1. The digital economy: developments in participation and productivity Chris Chapman ACMA Digital Economy Workshop Wednesday 10 Sept 2008 Melbourne

2. Australians’ participation in the digital economy

3. The internet is part of Australians’ lives

4. What Australians use the internet for (Source: Sensis e-business Report 2008)

5. Development of new online activities (Source: Sensis e-business Report 2008)

6. Australians are positive about the internet

7. Challenges

8. Concerns in terms of security and competencies (Source: Sensis e-business Report 2008)

9. Australians’ risky practices online (Source: Norton Online Living Report 2008)

10. Australians’ security practices online (Source: Norton Online Living Report 2008)

11. Australians’ internet competency

12. Australians and safety information

13. Australian children’s risky behaviour (Source: Norton Online Living Report 2008)

14. Further challenges: a digital divide a generational challenge

15. Differences in connectivity (Source: Sensis e-business Report 2008)

16. Differences in internet use by age (Source: Sensis e-business Report 2008)

17. Multi-layered regulation example 1: anti SPAM Anti SPAM activities Legislation Administration and enforcement Spam Act 2003 Technical activities Spam MATTERS Industry partnerships Internet Industry Spam code of Practice 16 Mach 2006 International cooperation Multilateral forums (OECD Seoul) Education Business and consumer awareness

18. Multi-layered regulation example 2: Cybersafety Cybersafety activities Legislation Schedule 7 Broadcasting Services Act 1992 Technical initiatives Report on international development in internet filtering Industry partnerships Industry codes and collaboration International cooperation Collaboration with online safety organisations in NZ,US, UK Education Parents, Children, Schools

19. Sharing of responsibility Government Service & content providers within co & self- regulatory frameworks Organisations involved in providing education, information & advocacy Individuals & families

20. Digital literacy The skills, knowledge & understanding needed to access & use digital communications & media effectively

21. The future Ensuring Australians have the skills, confidence & capacity to participate productively in the digital economy