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Too Zune to tell? Insert names here:. Situational Analysis – 5Cs Company Microsoft Competitor Apple Context Portable music players Collaborators Wal Mart.

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Presentation on theme: "Too Zune to tell? Insert names here:. Situational Analysis – 5Cs Company Microsoft Competitor Apple Context Portable music players Collaborators Wal Mart."— Presentation transcript:

1 Too Zune to tell? Insert names here:

2 Situational Analysis – 5Cs Company Microsoft Competitor Apple Context Portable music players Collaborators Wal Mart Best Buy Target Amazon.com Customers Young Adults

3 4Ps Product - Zune MP3 Player FM Radio HD Video Wireless Sync Share to Share Zune Pass Price $149.99 - $349.99 based on model Place Retail Stores Online Store OEM Distribution Promotion Bonus Packs Giveaways Music Pass Promotions Price Reductions

4 4Ps Product - Zune MP3 Player FM Radio HD Video Wireless Sync Share to Share Zune Pass Place Retail Stores Online Store OEM Distribution Price $149.99 - $349.99 based on model Promotion Bonus Packs Giveaways Music Pass Promotions Price Reductions

5 4Ps Product - Zune MP3 Player FM Radio HD Video Wireless Sync Share to Share Zune Pass Place Retail Stores Online Store OEM Distribution Price $149.99 - $349.99 based on model Promotion Bonus Packs Giveaways Music Pass Promotions Price Reductions

6 4Ps Product - Zune MP3 Player FM Radio HD Video Wireless Sync Share to Share Zune Pass Place Retail Stores Online Store OEM Distribution Price $149.99 - $349.99 based on model Promotion Bonus Packs Giveaways Music Pass Promotions Price Reductions

7 STP LowMediumHigh Adults Young Adults (18-24) Teenagers Consumption Demographic

8 iFail - The Zune Goes BOOM! Lack of innovation Entered a mature market – Iphone was released June 2007, 7 months after first generation Zune released Poor marketing and promotion Zune Commercial

9 Unfailing the Zune Product – Should have created a phone/media player instead. – Music – Books – Magazines/Newspapers – Phone Promotion – Better advertising, cleaner message Place – more exclusive outlets

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