3. Microsoft Confidential 3

6. 6

8. 8

10. Source: Crimson Consulting, July 2008 Note: Adobe Flash Lite is available to Windows Mobile licensees as an optional royalty-free component, subject to Third Party Supplement and Adobe Terms and Conditions. Microsoft Confidential

11. 11

12. Visual Studio 2008.NET Compact Framework 3.5 SQL Server Compact 3.5 Emulator, SDK Tools Gestures & Touch Internet Explorer Mobile Jscript v5.7W3C Widgets Windows Marketplace for Mobile System Center Mobile Device Manager Developer Portal Mobile Client Software Factory Microsoft Confidential

13. Visual Studio 2008.NET Compact Framework 3.5 SQL Server Compact 3.5 Emulator, SDK Tools Gestures & Touch Internet Explorer Mobile Jscript v5.7W3C Widgets Windows Marketplace for Mobile System Center Mobile Device Manager Developer Portal Mobile Client Software Factory

14. Microsoft Confidential Visual Studio 2008.NET Compact Framework 3.5 SQL Server Compact 3.5 Emulator, SDK Tools Gestures & Touch Internet Explorer Mobile Jscript v5.7W3C Widgets Windows Marketplace for Mobile System Center Mobile Device Manager Developer Portal Mobile Client Software Factory

15. Microsoft Confidential Visual Studio 2008.NET Compact Framework 3.5 SQL Server Compact 3.5 Emulator, SDK Tools Gestures & Touch Internet Explorer Mobile Jscript v5.7W3C Widgets Windows Marketplace for Mobile System Center Mobile Device Manager Developer Portal Mobile Client Software Factory

16. Microsoft Confidential 16

17. Microsoft Confidential 17

19. Convenient purchase, download and install Complete purchase from phone or web Seamless download and installation Pay with credit card Convenient purchase, download and install Complete purchase from phone or web Seamless download and installation Pay with credit card Worry-free shopping experience Applications tested to run on your phone model Automatic updates for purchased apps Re-download purchased apps onto new phone Worry-free shopping experience Applications tested to run on your phone model Automatic updates for purchased apps Re-download purchased apps onto new phone Discover the applications that make your phone yours Easily navigate a large library of applications Access user ratings and reviews Advanced search, sort and filter capabilities Discover the applications that make your phone yours Easily navigate a large library of applications Access user ratings and reviews Advanced search, sort and filter capabilities

20. Featured Most Popular Categories Search New Business Communications Games Education Entertainment Finance Health & Fitness Lifestyle Music & Video Productivity Travel Utilities others… Managed Code Widgets Native Code

21. Developer with familiar tools. Grow Distribution to every Windows Phone user! Simple and Transparent Publishing Process. Maximize ROI.

23. US Canada Brazil Mexico Japan Australia India Hong Kong Taiwan Singapore New Zealand Poland Portugal UKGermany FranceSpainItalyNetherlandsAustria Belgium Denmark Finland Greece Ireland Luxembourg Norway Sweden Switzerland AMERICAS EMEA ASIA/PACIFIC

30. Author Metadata Certify Sign Provision Publish Sell Support Distribute Track progress Promote Monetize

31. Types of content prohibited within Windows Marketplace Based on experience with other Microsoft marketplaces, and the Global Network Initiative Content Policies Types of applications which ISVs are not allowed to distribute via Windows Marketplace Application Policies Check that application is well written Installs, uninstalls, no malware, no memory leaks, doesn’t change other apps on the device Set of 60 objective criteria Windows Mobile Logo Testing

33. Payment Processor Payment Processor Microsoft

34. FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC ANNOUNCEMENT SUBMISSION LAUNCH SELL REGISTRATION

36. Microsoft Confidential 36