1. Why the $u $ tainability Imperative Makes Sen $ e Bob Willard bobwillard@sympatico.ca www.sustainabilityadvantage.com CAUCE June 7, 2011

2. The “Sustainability Imperative” David A. Lubin and Daniel C. Esty, “The Sustainability Imperative,” HBR May 2010 Megatrend: “A fundamental shift in the competitive landscape that creates inescapable threats and game-changing opportunities... profoundly affects companies’ competitiveness and even their survival.” Over the last 10 years, the “Sustainability Imperative” has emerged, magnified by escalating public and governmental concern about climate change, industrial pollution, food safety, and natural resource depletion, among other issues.”

3. Significant CEO Mindset Shift Survey of 766 worldwide CEOs, including 50 in-depth interviews UN Global Compact and Accenture study, “A New Era of Sustainability,” June 2010 … fully embedded into company strategy and operations CEOs Agree /Strongly Agree that sustainability should be …. … discussed and acted on by boards … fully embedded into subsidiaries’ strategies and operations … embedded throughout the global supply chain … the basis for industry collaborations and multi-stakeholder partnerships … incorporated into discussions with financial analysts 2010 Increase Over 2007

4. Stakeholders Driving Sustainability Survey of 766 worldwide CEOs, including 50 in-depth interviews UN Global Compact and Accenture study, “A New Era of Sustainability,” June 2010 Stakeholders who CEOs believe will have the greatest impact on the way they manage societal expectations Consumers Employees Governments Communities Regulators Media Investment Community Suppliers NGOs Boards Organized Labor Other

5. CEOs: Sustainability Drivers Survey of 766 worldwide CEOs, including 50 in-depth interviews UN Global Compact and Accenture study, “A New Era of Sustainability,” June 2010 Brand, trust, and reputation Potential for revenue / growth / cost reduction Personal motivation Consumer / customer demand Employee engagement and recruitment Impact of development gaps on business Governmental / regulatory environment Pressure from investors / shareholders Top 3 drivers of CEOs’ action on sustainability issues

6. Sustainability 3-Legged Stool Sustainability Economic Leg Good Jobs Fair wages Security Infrastructure Fair Trade Social Leg Working conditions Health services Education services Community & Culture Social justice Environmental Leg 0 Pollution & Waste Renewable Energy Conservation Restoration Quality of Life / Genuine Wealth / Genuine Progress

7. Corporate Sustainability 3-Legged Stool Sustainability = Sustainable Development (SD) = Environmental, Social, Governance (ESG) = Corporate Social Responsibility (CSR) = Corporate Responsibility (CR) = Green = Triple Bottom Line (TBL) = 3Es = 3Ps Economy - Profits Growth, Jobs, Taxes Products Services Equity - People Employees Community / Culture World Environment - Planet Eco-efficiencies Eco-effectiveness

8. Smart Business 3-Legged Stool Asset Management Economic / Financial Capital Built / Manufactured Capital Natural Capital Human Capital Social Capital Sustainable Value Creation

9. 5-Stage Sustainability Journey 5. Purpose/Passion Values-driven founder / CEO 2. Compliance Regulatory enforcement 1. Pre-Compliance 3. Beyond Compliance Save on eco-efficiencies Avoid PR crisis Avoid threat of new regulations 4. Integrated Strategy Enhanced organizational value

10. The 3 R’s of Justifying Sustainability RISKS RESPONSIBILITIES REWARDS BUSINESS CASE + + Based on Alan AtKisson, The IRIS Agreement, p. 127

11. Risks to Financial and Natural Capitals: Big-5 Sustainability Storm Fronts Poverty and Social Injustice Species Extinction and Overharvesting Food and Water Crises Waste, Toxicity, and Health

12. The 3 R’s of Justifying Sustainability RISKS RESPONSIBILITIES REWARDS BUSINESS CASE + + Based on Alan AtKisson, The IRIS Agreement, p. 127

13. Risks to Financial and Social Capitals: Stakeholders’ Rising Expectations Waste, Toxicity, and Health Poverty and Social Injustice Species Extinction and Overharvesting Food and Water Crises Employees Customers Media Economists (Scientists) (NGOs) Competitors Markets GovernmentsInsurers The Public Investors Banks Risks to Reputation re Corporate Responsibilities Social license to operate

14. The 3 R’s of Justifying Sustainability RISKS RESPONSIBILITIES REWARDS BUSINESS CASE + + Based on Alan AtKisson, The IRIS Agreement, p. 127

15. Top 10 Business Priorities for 2011 Forrester's survey of 2,691 executives in Europe, North America, and Asia, “Forrsights Business Decision-Makers Survey, Q4 2010.”

16. One More Goal … or an Enabling Strategy? Talent wars Productivity Innovation Brand image Quality Risks Compliance Governance Supply security Profit Share price Growth Revenue Market share New markets Customer care Expenses Enabling Strategies “Sustainability”

17. The 3 R’s of Justifying Sustainability RISKS RESPONSIBILITIES REWARDS BUSINESS CASE + + Large Companies: At least 38% more profit SME Companies: At least 66% more profit

18. Potential SME Profit Increase … yielding a profit increase of +66% -1% -2% +6% -10% +5% -5% REPUTATION Reduced recruiting costs Reduced attrition costs Increased employee productivity Increased revenue / market share Eco-efficiencies: savings in energy/carbon, water, materials, waste handling Lower insurance & borrowing costs Usual focus

19. Sustainable Procurement: U.S. Gov’t Ecovadis survey, “Sustainable Procurement: A Crucial Lever to End the Crisis?,” Aug 09 Green procurement policy covers 95% of new acquisitions Federal agencies must set 2020 GHG reduction goals 30% reduction in fleet gasoline by 2020 26% boost in water efficiency by 2020 50% waste recycling and diversion rate by 2015 Net-zero-energy building requirement by 2030 Executive Order 13514 (Oct. 2009) Federal Leadership in Environmental, Energy, and Economic Performance Largest consumer of energy in the U.S. economy Impacts 500,000 buildings and 600,000 vehicles Impacts $500B / Yr spent on 2M goods and services Impacts 600,000 suppliers

20. The 3 R’s of Justifying Sustainability RISKS RESPONSIBILITIES REWARDS BUSINESS CASE + + Climate Change & Energy Crises Employees CustomersEconomists (Scientists)(NGOs) Governments Insurers Investors At least 38% to 66% more Profit

21. The New Economy New ownership models: employees, customers, co-ops, social venture funds, government funding New company purposes: “Social enterprises,” “B Corps,” “Hybrid organizations,” “Flexible purpose corporations” (California Bill SB 201, Corporate Flexibility Act, Feb. 2011) Responsible consumption / thrift vs. over-consumption Low / No-growth model vs. “grow or die” model Services vs. products “Dematerialization” vs. physical goods, processes, or travel using “virtual” alternatives like videoconferencing or online shopping” Low-carbon economy vs. fossil fuel-based economy Local supply chains vs. global supply chains

22. In Summary … Sustainability is smart business Green Universities are smart universities New market forces & risks are in play Relevant to existing priorities Opportunity for leadership 1.Progressive policies and courses 2.Walk-the-talk in university operations 3.Use procurement clout

23. Why the $u $ tainability Imperative Makes Sen $ e Bob Willard bobwillard@sympatico.ca www.sustainabilityadvantage.com CAUCE June 7, 2011