1. © Smart interviews Focus on the guaranteed first job interview

2. © New graduates in Hungary Personal relationships play a surprisingly important role in getting the firts job: 33 percent of new graduates got their first job through a personal recommendation 28,4 percent of new graduates got their first job through job ads 3,9 percent of new graduates got their first job through employment agencies Universities play an insignificant part in finding a new job, accounting for 6,9 per cent (carrier offices, teacher recommendations, institutional relationships). (Statistics for 2009-2010) To sum up: Personal recommendation is very important, but universities are not effective in finding jobs for their students.

3. © Attitude of employers ‘We are looking for new graduates who know about our company, have some relevant experience and a good knowledge of English, are motivated and reliable!’

4. © Main expectations of companies from graduate students Reliability Accuracy Effective application of skills in practice Problem-solving skills Self-motivation Productivity Communication skills Foreign language knowledge (Research, 2013, Judit Daróczy, Starting position of new graduates in the labour market)

5. © What is the solution? To find a way to build a bridge between higher education institutions, their new graduates and companies?

6. © The solution: ‘Smart Interviews’ project!

7. © Main goals of Smart Interviews To give participants theoretical and practical knowledge to move into the labour market and meet companies. We prepare students for the first job interview in order to make them motivated and well prepared candidates who inspire confidence. We ask a company to grant a first job interview to a candidate, always keeping in mind the company's particular needs as regards its employees.

8. © Communication support We provide communication support and background for partner companies. We organise press events, write press releases, articles, generate media appearances, etc…)* *via a separate contract with PResston PR Ltd.

9. Higher education institutions The "Smart Interview" project for first interviews is being carried out in cooperation with the Budapest Collage of Communication and Business (Budapesti Kommunikációs és Üzleti Főiskola, BKF) 6000 students and 9 BA and MA programs Human resources ● Business and management ● Commerce and marketing ● Communication and media science ● Tourism and Catering ● International business ● Film and media studies ● Graphic Design Photography ● Craftsmenship „We are inspired by creativity. The art of creative education is the core value of our College. It is embodied in our teaching methods, it is a central concept in our approach and our students’ attitude.” (Dr. habil. László Vass CSc, rector of BCCB)

10. © Strengths and Opportunities Strengths 1.‘Smart Interviews’ is a unique initiative in Hungary 2.Opportunity to build relations between higher education institutes and companies 3.Direct contacts between companies and students 4.Fielding well prepared and motivated candidates saves time and money for companies 5.Employing people under 25 reduces companies' tax liability Opportunities 1.Successful future cooperation between higher education institutes 2.Building business relationships with partner companies 3.Image building opportunities for partner companies 4.Communication support and background for partner companies (generating media appearances, press conferences, press releases, etc.)

11. © Advantages for companies We take careful account of companies' particular HR expectations. We prepare students for the first interview in a company specific way. We take careful account of companies' particular HR expectations. We promote our partner companies' activities. We promote our partner companies' activities. We offer motivated, well-educated, English- speaking employees. We promote our partner companies’ activities. beforehand the exact needs and expectations of participating companies. We assess beforehand the exact needs and expectations of participating companies.

12. © Advantages for companies Brand and image building for partner companies. Opportunity to promote companies' internship programs. Promoting and communication of partner companies by PResston PR Ltd. and Budapest Collage of Communication and Business. Job Protection Action Plan - opportunity of lower tax liability with employees under 25. Companies can join the program free of charge for the first time.

13. Application deadline for partner companies Applications are possible up to 15 December 2013 T / 36 1 325 94 88 M / 36 30 769 86 97 E-mail / adrienn.fuko@presstonpr.hu

14. © Introducting PResston PR Ltd. PResston PR Ltd., is a company that specializes in Public Relations (PR) and communication in the corporate and govermental sectors. Our general objective is to work in partnership with your company, making optimal use of your PR budget, to achieve a successful result. Our effective team consists of competent and creative public relations experts. main objective is that your need and expectations combine with our experience to put you on the road to success. Our main objective is that your need and expectations combine with our experience to put you on the road to success. We combine strategic consulting with traditional PR and advertising. Because nothing is more convincing than the result. Our company has been present in the Hungarian market for more than 5 years. We believe that PResston PR’ s services can help achieve goals. Our complex services covers extensive media relations, governmental relations and communication, EU communication, event planning, copywriting, editing and designing leaflets, flyers and brochures, advertisement, and we produce image films, too.

15. © Introducting PResston PR Ltd. Our group, which consists of event planners, journalists, PR adviser, and an editorial office would efficiently help your company’s work. PResston PR has a lot experience and positive feedback in event marketing as well. We organize all kinds of company events for the public and business sectors. Our main objective is that your demands and our experiences meet and start the way of success together..

16. © Motto of PResston PR Ltd. „Coming together is a beginning Keeping together is progress Working together is success” / Henry Ford/

17. © Main references of PResston PR

18. © Thank you for your kind attention! Adrienne Terdik Adrienn Fükő Managing director Senior PR manager PResston PR PResston PR Csatárka Irodaház Csatárka Irodaház 1025 Budapest 1025 Budapest Csatárka út. 82-84. Csatárka út. 82-84. T (+ 36 1) 325 94 88 T (+ 36 1) 325 94 88 F (+36 1 ) 325 94 89 F (+36 1 ) 325 94 89 M (+ 36 30) 257 60 08 M (+ 36 30) 769 86 97 adrienne.terdik@presstonpr.hu adrienn.fuko@presstonpr.hu www.presstonpr.hu www.presstonpr.hu