1. Download a free MPEG-4 Player at www.mpeg-4player.com Digital Hollywood Broadband March 5, 2001 – San Jose, California Robert Bleidt Director, Product Management and Business Strategy MP4Net Business Philips Digital Networks

2. Download a free MPEG-4 Player at www.mpeg-4player.com Ten Minutes to Enlightenment What is MPEG-4?What is MPEG-4? Why Use MPEG-4 - Dispelling some MPEG-4 MythsWhy Use MPEG-4 - Dispelling some MPEG-4 Myths Using MPEG-4 for ITVUsing MPEG-4 for ITV Two Standards for ITV: MPEG-4 and MHPTwo Standards for ITV: MPEG-4 and MHP

3. Download a free MPEG-4 Player at www.mpeg-4player.com What is MPEG-4? Approved ISO International Standard for Interactive MultimediaApproved ISO International Standard for Interactive Multimedia –Video –Audio High QualityHigh Quality Low-BitrateLow-Bitrate SpeechSpeech –Graphics (BIFS) 2D Vector and Bitmap2D Vector and Bitmap 3D Vector and Bitmap3D Vector and Bitmap –Scripting Language and Hyperlinks –Standard Interface to Digital Rights Management 4 MPEG VIDEO AUDIO GRAPHICS LINKS

4. Download a free MPEG-4 Player at www.mpeg-4player.com Why MPEG-4? ISO Standard allows interoperability between vendors and across platformsISO Standard allows interoperability between vendors and across platforms –Technology selection made by content distributor instead of streaming technology supplier –Content encoded on one manufacturer’s encoder can be played on another’s decoder –Encoded content can be played back on PC, STB, and future mobile devices –Involvement of hundreds of companies assures longevity

5. Download a free MPEG-4 Player at www.mpeg-4player.com “MPEG-4: key enabler or science fiction?” EE Times, February 19, 2001 MPEG-4 Myths

6. Download a free MPEG-4 Player at www.mpeg-4player.com “MPEG-4 is not a standard yet” MPEG-4 Myth #1 Philips Encoder Sun Server Philips Player Philips STB ISO has issued version 1 of MPEG-4 as an International Standard. Compliant implementations are available from several suppliers, including Philips

7. Download a free MPEG-4 Player at www.mpeg-4player.com MPEG-4 standard is “not focused on anything” MPEG-4 Myth #2 ISMA to specify a subset of MPEG-4 for practical delivery over IP networks ISMA is the Internet Streaming Media Alliance founded by Apple, Cisco, Kasenna, Philips, and Sun Microsystems to accelerate the market adoption of open standards for streaming rich media over Internet Protocols. Over seventy companies attended the first ISMA meeting at Philips last month.

8. Download a free MPEG-4 Player at www.mpeg-4player.com Object Based Coding: “science fiction” and “nothing more than a gadget” MPEG-4 Myth #3 Some truth to this myth – General Object Segmentation (transmitting an arbitrary scene as separate objects) is still in the future. But let’s look at two practical applications…

9. Download a free MPEG-4 Player at www.mpeg-4player.com + Studio/ Post-production MPEG-4 Object Coding + MPEG-4 StudioHome MPEG-4 Decoder Graphic Overlay (Stock Ticker) TC 29.41 .03 PHG 25.17 .76 SNE 58.68 .02 MSFT 69.18  Main Program (Newscast) OTS Graphic (Story Intro) Station Bug (Sponsor) Ordinary TV TC 29.41 .03 PHG 25.17 .76 SNE 58.68 .02 MSFT 69.18  Composited Image TC 29.41 .03 PHG 25.17 .76 SNE 58.68 .02 MSFT 69.18  Composited Image

10. Download a free MPEG-4 Player at www.mpeg-4player.com Buy the Ball ! MPEG-4: Pay-per-View Application YOU BOUGHT THE BALL!!!

11. Download a free MPEG-4 Player at www.mpeg-4player.com EPG Concepts MPEG-4 offers the opportunity to combine multiple streams of video and graphics together in a single transport stream.MPEG-4 offers the opportunity to combine multiple streams of video and graphics together in a single transport stream. Philips Research and MP4Net have developed a hypothetical EPG application to show the power of MPEG-4.Philips Research and MP4Net have developed a hypothetical EPG application to show the power of MPEG-4. In addition to 2-D graphics and text, program previews are sent as low-bitrate MPEG-4 video and audio streamsIn addition to 2-D graphics and text, program previews are sent as low-bitrate MPEG-4 video and audio streams These previews are dynamically selected for display based on user’s selectionsThese previews are dynamically selected for display based on user’s selections Demonstration is a prototype/mock-up only and is not intended as a productDemonstration is a prototype/mock-up only and is not intended as a product

12. Download a free MPEG-4 Player at www.mpeg-4player.com Enhanced Broadcast Services – EPG Demo

13. Download a free MPEG-4 Player at www.mpeg-4player.com ITV Standards: DVB-MHP and MPEG-4 ITV Standards: DVB-MHP and MPEG-4 DVB-MHP - Multimedia Home PlatformDVB-MHP - Multimedia Home Platform Standardize interface for interactive content across different digital TV platformsStandardize interface for interactive content across different digital TV platforms Outgrowth of DVB digital broadcast standardOutgrowth of DVB digital broadcast standard Complete standard from hardware and network level to applicationComplete standard from hardware and network level to application Includes Java for authoring applicationsIncludes Java for authoring applications MPEG-4MPEG-4 Standardize streaming of interactive multimedia content across multiple platforms – PC, STB, MobileStandardize streaming of interactive multimedia content across multiple platforms – PC, STB, Mobile Focused on IP deliveryFocused on IP delivery Limited to codec layerLimited to codec layer Includes JavaScript–like basic scripting language and MPEG- J, a Java Virtual MachineIncludes JavaScript–like basic scripting language and MPEG- J, a Java Virtual Machine Philips studying incorporation of MPEG-4 into MHPPhilips studying incorporation of MPEG-4 into MHP

14. Download a free MPEG-4 Player at www.mpeg-4player.com Pari s Who is “MP4Net”? New business unit formed in 2000 to commercialize Philips MPEG-4 and related technologies.New business unit formed in 2000 to commercialize Philips MPEG-4 and related technologies. Currently 140 people, 200 by end of 2001.Currently 140 people, 200 by end of 2001. Locations:Locations: –Sunnyvale, CA (Management, Marketing, Manufacturing, Support) –Paris, FR (Video & Systems Engineering) –Eindhoven, NL (Audio Engineering) Sunnyval e Eindhove n

15. Download a free MPEG-4 Player at www.mpeg-4player.com For more information on MPEG-4, visit our website at www.mpeg- 4player.com