1. IBM Learning © Copyright IBM Corporation 2005 European Experts Symposium – Future and Emerging Issues in Technology Enhanced Professional Learning Experts Symposium – Industry Challenges in Professional Learning Dr. Richard Straub Director of Learning Solutions, IBM EMEA President of the European eLearning Industry Group Athens – December 19 and 20, 2005

2. IBM Learning © Copyright IBM Corporation 2005 European Experts’ Symposium – Issues in Technology Enhanced Professional Learning2 Agenda  eLearning Industry Group - Mission/Objectives/Members - Focus 2006 -> Learning to support Growth and Employment  Culture, Knowledge Sharing and Innovation - Characteristics of Knowledge Workers - Collaborative Work environments – enabling Technologies - Time to Proficiency  Competency and Human Capital Management - Company priorities – right Skills, right Place, right Time - Individual Priorities – managing yourself

3. IBM Learning © Copyright IBM Corporation 2005 European Experts’ Symposium – Issues in Technology Enhanced Professional Learning3 24 COMMERCIAL MEMBERS

4. IBM Learning © Copyright IBM Corporation 2005 European Experts’ Symposium – Issues in Technology Enhanced Professional Learning4 New Members 2005

5. IBM Learning © Copyright IBM Corporation 2005 European Experts’ Symposium – Issues in Technology Enhanced Professional Learning5  AGH-UST Poland  Austrian Computer Society  C2k  CeLeKT - MSI Växjö University  CEPIS  European Computer Driving Licence Foundation  European Foundation for Management Development (efmd)  Fraunhofer- Institute Industrial Engineering  Federation of European Publishers  Grenoble Ecole de Management  Henley Management College  IMD  MTA SZTAKI Hungarian academy of Science  Open University, Netherlands  Sociedad Digital de Autores y Editores  Université de Technologie de Compiègne  University of Ostrava  University of Reading 17 CONSULTATION MEMBERS

6. IBM Learning © Copyright IBM Corporation 2005 European Experts’ Symposium – Issues in Technology Enhanced Professional Learning6 Skills for Employability and Workforce Flexibility – eLIG Focus in 2006  Leveraging Technology for re-skilling and up-skilling.  Multigenerational Workforce - ICT Literacy and eSkills - Personal Skills - Entrepreneurship Skills  Lifelong Learning - ePortfolios - Lifelong learning Ecosystems (Integration of Players)  Content - Best Practices/Showcases

7. IBM Learning © Copyright IBM Corporation 2005 European Experts’ Symposium – Issues in Technology Enhanced Professional Learning7 Is eLearning the right Terminology ? A Learning programme is more than just training – 80 % of lerning happens outside the Classroom Enterprise Tools Embedded Learning Targeted Content Collaborative Learning Expertise Access Pervasive Learning Learner-Focused Learner-Driven Personalized What most people think it is What it actually is

8. IBM Learning © Copyright IBM Corporation 2005 European Experts’ Symposium – Issues in Technology Enhanced Professional Learning8 Enhancing continuous learning with Technology Performance Skills Knowledge Practice Coaching Training Communities Informal Coaching, On the Job Training Communities of Practice Formal Training/Coaching

9. IBM Learning © Copyright IBM Corporation 2005 European Experts’ Symposium – Issues in Technology Enhanced Professional Learning9 Learning as Part of the Company Strategy -> Alignment Strategic learning plan develops business unit learning plans that:  Aligns learning priorities with strategic business objectives  Ensures learning is used most effectively and cost efficiently to drive business performance  Executes a framework for learning which is flexible and customizable for unique business requirements  Incorporates learning as integral plan of strategy execution

10. IBM Learning © Copyright IBM Corporation 2005 European Experts’ Symposium – Issues in Technology Enhanced Professional Learning10 The Knowledge Worker in the Centre – Supportive Culture ?

11. IBM Learning © Copyright IBM Corporation 2005 European Experts’ Symposium – Issues in Technology Enhanced Professional Learning11 IBM Workplace – the new integrated working and learning environement Personalised views Context-specific information PUSH Collaboration Tools

12. IBM Learning © Copyright IBM Corporation 2005 European Experts’ Symposium – Issues in Technology Enhanced Professional Learning12 Embedded learning enables personalised development Personal development progress tracking Personalised learning activity recommendations Relevant announcements

13. IBM Learning © Copyright IBM Corporation 2005 European Experts’ Symposium – Issues in Technology Enhanced Professional Learning13 Learning embedded in real-time workflow complements formal and work-enabled learning Formal Acquire knowledge and skill through a blended learning approach Embedded Accomplish tasks through learning delivered at the moment of task execution Contextual/Enabled Accelerate time to competence through guided and contextual learning experiences

14. IBM Learning © Copyright IBM Corporation 2005 European Experts’ Symposium – Issues in Technology Enhanced Professional Learning14 What does competencies mean? Easy to see and measure Values Self-image Traits Motives Values Self-image Traits Motives Skill Knowledge Harder to see, but makes the most difference Outstanding performers demonstrate competencies more often, in more situations, and with better results. Any demonstrated characteristic or behavior of a person that differentiates outstanding from more typical performance in a given job, role, organization or culture Planning for IBM Career Growth

15. IBM Learning © Copyright IBM Corporation 2005 European Experts’ Symposium – Issues in Technology Enhanced Professional Learning15 Here are some key questions you can ask yourself to help you determine your development plan  What are your strengths?  How do you learn best ?  How do you perform?  How do you demonstrate the IBM values?  Where do you fit best?  What should you contribute? *Adapted from: Managing Oneself by Peter F. Drucker HBR OnPoint © 2002 President and Fellows of Harvard College. All Rights Reserved. Planning for IBM Career Growth

16. IBM Learning © Copyright IBM Corporation 2005 European Experts’ Symposium – Issues in Technology Enhanced Professional Learning16 Short Case Study how Planning for IBM Career Growth

17. IBM Learning © Copyright IBM Corporation 2005 European Experts’ Symposium – Issues in Technology Enhanced Professional Learning17 Questions/Comments ??

18. IBM Learning © Copyright IBM Corporation 2005 European Experts’ Symposium – Issues in Technology Enhanced Professional Learning18 What competencies should you focus on? Planning for IBM Career Growth

19. IBM Learning © Copyright IBM Corporation 2005 European Experts’ Symposium – Issues in Technology Enhanced Professional Learning19 Conferences & Workshops UK Presidency Seminar on eLearning, 13 July, London 20-22 June 2005 Symposium 6 to 8 July, Oberhausen, Germany 30 November to 2 December, 2005 Interactive Computer Aided Learning, Villach Austria, 28-30 September UK Presidency Seminar on i2010, 5 September, London

20. IBM Learning © Copyright IBM Corporation 2005 European Experts’ Symposium – Issues in Technology Enhanced Professional Learning20 Peter Drucker’s Criteria to make the Knowledge Worker productive  What are your strengths?  How do you perform?  How do you demonstrate the IBM values?  Where do you fit best?  What should you contribute?  What competencies and skills do you need to master?  What is your affinity for jobs requiring strong relationship skills?  Where do you need to develop in relation to your goals?  What are your work and life balance goals?  Where do you see yourself in the short and longer-term future? *Adapted from: Managing Oneself by Peter F. Drucker HBR OnPoint © 2002 President and Fellows of Harvard College. All Rights Reserved. Planning for IBM Career Growth

21. IBM Learning © Copyright IBM Corporation 2005 European Experts’ Symposium – Issues in Technology Enhanced Professional Learning21 Making Lisbon a Reality eLIG Recommendations 1.The establishment of a Task Force of all stakeholders to draw-up and coordinate a Strategy and Action Plans to accelerate the mass deployment of eLearning throughout Europe. 2.Public authority intervention is required to demonstrate and promote the benefits of eLearning, especially among SMEs and also to stimulate the market. 3.Committing to open technical standards for eLearning 4.Greater focus on training educators 5.Address the challenges faced by the content industry 6.Encourage Public-private partnerships

22. IBM Learning © Copyright IBM Corporation 2005 European Experts’ Symposium – Issues in Technology Enhanced Professional Learning22 Manager Learning Suite – Employee Development Enhanced to provide employee development learning resources for managers such as QuickViews, QuickCases, Best Practices Audio, Role Model Video, Books, etc.

23. IBM Learning © Copyright IBM Corporation 2005 European Experts’ Symposium – Issues in Technology Enhanced Professional Learning23 Enhanced Manager Learning Suite

24. IBM Learning © Copyright IBM Corporation 2005 European Experts’ Symposium – Issues in Technology Enhanced Professional Learning24 IBM Blue Opportunities (under development) Blue Opportunities is a global practice that will enable employees to explore and participate in opportunities/experiences outside of their current job, thereby acquiring new skills, enhancing current skills and/or expanding their professional development IBM Blue Opportunities Cross-Unit Projects Job Rotation Stretch Assignments Job Shadowing Client Interfacing Patents and Publications Other Opportunities Job SWAT Teams