1. 2004 Meetings Market Report August 2004 The Meetings Market Authority for 30 years!

2. 2004 Meetings Market Report Meetings & Conventions magazine, sponsor of the Meetings Market Report since 1974, provides the meetings industry with the only source of vital information on the characteristics of corporate, incentive and association meeting planners. M&C: The Authoritative Source for Meetings Industry Research and Data

3. 2004 Meetings Market Report Methodology u Online survey April 5 - May 26, 2004 u Random sample of corporate and association subscribers to M&C u Incentive: Drawing for one of ten $100 American Express gift certificates u 731 completed surveys RWA Research programmed the survey instrument, hosted the website and tabulated the results. Source: 2004 Meetings Market Report Conducted for Meetings & Conventions Magazine

4. The Market Overview

5. 2004 Meetings Market Report Summary of Findings The results from this year’s survey point to a clear increase in meetings and attendance from two years ago. In the aftermath of September 11 th and the economic slump, attracting visitors to a location for meetings has become even more important. Meetings, conventions and incentive travel brings obvious benefits to destinations, hotels, local attractions, airlines and other suppliers. Further, if business travelers have a satisfying experience, they will return for future meetings or encourage their own company to make the same or similar selections. An added bonus is that an enjoyable meeting or convention may entice attendees to come back for pleasure trips on their own.

6. 2004 Meetings Market Report Total Expenditures $40.4 $37.4 $41.8 $40.2 Year $40.8 Expenditures in Billions $44.7

7. 2004 Meetings Market Report Total Number of Meetings Planned 1058.8 1019.6983.6 984.7 1021.5 Year 1033.6 Meetings in Thousands

8. 2004 Meetings Market Report Total Number of Attendees 84.6 84.5 77.4 79.5 78.9 Year 79.9 Meetings in Millions

9. The Corporate Meetings Market Including Incentive Travel

10. 2004 Meetings Market Report Distribution of Expenditures  Total Expenditures = $14.9 Billion  Corporate planners spent $7.9 billion on hotels and food/beverage All Other 16% Air Transportation Hotels & F/B 56% 28%

11. 2004 Meetings Market Report Select Facility Select Location Plan Entertainment Set Budget Arrange Air Travel Plan Agenda Meeting Planning Responsibilities

12. 2004 Meetings Market Report Corporate Meeting Types

13. 2004 Meetings Market Report An Average of 3 Cities on Corporate Planners’ Selection Lists 1 City 2 Cities 3 Cities 4 Cities 5 Cities 6 or More Cities

14. 2004 Meetings Market Report Factors Considered Very Important in the Selection of a Destination

15. 2004 Meetings Market Report Factors Considered Very Important in the Selection of a Destination

16. 2004 Meetings Market Report Types of Facilities Used for Corporate Meetings Downtown Hotels Suburban Hotels Resort Hotels Convention Centers Airport Hotels Golf Resorts Suite Hotels Gaming Facilities Residential Conference Ctrs Non-Residential Conference Ctrs Cruise Ships

17. 2004 Meetings Market Report Factors Considered Very Important in Selection of a Facility/Hotel

18. 2004 Meetings Market Report Factors Considered Very Important in Selection of a Facility/Hotel

19. 2004 Meetings Market Report An Average of 6 Hotels on Corporate Planners’ Selection List 1 Hotel 2 Hotels 3 Hotels 4 Hotels 5 Hotels 6 - 10 Hotels 11 or More Hotels

20. The Association Meetings Market Conventions & Other Association Meetings

21. 2004 Meetings Market Report Distribution of Expenditures for Association Meetings All Other 11% Air Transportation Hotels & F/B  Total Expenditures = $1.7 Billion ( Does not include delegate/attendee expenditures.)  Association planners spent roughly $1 billion on hotels, food/beverage 61% 28% $1.0 billion $2 million $5 million

22. 2004 Meetings Market Report Meeting Planning Responsibilities Select Facility Select Location Plan Entertainment Set Budget Plan Trade Shows/ Exhibits Plan Agenda

23. 2004 Meetings Market Report An Average of 3 Cities on Association Planners’ Selection Lists 1 City 2 Cities 3 Cities 4 - 5 Cities 6 or More Cities 40% 18% 22% 11% 10%

24. 2004 Meetings Market Report Factors Considered Very Important in the Selection of a Destination

25. 2004 Meetings Market Report Factors Considered Very Important in the Selection of a Destination

26. 2004 Meetings Market Report Types of Facilities Used for Association Meetings Downtown Hotels Suburban Hotels Resort Hotels Airport Hotels Golf Resorts Suite Hotels Residential Conference Centers Non-Residential Conference Centers Gaming Facilities Cruise Ships

27. 2004 Meetings Market Report An Average of 6 Hotels on Association Planners’ Selection List 1 Hotel 2 Hotels 3 Hotels 4 Hotels 5 Hotels 6 - 10 Hotels 11 or More Hotels

28. 2004 Meetings Market Report Factors Considered Very Important in Selection of a Facility/Hotel

29. 2004 Meetings Market Report Factors Considered Very Important in Selection of a Facility/Hotel

30. 2004 Meetings Market Report Major Conventions

31. 2004 Meetings Market Report When Major Conventions are Held

32. 2004 Meetings Market Report Type of Facility Used for Last Major Convention Hotel Convention Center Resort Other

33. 2004 Meetings Market Report Other Association Meetings

34. 2004 Meetings Market Report Types of Other Association Meetings

35. Impact of Legal & Security Issues On Corporate & Association Meetings

36. 2004 Meetings Market Report Corporate Planners Association Planners Whether Contracts are Reviewed by a Lawyer

37. 2004 Meetings Market Report Corporate Planners Association Planners Whether Standard Contract has an Attrition Clause

38. 2004 Meetings Market Report Change Meeting Dates Cancel Meetings Change Meeting Location How Government Issued Security Alerts Impact Meetings 14% 9% 16% 11% 13% 9%

39. 2004 Meetings Market Report Did Attendance Decline Due to Security Alerts

40. 2004 Meetings Market Report Current Use of Outside Security for Meetings

41. 2004 Meetings Market Report Change in Security Measures 2002 to 2003 Corporate MeetingsConventions Other Association Meetings

42. Technology Use in Meetings Market

43. 2004 Meetings Market Report Use of Meeting Planning Software

44. 2004 Meetings Market Report Corporate Planners’ Use of Electronic Information for Meeting Planning

45. 2004 Meetings Market Report Association Planners’ Use of Electronic Information for Meeting Planning

46. 2004 Meetings Market Report Websites Used Most Often When Planning Meetings Individual Hotel Sites Convention & Visitors Bureaus

47. 2004 Meetings Market Report Website Elements Considered Very Useful Facility Search Maps/Directions Floor Plans Meeting Space Specifications Destination Information Photographs Note: Data is based on a 5-point scale where “5” is “very useful” and “1” is “not useful.” 62%

48. The Authoritative Source for Meetings Industry Research and Data