1. Defense – 27% Agriculture – 13% Education – 11% Health – 14% Will the Congress hand bless the aam aadmi? What will your priorities be in the new budget? Men behind the budget Part I Starting with Som Mittal, President, NASSCOM

2. Live chat with Experts: Balakumar – Market expert Robin – Tax Expert from Reachtax Bank Bazaar – Personal finance expert Shanbag – NRI tax Equity Master – Personal finance The President of NASSCOM will be writing a column on the budget, the plans, the allocation, the industries and measures that will receive priority and the focus for the next 5 years and further. As the head of the IT industry’s voice, he is perhaps in the best position to comment on the government’s plan to tackle the recession both for the industry and the common man. This is going to be one keenly read column. Along the lines, Sify has also lined up a luminous list of experts so that your questions, on what ever they be, are not left unanswered. Take a look

3. Men behind the budget Part II Our editorial desk

4. News and Analysis: Complete live budget highlights as the speech happens. Stories/ slide shows on implications of budget Experts talk: Pre Budget analysis on Market, Tax, Personal finance by experts, Post Budget analysis on Market, Tax, Personal finance by experts Interviews and Ask the expert on Market, Tax, Personal finance. Budget contest for users Users to post their budget allocation for various sectors Share the budget with friends / post on blogs Sector Analysis Pre budget Sector wise: about the ministry Head and team composition Contribution to Indian economy % allocation and budget for last year. Post Budget sector wise analysis. Pre Budget coverage: Budget wish list by users Glossary of terms used in budget Men behind budget highlights of vote on account Looking back – budget 07-08 Here’s what they are bringing to the table.

5. Men behind the budget Part III YOU

6. WHAT’S THIS???? This is the aam aadmi’s chance to take Pranab’s place. To petition him about your demands … albeit in contest form 468x60 banner slot on all pages Your logo presence on all pages

7. Contest on Budget 2009 … Users register to participate.. Allocate the budget as they decide.. An outlook of the budget presented is shown.. Graphical view of the budget is made available.. What more …. Users will also be able to share their budget ! WHAT’S THIS????

8. WHO WILL BE A PART OF THIS? 90% male segment 62% between the age group of 18-35 Varied target audience from youth to working population.. 468x60 banner slot on all pages Your logo presence on all pages

9. BUDGET ALLOCATION …The contest 468x60 banner slot on all pages This is where the allocation happens.. Your logo presence on all pages

10. How your budget will look… 468x60 banner slot on all pages Outlook of the budget.. Your logo presence on all pages

11. If graphs and pie charts are your scene, you can have them too… …on this contest

12. And if you feel you have done a better job, tell your friends about it 468x60 banner slot on all pages

13. Our browsers Men behind the budget Part IV

14. How many of them came… Budget 2007-2008 Visitors: 2 Lac Visits : 1.5 Mn Page views: 1.6 Mn How many of them will come… Budget 2007-2008 Visitors: 4 lac Visits: 2 Mn Page views: 4 Mn And helping us get there is our marketing team… Default page for www.sify.com Fixed ad spot on all sify.com business and News pages. Mailers to registered user base on Sify and Wallet watch portfolio manager users. Fixed banner on Samachar page. Budget page on samachar

15. SEO Activities Promotion of Budget related keywords across top search engines Off-page SEO activities like link building, link submission SMM Activities Promotion of the page in numerous online Forums, Social Media, Networking and Book-marking sites Promotion of the interactive Budget contest as a Viral campaign in popular forums And what will ensure the numbers …

16. Case study on Elections 2009 - Just to give you a picture of the traction that happened over elections…. We had 1.5 million browsers on our election results page, that’s between 6.30 am and 4.30 pm on election results day alone More than 2,500 users started their virtual political party on www.sify.comwww.sify.com A total of 5 lakh viewers spoke up on our forums 2-3 lakh dropped in their virtual votes More than 1 lakh people returned to give us a second opinion The same trend expected on the Budget 2009 coverage … !

17. So, ready to include Budget 2008 in your budget plan… Contact: Shivam Srivatsava Designation: Regional Manager Phone: ( 0 ) 999860 16999 Men behind the budget Part V