
BIDI enables the Fiery driver to receive / retrieve stored FreeForm masters already resident in the Fiery server. Once queried, the stored FreeForm masters can be retrieved and used as often as needed with multiple sets of variable data. The FreeForm masters stored in the Fiery can also be individually previewed (low res. preview). Because the FreeForm master job is pre-RIPped and stored on the Fiery, the only ripping time required for variable data print jobs is the time needed to rip the variable element data.
Individual low resolution previews make it easy to avoid merging variable information with incorrect masters
Key Benefits - Previewing FreeForm masters ensures the correct selection of masters and therefore avoids merging variable information with incorrect masters and wasting printing time and resources
Booklet Maker Option
This feature allows the user to print multiple pages of a print job in a booklet style without the need for more advanced imposition programs. The available options are:
¨       Automatic duplexing of print job
¨       Automatic 2-up imposition
¨       Fixed image size
¨       Supports any output page size supported except custom paper size
Key Benefits - The booklet-making feature enables a finished document with less need for operator intervention.

19. Command WorkStation LE 1.0
Centralized print job management for Apple OS X Macintosh environments
Manipulate and manage jobs and job settings
Thumbnail and full screen preview
Display, save, print, or delete the job log
Download jobs directly to the Color Server
The Fiery Command WorkStation LE (CWS LE) for the first time gives Apple Macintosh users access to the Fiery’s job management features. The Fiery Command WorkStation LE is an application downloaded and installed from Fiery WebTools or from the User CD.
This now give Mac users much of the same power as what has been available on the PC version of Command WorkStation.

20. Command Workstation Features
Spot-On
Spot-On
HKS + Toyo + DIC spot colors support
Auto trapping
TIFF/IT support: Tagged Image File Format/ Image Technology, a Graphic Arts pre-press interchange format. Allows users to accurately proof pre-RIPped print jobs. A key feature for many publication printing environments who receive TIFF/IT files from Ad Agencies, as well as for commercial printers who may use a specialized RIP to render in high resolution.
Spot On: Allows accurate matching for logo colors and other spot colors in an automatic, application independent workflow.
HKS + Toyo + DIC spot colors support: Better conversion / mapping of colors for popular color systems done directly in the server without the need to make adjustments in the source files.

21. Optional Accessories Fiery Advanced Controller Interface (FACI)
Server Stand
Fiery Impose 2.5™ Software
EFI Color Profiler ES1000
Calibration Device Support
X-Rite DPT32HS
Xerox and EFI are teaming up together to produce a product that is designed to protect your investment. The EX7750 is a scalable system. It can grow with you depending on your current and future needs.
The Fiery Advanced Controller Interface (FACI) Kit can offer you advanced ways of managing your system and managing the file queue.
Precise calibration can be achieved with additional calibration devices from EFI (ES 1000) or X-Rite (DTP-32HS). Either way you can get the accurate color that you demand.
Also the EFI Profiler with Monitor Profiler Kit gives you the hardware and software to create custom profiles for different target print engines. Say you wanted to match an offset press and needed to be as close as possible to the press colors. The EFI Profiler will allow you to provide the best match to that different print engine. Think about how important that can be when you are proofing a job for one of your biggest clients. The EFI Profiler tool takes away the guessing on what the final print will look like. Proof to production confidence is the value of the EFI Profiler tool.
Variable Information printing has never been more effective with EFI’s implementation of FreeForm 2. This is standard on either model of the base EX7750 system.
To add a professional finishing touch, the EX7750 can be placed on the optional server stand. The stand is design to take up a small footprint and to provide some mobility to the system.

22. EFI Impose v 2.5 (optional)
Edit & assemble entire document before RIPping
Supports Adobe’s PDF workflow by allowing previewing and editing at the postscript level
Features:
Late editing
Enhanced templates
Gang Up Unique Collate
Support for mixed page sizes
Impose 2.5 is an optional feature of the Phaser EX This powerful imposition tool allows your to perform many adjustments to the document without having to revert back to the original application as this functionality resides on the color server.
Standard features for Impose 2.5:
Impose offers PDF content editing and pre-flighting. Re-number pages, create annotation, move, scale rotate or import objects, as well as change colors without native files. Edits can be performed by item selection, by page, or throughout the document. Pre-flighting allows you to identify potential problems in the print jobs.
Imposition Templates - Imposition is achieved either through pre-defined imposition templates or by creating custom templates that match any print-on-demand requirement. Templates can be saved for reuse, saving time and providing consistent results. Additionally, the Command Workstation interface offers full imposition settings and previews.
Gang Up Unique Collate - This feature allows for grouping individual art or images on one sheet to maximize paper usage and reduce production cost. The single sheet can then be trimmed to the actual page size.
As you can see this can save you the effort from re-authoring the file. Impose saves you time in authoring so you can concentration on the printing and finishing.

23. EFI Color Profiler ES-1000 Option
A turnkey application that enables the creation of ICC profiles for the Phaser EX 7750
Client-based kit that includes the EFI Spectrometer – a fast, hand held, color measurement device
Can be used as a densitometer to measure the day-to-day fluctuations of printer inks and toners
The EFI Color Profiler Kit Option
The EFI Color Profiler Kit includes profile creation software and an EFI Spectrometer ES-1000 – a fast, handheld color measurement device. The EFI Color Profiler software enables the creation of ICC profiles. The EFI Color Profiler guarantees the best color output by matching color profiles across all output devices.
The EFI Color Profiler Kit supports the standard ICC profiling creation workflow.
ES-1000

24. Options and Accessories
Common Options (w/ EX3535) Xerox Part Number
FACI KIT (15" Flat-Panel LCD Monitor,
Keyboard,Mouse and documentation) 098N01272
Workstation Stand with Casters (furniture) 098N01673
ES-1000 Spectrophotometer/Color Profiler 301N11000
X-Rite DTP32HS Densitometer Kit 098N01739
Unique Options for the EX7750
EFI Impose v2.5 Imposition Software 097N01455
FACI Enablement Kit (SW USB dongle) 097N01453

25. Product Positioning EX 3535 Graphic Arts and High
Volume Printing Plus Finishing
Workgroup Size
6 - 10
1 -5
Over 30
Phaser 7750
Office Arts / Graphic Arts
Phaser EX7750
Graphic Arts
<10
51-100
Organizational Size
Over 100

26. Price Positioning Proposed Pricing Positioning 30000 18 $27,000 16
25000 14
20000 12
$17,899 10
Price and AMPV
15000
Cost per page
13000 8
10000
9000 6
$7,899
5000 4
5000 2
7750
EX7750
DC3535
Product
AMPV
Price
CPP

27. Print resolution and speed
Print mode / Controller (DPI / LPI)
Letter/A4 Simplex
Letter/A4 Duplex
Tabloid/A3 Simplex
Tabloid/A3 Duplex
Standard mode
600 x 600 x 4 Bit
35 / 35 PMM
28 / 28 PPM
17 / 17 PMM
13 / 13 PPM
Enhanced gloss mode
1200 X 1200 DPI
190 LPI
22 / 22 PPM
18 / 18 PPM
11 / 11 PPM
8 / 8 PPM
NEW

28. Competition
Ricoh- Currently has the 3850C with integrated Fiery Print Controller. New CL7100 printer expected in Q1 of 2005.
Canon 3200P is a 32 / 32 PPM with EFI Rip and has similar price / performance competitive
HP- The EX7750 will compete directly against the future HP 9500/EFI Best configuration. (Q2/Q3 2005)
OKI- It will also compete against the OKI next generation printer (9600) that will also offer an EFI embedded controller. anticipated (Q2? 2005)

29. Phaser EX7750 Summary Fast, dependable output
Professional, award winning color quality
Additional optional tools with Impose 2.5 and EFI Color ES-1000 Profiler Kit
Consistent EFI interface look and feel with other Xerox systems