1. PIAC, Beijing September 5, 2011 The Vital Role of Patent Information for the Success of a Leading Global Company Gerhard Fischer IP Information Research

2. 2 Syngenta at a glance ●A uniquely broad product portfolio -A leader in crop protection -Third in high-value commercial seeds ●World-class science -$1 billion R&D investments in 2010 -5,000 people in R&D around the world ●Global reach and experience -Over 26,000 employees in more than 90 countries ●Commitment to working with customers -Tailoring solutions to individual needs

3. 3 Demand is driven by population growth and land scarcity 1960 2 people 2005 >4 people People fed per hectare 2030 >5 people 1950 2.5 billion 2005 6.5 billion 2030 >8 billion World population Source: FAO, World Bank statistics, Syngenta

4. 4 Major R&D sites located on three continents Other sites ● Marker-assisted and seed breeding capabilities ● Global field station network Global R&D capabilities GREENSBORO Formulation Environmental Science SBI Biotechnology R&D JEALOTT’S HILL Chemical Discovery Weed Control Formulation Bioscience Environmental Science STEIN Fungicides, Insecticides & Professional Products GOA Chemistry BEIJING Biotechnology R&D

5. 5 Where our people are located NAFTA 5,022 APAC 4,687 EAME 12,466 LATAM 4,004 TOTAL* = 26,179 * FTE at December 2010

6. 6 The importance of intellectual property (IP) Crop Protection Germplasm Traits Seed Care Bt11 GA21 MIR162 MIR604 Patents Trademarks Secrets PVP* IP rights are central business assets. IP provides market exclusivity and hence the incentive for investing in R&D. Competitiveness is based on the ability to provide high value-added products and services at a competitive price. *PVP= Plant Variety Protection IP makes up for 74% of the average purchase price of acquisitions (Pricewaterhouse Coopers, London).

7. 7 Did you know that…? It is estimated that currently 50 billion US Dollars* are spent in Europe on double inventions annually. *Source: British Patent Office

8. 8 Information is key in….. Innovation Culture FTO Expansion IP Acquisitions Innovation Protection IP Exploitation (“Intellectual Capital”) IP Enforcement & Anti- counterfeiting Avoiding double inventions Enabling patent quality Reducing risk / exposure Identifying opportunities Generating revenue External growth / leverage

9. 9 Service Agenda The deliverables Innovation Culture Management of information resources and tools  acceleration of R&D Engagement & education of tools and services  maximize usage External sourcing of inventions/know- how/skills  Open Innovation Innovation Protection Patentability searches Prior Art searches Balance professional vs End-user searching  Increase relevance and success of filed patents IP Exploitation Information research for 2 nd uses of technologies and new value capture models (adjacent technologies) Niche market identification Licensing support FTO Expansion & IP Acquisition Infringement, clearance and freedom-to- operate searches Data Mining projects Validity/invalidity searches IP Enforcement & Anticounter-feiting Infringement monitoring (patent intelligence) Commercial infringement monitoring Monitoring of activities or real and potential competitors

10. 10 Proactive information research support: From idea creation to product launch and life-cycle management 0 20 40 Years Active Ingredient / Gene Mixtures / Construct Formulation / Event New Uses / Variety / Derived product Product Development: 8 – 15 years Market Exclusivity

11. 11 Falls into the scope of at least 70 patents owned by at least 31 companies / institutes Golden Rice ™ - A worst case example for multiple dependency

12. 12 Documents Technology Time Pressure Quality Size (Maximize protection) Complexity (Technology) Volumes (Almost doubled in the last 10 years) Precision (Relevant documents only) Density (Information units/ page) Narrow Competition Faster Go-to-Market Models Fast Following Projects Completeness (Failure not an option) Patent Information to cope & deliver Best Processes Make the Difference ! The challenges Multi-level & multi-faceted

13. 13 Aligned information services Business Environment VUCA* Syngenta Provide integrated solutions Create global platforms Leverage across org boundaries Patent Information Provide value-added information research Manage and maintain databases and tools Technology Alerting systems Patent Information strategies & priorities aligned with Business *VUCA = Vulnerability, Uncertainty, Complexity, Ambiguity

14. 14 The foundation for service excellence in patent information Excellent technical expertise Proficient in searching professional databases Good understanding of patent law Service Excellence Integration of technology, know-how & skills People Access to information IT &Tools Workflow integration Process &Technology IP Dept preferred Center of excellence Organizational Setup

15. 15 Value-added information research The process Full specifications Document Viewer Detailed technical analysis In-depth Evaluation Abstracts Highlighting Low-cost formats Check at source of retrieval Pre-Evaluation Communication Getting an expert Query expansion Keeping control Search strategies & Retrieval Technical assessment Fully digitalized Point & click access to cited documents Reporting

16. 16 Key Performance Indicators (KPIs) and Metrics Driving value ●Number of delivered projects ●Average return time ●System usage counts ●No double inventions, time to grant ●Number of court cases / rejections ●Costs overall, per project and tool Creation Operations & Costs Value & Revenue

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