1. August 11, 2009 Second Quarter 2009 Earnings Review

2. Highlights  Second quarter 2009 net sales of $49.4 million.  An increasing number of important customer and OEM Partner design wins, strengthening the Company’s view that as the economic situation improves X-Rite’s sales results show good potential.  Benjamin Moore adopts iVue Matchrite System as their next generation store solution.  An important trend is beginning for the use of ColorMunki Design in both graphic arts and industrial market segments in the “creative” phase of the product realization process. Example partners and customers include: Corel, Bunkspeed, Columbia Sportswear and Kohls.  Company profit improvement program contributed to Q2 operating income of $2.5 million and EBITDA margin of 24.8% of net sales. 2

3. Highlights cont. 3  Cash flow from operations continues to be healthy resulting from the Company’s EBITDA performance and continued progress managing working capital.  Strengthened the balance sheet as Q2 ending debt was $236.7, a reduction of $13.4 in the quarter and $34.2 million year to date.  Successfully closed the Company’s Viptronics operations in Brixen Italy on schedule. Expect to close on the sale of the campus by end of Q3 for approximately $2.4 million.

4. Financial Summary 4 Second QuarterJune Year-to-Date 20092008 2009 B/(W) 200820092008 2009 B/(W) 2008 Net Sales $49.4$73.5(32.8)% $96.0$139.4(31.1)% Operating Income $2.5$0.4 525.0 % $0.7$(1.5)146.7% Net Income/ (Loss) (7.6)(20.9)63.6 % (16.3)(37.7)56.8 % EBITDA * 12.317.4(29.3)% 21.330.7(30.6)% EBITDA as % of Revenue 24.8%23.7%1.1 pctpts 22.2%22.1%0.1 pct pts Dollars in millions * As defined by X-Rite's lender agreements. Refer to financial exhibits in press release for full reconciliation.

5. Second Quarter2009 B/(W) 2008 20092008AmountPercent Imaging and Media $19.0$32.2$(13.2) (41.0)% Industrial 10.9 14.5 (3.6)(24.8) Retail 4.25.9 (1.7)(28.8) Color Support Services 5.7 7.7 (2.0)(26.0) Other 1.5 1.6 (0.1) (6.3) Total Color Measurement 41.3 61.9(20.6) (33.3) Color Standards (Pantone) 8.1 11.6 (3.5)(30.2) Total $49.4$73.5$(24.1) (32.8)% Net Sales by Product Segment – Second Quarter 5 Dollars in millions

6. Year-to-Date2009 B/(W) 2008 20092008AmountPercent Imaging and Media $37.6$60.2$(22.6) (37.5)% Industrial 19.1 27.7 (8.6)(31.0) Retail 8.1 10.0 (1.9)(19.0) Color Support Services 11.815.0 (3.2)(21.3) Other 2.93.0 (0.1)(3.3) Total Color Measurement 79.5115.9(36.4) (31.4) Color Standards (Pantone) 16.5 23.5 (7.0)(29.8) Total $96.0$139.4$(43.4) (31.1)% Net Sales by Product Segment - Year-to-Date 6 Dollars in millions

7. Second Quarter2009 B/(W)2008 20092008AmountPercent Americas $20.3$27.7$(7.4) (26.7)% EMEA 18.4 31.3 (12.9)(41.2) Asia Pacific 10.7 14.5 (3.8)(26.2) Grand Total $49.4$73.5$(24.1) (32.8)% Net Sales by Region - Second Quarter 7 Dollars shown in millions

8. Year-to-Date2009 B/(W)2008 20092008AmountPercent Americas $40.2$51.7$(11.5) (22.2)% EMEA 36.7 61.6 (24.9)(40.4) Asia Pacific 19.1 26.1 (7.0)(26.8) Grand Total $96.0$139.4$(43.4) (31.1)% Net Sales by Region - Year-to-Date 8 Dollars in millions

9. Second Quarter Gross Margins 2009 GAAP Gross Margin60.1% 2008 GAAP Gross Margin52.3% Add back: Inventory Valuation Adjustment 5.3 Restructuring 0.1 2008 Adjusted Gross Margin*57.7% 2009 Adjusted Gross Margin B/(W) 2008 2.4 pct pts 9 Gross Margin * Adjusted gross margin excludes non-recurring charges

10. 2009 Operating Expenses Compared with 2008* 10 Second QuarterJune Year-to-Date 20092008 2009 B/(W) 200820092008 2009 B/(W) 2008 Sales and Marketing$13.1$17.4$4.3$26.7$35.0$8.3 Research and Development5.77.72.011.616.44.8 General and Administrative7.08.31.314.318.13.8 Total$25.8$33.4$7.6$52.6$69.5$16.9 * excludes restructuring Dollars in millions

11. Year-to-Date 2009 Cash Flow Summary Amount Dollars in millions Year End 2008 Cash$50.8 Cash Flow provided by Operating Activities 16.5 Cash Flow provided by Investing Activities 2.6 Cash Flow used for Financing Activities (35.8) Exchange Rate Effect on Cash (0.3) Second Quarter 2009 Cash $33.8 Accounts Receivable $9.1 Accounts Payable (4.9) Inventories 3.6 Sale of Grandville Facility $7.2 Capital Expenditures (2.4) Debt Pay down $34.2 Interest Rate Cap 1.6 11 Major Contributing Factors

12. 2009 Debt Reduction Total Debt at Year End 2008$270.9  Paid off Mortgage on former headquarters 5.2  Revolver payments 13.5  Principal payments 2.1 Total Q1 Reductions 20.8 Total Debt as of First Quarter 2009 $250.1  Revolver payments ($0 outstanding) 13.0  Principal payments 0.4 Total Q2 Reductions 13.4 Total Debt at Second Quarter 2009 $236.7 Net Debt at Year End 2008 $ 220.1 Net Debt at Second Quarter 2009 202.9 Improvement $ 17.2 Annualized Interest Cost Savings $ 2.6 Amount 12 Dollars in millions $34.2

13. Selected Working Capital Performance Second Quarter 2009 Fourth Quarter 2008 Accounts Receivables$27.2$36.8 Days Sales Outstanding (DSO) 5156 Inventories$35.2$38.7* Inventory Turns 2.21.9 Accounts Payable$6.6$11.6 Days Payable Outstanding (DPO) 3843 13 Dollars in millions * Excludes demonstration inventory

14. 14 Summary Although the Company does not believe it is losing market share, its sales performance is the number one issue. The X-Rite team is addressing it and encouraged by recent customer discussions and design wins earned this quarter The profit improvement plan is working The Company remains committed to keeping our business financially safe in the short term, while being poised for an economic turnaround

15. Safe Harbor This presentation contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those projected in the forward-looking statements, due to a variety of factors, some of which maybe beyond the control of the Company. Factors that could cause such differences include the Company’s ability to sustain increased sales, improve operations and realize cost savings, competitive and general economic conditions, ability to access into new markets, acceptance of the Company’s products and other risks described in the Company’s filings with the US Securities & Exchange Commission. The Company undertakes no obligation to publicly update or revise any forward looking statements whether as a result of new information, future events or for any other reason. 15

16. Non-GAAP Financial Measures In addition to the results reported in accordance with generally accepted accounting principles (GAAP), X-Rite may provide certain information, including adjusted EBITDA, adjusted gross margin and net debt, which are considered non-GAAP financial measures. Management believes that these non-GAAP financial measures are useful to both management and its investors in their analysis of the company's underlying business and operating performance. Management also uses this information for operational planning and decision-making purposes. Adjusted EBITDA is a non-GAAP financial measure used for covenant compliance testing under our credit agreements. Non-GAAP financial measures should not be considered a substitute for any GAAP measure. Additionally, non-GAAP financial measures as presented by X-Rite may not be comparable to similarly titled measures reported by other companies. A reconciliation of these items can be found in the financial attachments to the press release or within this document. 16