1. Nov. 26. 2004 / Yamada1 “Corporate Social Responsibility in Japan -- Focused on Environmental Communication” Yamada Shuji Bunkyo University

2. Nov. 26. 2004 / Yamada2 Purpose of this Presentation  to show the tendencies of introducing CSR into Japanese management  to explain the history of conceptualizing CSR in Japanese backgrounds  to make clear the importance of communication with all interests for establishing CSR

3. Nov. 26. 2004 / Yamada3 Management with CSR  CSR ： becoming popular (MoE, 2004)

4. Nov. 26. 2004 / Yamada4 CSR Section in Companies

5. Nov. 26. 2004 / Yamada5 Duty of CSR Section

6. Nov. 26. 2004 / Yamada6 Reason : CSR & Management

7. Nov. 26. 2004 / Yamada7 Reason : Without CSR

8. Nov. 26. 2004 / Yamada8 Merit of CSR

9. Nov. 26. 2004 / Yamada9 Report Publishing

10. Nov. 26. 2004 / Yamada10 Companies and Environmental Pollution in Japan  1960’s - 70’s  serious pollution and disease : “Kogai”  energy shortage : “Oil Shock”  measures : appropriate sections and technologies – for energy, material supply, anti-pollution etc.

11. Nov. 26. 2004 / Yamada11 Companies and Its Responsibility  “Kogai” -- most stimulus experience ↓  environmental （ =anti-polluting ） measures ↓  “Corporate Ethics” (Fukukawa, 1997)

12. Nov. 26. 2004 / Yamada12 “Kogai” and Internal Management  luck of internal management ↓  industrial accidents ↓  “Kogai” (=external pollution) (Iijima, 1995)

13. Nov. 26. 2004 / Yamada13 Internal Management and Responsibility  internal management ↓  workers’ welfare, safety and cleanliness of workplace, enough communication etc. ↑  precondition of good external management

14. Nov. 26. 2004 / Yamada14 Regulation Method in 1970’s  Japanese economic success and environmental protection  initiative by administrative sections  regulation or control method  noise abatement, tremble control, air pollution, sewage management etc.

15. Nov. 26. 2004 / Yamada15 Negative (Passive) Corporate Responsibility  (to much) expensive compensation to the victims  better to avoid polluting  accept regulations  passive companies’ measures  “negative corporate responsibility” (Nogami, 1997)

16. Nov. 26. 2004 / Yamada16 Amount of Damage MoE(2002) Actual amount of damage with compensation (/year) Total amount of expense for anti- pollution (/year) Yokkaichi Air- Pollution 21,00714,795 Minamata Disease12,631123 Itai-Itai Disease2,518602

17. Nov. 26. 2004 / Yamada17 Regulation Method and Technological Success  Japanese environmental success  control their business under regulations  with end-of-pipe technologies  environmental protection -- anti-pollution level

18. Nov. 26. 2004 / Yamada18 Corporate Responsibility to Corporate Social Responsibility  in late 1980’s  “environmental boom”  “Sustainable Development”  paying attention to environmental risks

19. Nov. 26. 2004 / Yamada19 Environmental Measures  treat all of the possibilities of environmental degradation  “Environmental Charter” -- from top management (1993)  “Voluntary Action Plan” (1994)  ISO14000’s (1996)

20. Nov. 26. 2004 / Yamada20 Relation with Subsidiaries : E-Guideline or Request

21. Nov. 26. 2004 / Yamada21 Sprout of Corporate Social Responsibility  new measures for Environment  disclosure (Information)  environment or sustainability information (reporting)

22. Nov. 26. 2004 / Yamada22 Environmental Communication  in late 1990’s  having good relations with community people or NGO/NPOs ↓  the best way to fulfill their CSR

23. Nov. 26. 2004 / Yamada23 Case Study : Communication of Electric Power Company power rate + green fund power supply power rate + sell power + message

24. Nov. 26. 2004 / Yamada24 Environmental Management and Communication new technolo gy new products consume r’s intention new system new channel citizen’s initiative case A○×○○○× case B×○○××○ case C××○○○○

25. Nov. 26. 2004 / Yamada25 Findings  new technology or new products -- one of the key, but not enough  intention, system, channel and citizen’s initiative as social resources -- should be newly developed  company and its stakeholders -- collaboration  intermediate groups -- help exchanging information and motivating citizen’s initiative

26. Nov. 26. 2004 / Yamada26 Communication Process  communication help expanding their profitable achievement  easily touch with the consumer’s needs or demands  intermediate groups : NGO/NPOs ↑  interpreter of the actual market

27. Nov. 26. 2004 / Yamada27 CSR and Communication  success for introducing a CSR concept  key words ↓  mutual complementation  intermediate groups  citizen's initiative

28. Nov. 26. 2004 / Yamada28 Summary  CSR concept -- best mix ↓  management resources  social resources  environmental resources