1. Marketing with Little Budget & Little Time Laura Swanson Manager, Manzanita Farmers Market

2. Different Types of Marketing for Various Geographic Areas

3. Magic of Marketing or The Mystery of Marketing, Or Making Marketing Look Easy

4. Brief History of Marketing – The Good Ol’ Days…

5. Top Marketing Dilemmas/Questions

6. Marketing Your Market – to Vendors & to Shoppers Two different Approaches

7. Challenges of Getting Right Mix of Vendors to Your Market Manzanita’s Unique Situation – Friday evening market

8. Referrals from Current Vendors Call, email, visit – work to get those coveted vendors Surveys/Visitor Counts/Revenue numbers

9. Tillamook County Farmers Market Network Working together: Manzanita, Tillamook, Neskowin, Pacific City Strength in numbers; joint advertising New “passport” program

10. Incredible food/ag programs in Tillamook & Clatsop Counties Food Roots & North Coast Food Web, North Coast Food Guide Partners, Collaborations

11. Marketing to Shoppers – Branding/Image SWOT- Strengths, Weaknesses, Opportunities, Threats KISS- Keep It Simple, (stupid!)

12. Demographics/Psychographics – Different Tactics for Different Age Groups Four Words That are Shifting Communications & Fundraising: – Community – Duty – Entrepreneurial – Identity

13. GAME: Match the World that Describes Generations Matures – 68 & older Boomers – 49-67 Generation X – 33-48 Millennials/Generation Y – 32 & younger

14. Easiest Marketing Target – Current Shoppers Task – Getting Them to Come More Often, Visit Other Markets

15. OFMA: Map/Listings! Resources.. – Farmers Market Networks

16. Growing/Attracting NEW Shoppers Identify Who They Are

17. PUBLIC RELATIONS #1 – No cost/Low cost marketing BONUS – Farmers Markets are Newsworthy… Everything About Local Food – Top Trending Issue LOCAL MEDIA SPONSERS – Signage, mentions at market etc. = Free Public Service Announcements spots on radio stations; ad spaces in newspapers.. Listings in ALL/ANY Farmers Market directories (most/many are free)

18. SOCIAL MEDIA Facebook, Twitter, Instagram, Pinterest, YouTube, Snapchat, Vines, Blogs, Others? Look back at Demographics – Who Do You Want/Need to Reach?

19. #1 – Facebook Wider group – people in their 20’s to 70+

20. #2 – Instagram (Hashtags #) Younger demographic; visuals/photos!

21. #3 – Twitter

22. #4 –YouTube

23. #5 – The Others: Pinterest, Snapchat, Vines, Tumblr…

24. Time Sucking … Look for Posting Short cuts – Time savings: – Facebook, schedule postings; post on several/all at the same time. Whole Session on Social Media usage, ideas, concepts. Bottom line – Make it PART of Marketing

25. Websites … Blogs

26. E-mail Newsletter – Constant Contact Weekly “What’s Fresh at the Market” Coordinate w/ Vendors – communicate about “specials” – Copy/Paste into Website Blog; Facebook page, etc.

27. After Technology Overload… Yoga Deep Breathing Beach time

28. By the way: Don’t Forget About… Traditional Advertising – Newspapers – Radio – Flyers/Posters

29. Guerilla Marketing Techniques – 100s of Ideas.. Graphic Arts Students to design Market Flyer/poster (or a local artist Kids Booth Activities – staffed by older kids Demonstrations/Unique Displays Rotating Booths … change it up; different vendors, bring different shoppers Partnerships/collaborations/sponsorships – off season event involvement Turning “negatives” into Positives – Example: No Dogs in the Market @ Manzanita

30. Ways to Evaluate Your Marketing – ASK! Surveys – Vendors, Shoppers, Community Survey Monkey; online & at Market Dot Surveys OFMA Resources; OSU Resources

31. Information Overload? Identify staff, volunteer, board members w/ a knack for marketing Divide & Conquer – You don’t have to do it all… But, you do have to “Just Do It”… and Keep Doing it… & do it over and over again.

32. Questions?