1. Designing and Theming for Performance Matthew Dorman Sr. Vice President / Partner NorthPoint Digital mdorman@northps.com @matthewdorman

2. WE LEAD WITH EXPERIENCE 2

3. 3 NorthPoint helps optimize your digital presence through a perfect blend: Strategy. Experience. Technology.

4. WE LEAD WITH EXPERIENCE 4 Web. Mobile. Social.

5. WE LEAD WITH EXPERIENCE 5 We lead with experience NEW YORKBOSTONPHILADELPHIA

6. WE LEAD WITH EXPERIENCE 6 About Speaker NJIT Alum (B.S. Computer Science) 7 years with NorthPoint Oversee OpenSource Team Sr. Consultant -> PM ->SPM -> Sr. Manager -> SVP / Partner @matthewdorman linkedin.com/in/matthewdorman

7. WE LEAD WITH EXPERIENCE 7 Outline Why? Tools Reduce, Reuse, Recycle Trends Drupal 8 Questions / Open Discussion

8. WE LEAD WITH EXPERIENCE 8 Why? SEO Benefit “Like us, our users place a lot of value in speed — that's why we've decided to take site speed into account in our search rankings.” -Statement from Google on April 9, 2010

9. WE LEAD WITH EXPERIENCE 9 Why? Stickiness & Revenue For every 1 second of improvement, up to a 2% increase in conversions For every 0.1 second improvement, incremental revenue grew by up to 1% Noted SEO benefits for entry pages and reduce bounces End-user benchmarks (actual measured times) track optimization

10. WE LEAD WITH EXPERIENCE 10 Why? Case Study Testing incremental changes Ad impressions up 33% year-over-year in Feb ‘12 Gallery ad impressions tripled Year over Year Click-through rates stable

11. WE LEAD WITH EXPERIENCE 11 Which Loads Faster? Car and Driver vs. Edmunds

12. WE LEAD WITH EXPERIENCE 12 Which Loads Faster? Seahawks v. Broncos

13. WE LEAD WITH EXPERIENCE 13 Which Loads Faster? Drupal vs. WordPress

14. WE LEAD WITH EXPERIENCE 14 Which Loads Faster? Acquia vs. Automattic

15. WE LEAD WITH EXPERIENCE 15 Tools Yahoo’s Yslow http://developer.yahoo.com/yslow AOL’s WebPage Test http://www.webpagetest.org Google’s PageSpeed https://developers.google.com/speed/pagespeed

16. WE LEAD WITH EXPERIENCE 16 Reduce, Reuse, Recycle Photo: http://www.zazzle.com

17. WE LEAD WITH EXPERIENCE 17 Fewer Requests (Reduce) Aggregate CSS Aggregate JavaScript Lossless Compression Lazy Load Images Optimize Content FIX 404 ERRORS!

18. WE LEAD WITH EXPERIENCE 18 Fewer Requests (Reduce)

19. WE LEAD WITH EXPERIENCE 19 Custom Fonts (Reduce) Images vs. Fonts Large Screens Limit Styles Body Content Sprite Replacement? drupal.org/project/fontyourface

20. WE LEAD WITH EXPERIENCE 20 Sprites (Reuse) Better Load Time Easier Maintenance NorthPoint Contribution: https://github.com/northpoint/SpeedySprite

21. WE LEAD WITH EXPERIENCE 21 SMARTER DRUPAL (Recycle)

22. WE LEAD WITH EXPERIENCE 22 Contribute (Recycle) Modules advagg speedy jquery_update fontyourface imageapi_optimize boost cdn varnish http://www.drupal.org/project/

23. WE LEAD WITH EXPERIENCE 23 Trends Photo: images.businessweek.com httparchive.org/trends.php

24. WE LEAD WITH EXPERIENCE 24 Drupal 8 Wim Leers: http://bit.ly/1jP9v0w photo: http:// association.drupal.org

25. WE LEAD WITH EXPERIENCE 25 Questions? / Open Discussion / Flash Drives… Photo: images.businessweek.com

26. WE LEAD WITH EXPERIENCE 26 NorthPoint Digital www.northps.com @northps Matthew Dorman Sr. Vice President / Partner mdorman@northps.com @matthewdorman