1. On Demand Data Mining OD D M ™ from LaserSearch, Inc.

2. Use OD D M ™ On Your CRM Data  To Qualify Leads  To Qualify Opportunities  To Control Customer Churn  For Targeted Sales and Marketing

3. Consider the Following Insurance Company Example Given Existing Customer Information:  Socio-Demographic Data  Product Usage Data “Which Customers Would Be Interested In Buying a Caravan Insurance Policy?”

4. Existing Customer Data Socio-Demographic Data - Derived From Zip Code Areas  Average Size Household  Average Age  Percent Roman Catholic Plus 41 Additional Items Customer Product Usage Data  Number of car policies  Number of fire policies  Number of life insurances Plus 40 Additional Items Total of 86 Variables

5. Spreadsheet View of the Data

6. The Big Question  Can You Identify A Potential Caravan Policy Customer?  Using OD D M ™ One Click Is All It Takes!

7. One Click Training & Testing! Training Derive a Set of Customer Behavior Rules From Existing Caravan Policy Customers Testing Use The Rules to “Qualify” Potential Customers

8. An Example Rule: If A Customer Has A Fire Insurance Policy And Two or More Car Insurance Policies And Lives in a Neighborhood with a High Percentage of Rental Houses Then They Are Likely to Buy a Caravan Policy

9. One Click Training! Using your SalesForce.Com Platform Click Button to Start Training

10. The Training Process– Finding a Set of Rules SalesForce.com Database Server SalesForce.com Database Server Application Server Extract Customer Data (Using Secure Data Channel) OD D M Tool Entire process is in RAM Rules Created Rules Stored With Your Company Data Email sent when processing completes

11. One Click Qualifying! Using your SalesForce.Com Platform Click Button to Update Target Class Prediction 0.0 – Not a Potential Caravan Customer 1.0 – Potential Caravan Customer Target Probability – Low / Medium / High

12. The Testing Process – Qualifying a Potential Customer SalesForce.com Application Server Customer Data OD D M Testing Tool Updates the customer record Rules

13. Customer Record(s) Updated

14. One Click Is All It Takes! OD D M ™ On Demand Data Mining FROM LaserSearch, Inc.