2. -Susan Kleinmann, President, Kleinmann Communication Group, LLC

3. Design: Part of the Writing Process  Are your audience skilled readers?  Is your audience busy?  What information is visual?  What information is easy/difficult to understand?  Does there need to be additional information?

4. Guidelines for Handout Design  White space  Headings  Limit Capital Letters  Fonts – serif, sans serif  Margins  Element Placement  Unify Visuals  Decoration in Moderation

5. Guidelines for Brochure Design  Objective  Audience  Central Selling Point  Image  Objections  Space  Layout

6. Quadrants and Grids

7. Brochure Design Principals  Effective Cover  Visual Alignment  Repetition & Contrast  Color  Fonts Color & Size  Indents  White Space  Margins

8. Guidelines for Presentation Slides  Font Size / Color  Bullet Lists  Concise / Clear Language  One Point per Slide  Customize  Minimal Animation

9. Guidelines for Web Page Design  Introductory Statement  Overview of Page  Information Placement  Clarity  Graphics, Animation & Music  Visual Variety  Multiple Pages

10. 5 users to find faults