1. Designing Documents, Slides, & Screens
Chapter 6

2. -Susan Kleinmann, President, Kleinmann Communication Group, LLC
“Document Design is not about decoration but rather about guiding the reader through a task.”
-Susan Kleinmann, President, Kleinmann Communication Group, LLC

3. Design: Part of the Writing Process
Are your audience skilled readers?
Is your audience busy?
What information is visual?
What information is easy/difficult to understand?
Does there need to be additional information?

4. Guidelines for Handout Design
White space
Headings
Limit Capital Letters
Fonts
Margins
Element Placement
Unify Visuals
Decoration in Moderation

6. Guidelines for Brochure Design
Objective
Audience
Central Selling Point
Image
Objections
Space
Layout

7. Brochure Design Principals
Effective Cover
Visual Alignment
Repetition & Contrast
Color
Fonts Color & Size
Indents
White Space
Margins

8. Guidelines for Presentation Slides
Font Size / Color
Bullet Lists
Concise / Clear Language
One Point per Slide
Customize
Minimal Animation

9. Guidelines for Web Page Design
Introductory Statement
Overview of Page
Information Placement
Clarity
Graphics, Animation & Music
Visual Variety
Multiple Pages

10. TEST RUN YOUR DOCUMENT!!
5 users to find faults